Your SlideShare is downloading. ×
Bao cao-tong-quan-internet-vietnam-2011
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Bao cao-tong-quan-internet-vietnam-2011

3,033
views

Published on

Báo cáo của anh Nguyễn Phó chủ Tịch Comscore Đông nam Á về Internet Vietnam 2011, nhấn mạnh vào Social Network. Báo cáo này có sự vênh khá nhiều với phương pháp lấy 5000 mẫu của Vinalink Survey

Báo cáo của anh Nguyễn Phó chủ Tịch Comscore Đông nam Á về Internet Vietnam 2011, nhấn mạnh vào Social Network. Báo cáo này có sự vênh khá nhiều với phương pháp lấy 5000 mẫu của Vinalink Survey

Published in: Business, Travel

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
3,033
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
130
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Updated for Dec 2010Growth of internet users in North America with just over 5million additional users in 2010. Europe adds 25 million users mostly in Russia.Asia Pacific adds 30 millions users The highest growth rate comes from Latin America and Middle East which combined adds 42 millions users to a relatively low base.
  • Unsurprisingly, when we look at the demographic composition of the Internet audiences in these markets, emerging markets definitely tend to skew much younger than the global average. In Indonesia, web users 15-35 make up 72% of the audience, compared to 53% of the global average. Vietnam and Phillipines with between 60%-70% of the general population below 30 years of age reflects the composition of internet users shown. In contrast, Hong Kong and Singapore, where Internet penetration is high and the population is more balanced, the same age group comprises only 41 and 45 percent, respectively.
  • When we break the time consumption down by the younger (below 35) and older (35 and above) populations, we see how each market differs.Young people in Hong Kong and Singapore and Vietnam spend proportionally much more time online than older web users there; young web users in Indonesia, Philippines and Malaysia spend almost the same amount of time online as their elders. For these latter markets, this statistic speaks to the share computer usage at home where everyone must be fighting for their timeslot.
  • Social Network has grown very well in these markets. This led by Facebook, but also includes linkedin, friendster (yes they are still around), wretch.cc, and Zing.Vietnam shows the highest year over year growth in reach, but penetration there is still much lower than in other countries in the region. It looks like facebook is no longer blocked in this market as it had been up to the early part of 2010.Hong Kong and Malaysia both record decent growth, and hongkong looks like there is still more room to grow.
  • Sharing photos is big on Social Networks. Twitter apps and foursquares apps now allow you to take a picture along with your tweet or checkin. Of course your tweets and checkin are automatically posted on… where else.. Facebook. Hence Facebook photos gets a lot of traffic in terms of people and page views.Digital cameras are now dropping below US$100 and almost all cell phones come with a decent camera so that you really can take a picture any time of the day or night. We have also seen that young people are more willing to share and post pictures up without caring or any concern about privacy.
  • Ok so stepping back from the money and transaction side of things, we now look at the fun side of the web.The Entertainment – Multimedia category has seen increases in these markets above the global average.This category contains Sites that contain video clips, audio clips or some other kind of interactive media such as shockwave/ flash etc. Examples: Youtube.com, WindowsMedia, Veoh.comWith the exception of Indonesia, more people in south east asia have been tuning into youtube and similar sites. This includes vietnam and indonesia where broadband connections are less prevalent.Interestingly, the china-based sites tudou and youku have both seen increases in Hong Kong, Malaysia and Singapore where the chinese speaking population is relatively high.
  • In Vietnam, News sites indexes very high. Community also indexes high because this category is loaded with many local sites offering content from Family and Parenting to Fashion and Style. Instant Messenger is still the one of the primary modes of online communication and thrives in Vietnam unlike other markets around the world.
  • Now let’s dive into the content categories consumed by internet users in South East Asia
  • In South East Asia, everybody loves facebook. Facebook easily ranks in the top 5 web properties in all these markets.In the Malaysia and Indonesia, facebook is the number 2 web property visited by web users. In the Philippines, Facebook has dethroned Google Sites to the number 1 spot. In December, Facebook accounts for 41% of all pages consumed by Philippinos and 39% of the online time spent!After Facebook, next property is Google Properties, and even including YouTube minutes, Google average usage is only about 2 hours/visitorThere’s been various reports that Indonesia has the largest number of facebook users in the world next to the US. This may be possible if you take into account usage from internet cafes and mobile, but actual statistics on these devices are very hard to come by.
  • But let’s take a look at the other fast growing social network – twitter.Indonesia is the number 4 market for twitter in term of reach of the market’s internet population. While our reports here shows usage on home and work PCs, we know that most users Tweet from their mobiles. So indonesia beats out Philippines and Singapore in South East Asia in terms of reach and of absolute users of Twitter.
  • Now let’s dive into the content categories consumed by internet users in South East Asia
  • Nhacuatui.com is in Entertainment Category
  • Aspirational because they are looking at career sites, luxury,travel, automotive, telecoms, etc.
  • Transcript

