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A potential partnership with UK commercial radio                    10th January 2012www.wateraid.org
This Afternoon•   What‟s this all about?        Stan Park•   WaterAid                      Angharad McKenzie•   Free Money...
Why water & SanitationEvery single day 4,000 childrendie because of dirty water andpoor sanitation.www.wateraid.org
Why WaterAid?30 years experience delivering safe water and improved sanitation.WaterAid is the largest global charity with...
Why WaterAid & You?UK‟s most recognised charity associated with waterUK public agree, “providing clean water should be the...
We are good partnersTestimonials"Our collaboration with WaterAid is a true win-win. Not only are we raising funds, butour ...
FREE MONEYwww.wateraid.org
DFID Aid Match“Every day, people demonstrate their commitment to reducingpoverty in the developing world by donating their...
The Rules• The appeal must be publicised in the UK through a free UK media  partnership• It must have a minimum of 400,000...
The water challenge         Our (early) view of a         partnershipwww.wateraid.org
Timeline of a Partnershipwww.wateraid.org
Our vision for the Partnership• Phase one: The Challenge   • We ask UK radio presenters to take a Water challenge