    • 1. The State of Social Networks in Vietnam
      Social Network: The Open Platform Conference
      New World Hotel, Ho Chi Minh City, 27 August 2011
      Joe Nguyen Vice President, SEA & India | comScore, Inc. ( NASDAQ:SCOR)
      hp+65 9478 2100 | emailjnguyen@comscore.com
    • 2. comScore is a Global Leader in Measuring the Digital World
      V0910
    • 3. 3
      Major Media Publications Turn to comScore Every Day
      comScore experts/information cited over 70 times a day!
    • 4. comScore Digital Business Analytics
      Audience Measurement
      Web Analytics
      Vertical Market Solutions
      Social Analytics
      User Analytics
      Copy Testing
      Campaign Verification
      Ad Effectiveness
      Cross Media
      Advertising Analytics
      Unified Digital Measurement™
      Mobile Audience Measurement
      Network Analytics & Optimization
      Customer Experience & Retention Management
      Mobile Analytics
      V0411
    • 5. comScore’s Innovative Approach Revolutionizes Measurement
      PERSON-Centric Panel with SITE-Census Measurement
      2 Million Person Panel 360°View of Person Behavior
      PAGE TAGS
      PANEL
      Unified Digital Measurement™ (UDM)
      Patent-Pending Methodology
      V0910
    • 6. Actual/Min Persons Under Measurement (PUM) – June, 2011
    • 7. The State of the Internet
      In South East Asia & Vietnam
    • 8. Asia Continues Audience Growth
      Dec 2009
      Dec 2010
      Worldwide Online Population
      (Millions)
      Growth is flat in North America, European growth mostly driven by Russia
      30 million new Internet users were added in the Asia Pacific Region over the past year
      High percentage growth continues in MidEast/Africa and Latin America
      +8%
      December 2009
      December 2010
      +6%
      +8%
      +3%
      +32%
      +15%
      Internet Audience 15+ accessing Internet from Home or Work
      Source: comScoreMedia Metrix, December 2009 and December 2010
    • 9.
      • Hong Kong and Singapore skew older even than the global average; Malaysia, Indonesia, Vietnam and the Philippines have significantly younger audiences
      Emerging Internet Markets in Southeast Asia Skew Very Young
      Composition of Internet Audience 15+
      Internet Audience 15+ accessing Internet from Home or Work
      Source: comScoreMedia Metrix, December 2010
    • 10. 15-34 Year Olds Spend More Time Online; Difference Varies by Country
      In each country, 15-34 year olds spend more time online on average
      Young people in Hong Kong and Singapore spend proportionally much more time online than older web users there; young web users in Indonesia spend almost the same amount of time online as their elders
      Average Hours Spent Online
      Internet Audience 15+ accessing Internet from Home or Work
      Source: comScoreMedia Metrix, December 2010
    • 11. Strong Social Network Penetration in the Region
      • Vietnam shows the highest year over year growth in reach, but penetration there is still much lower than in other countries in the region
      • 12. Philippines, Malaysia, and Indonesia have highest reach, driven almost exclusively by Facebook
      Growth in Reach: Social Networks
      Internet Audience 15+ accessing Internet from Home or Work
      Source: comScoreMedia Metrix (Panel Only), December 2009 and December 2010
    • 13. Social Networking spurs Photos Category Growth in Vietnam, Malaysia, Philippines
      Sharing photos is becoming a key component of the Social Networking experience. The high growth in this category in almost every country is being driven by Facebook Photos
      Ubiquity of digital cameras and cell phone cameras, coupled with large youth populations, also contribute to growth in this category
      Growth in Reach: Photo Sites
      Internet Audience 15+ accessing Internet from Home or Work
      Source: comScoreMedia Metrix (Panel Only), December 2009 and December 2010
    • 14. A Clear Appetite for Multimedia in Southeast Asia
      With the exception of Indonesia, visiting to Multimedia sites from these countries outpace the global average
      Even in countries where high-bandwidth connections are less common, e.g. the Philippines and Vietnam, there is clearly high demand for multimedia content
      Growth in Reach: Multimedia Sites
      Internet Audience 15+ accessing Internet from Home or Work
      Source: comScoreMedia Metrix (Panel Only), December 2009 and December 2010
    • 15. Instant Messengers, News are Key Categories in Vietnam
      Key Categories
      Reach in Vietnam vs WW Average
      Index: 128
      Index: 107
      100
      149
      Index: 129
      143
      124
      103
      136
      206
      154
      109
      108
      108
      89
      97
      117
      83
      100
      85
      81
      105
      91
      91
      94
      93
      88
      112
      91
      102
      Internet Audience 15+ accessing Internet from Home or Work
      Source: comScoreMedia Metrix (Panel Only), December 2010
    • 16. Top Web Properties in Vietnam
      Internet Audience 15+ accessing Internet from Home or Work
      Source: comScoreMedia Metrix Key Measures Vietnam, July 2011
      102
    • 17. And Social Networks in the Region?
    • 18. Philippines is the Top Facebook Market In the World
      Facebook.com Top 15 Markets by % Reach
      The Philippines, Malaysia and Indonesia are among the top 15 countries with the highest Facebook penetration
      Though Photo and IM usage is also above average in the Philippines, FB is the most common touchpoint for web users there: FB is the #1 site there, and average usage is 7 hours per user
      Internet Audience 15+ accessing Internet from Home or Work
      Source: comScoreMedia Metrix, January 2011
    • 19. Indonesia and Singapore are Among Top Twitter Markets
      • 21 percent of Indonesian web users visited Twitter.com in January, making it the #4 site in terms of Twitter reach
      Twitter Top 15 Markets by % Reach
      Internet Audience 15+ accessing Internet from Home or Work
      Source: comScoreMedia Metrix, January 2011
    • 20. So What Does Vietnam’s Social Scene Look Like Today?
    • 21. Social Networking Sites Continue to Grow in Vietnam
      Internet Audience 15+ accessing Internet from Home or Work
      Source: comScoreSegment Metrix Vietnam, July 2011
    • 22. Top Categories Visited by Vietnamese
      Internet Audience 15+ accessing Internet from Home or Work
      Source: comScoreMedia Metrix Key Measures Vietnam, July 2011
      102
    • 23. Social Networking Sites Continue to Grow in Vietnam
      Internet Audience 15+ accessing Internet from Home or Work
      Source: comScoreMedia Metrix Key Measures Vietnam, July 2011
    • 24. Non-Vietnamese Social Networks are still hanging on
      Internet Audience 15+ accessing Internet from Home or Work
      Source: comScoreMedia Metrix Media Trend Vietnam, July 2011
    • 25. Social Media Users Tend to be Young
      Internet Audience 15+ accessing Internet from Home or Work
      Source: comScoreMedia Metrix Demographic Vietnam, July 2011
    • 26. Zing Me’s Users Tend to be Young
      Internet Audience 15+ accessing Internet from Home or Work
      Source: comScoreMedia Metrix Demographic Vietnam, July 2011
    • 27. Facebook’s Users Tend to be Young
      Internet Audience 15+ accessing Internet from Home or Work
      Source: comScoreMedia Metrix Demographic Vietnam, July 2011
    • 28. What Do These Young Social Networks Tend To Do Online?
      Internet Audience 15+ accessing Internet from Home or Work
      Source: comScoreMedia Metrix Cross Visiting Vietnam, July 2011
    • 29. In Summary…
      1) Internet users continues to grow in Vietnam, and News/Information, Search, Instant Messenger, and Social Networks usage are higher than the WW average
      2) Social Media has been growing rapidly in Vietnam with Zing Me reaching over half of the SN users
      3) Social Media Users in Vietnam tend to be younger 15-24 year olds, and they are “aspirational”.
      Thank You!
    • 30. The State of Social Networks in Vietnam
      Social Network: The Open Platform Conference
      New World Hotel, Ho Chi Minh City, 27 August 2011
      Joe Nguyen Vice President, SEA & India | comScore, Inc. ( NASDAQ:SCOR)
      hp+65 9478 2100 | emailjnguyen@comscore.com

    ×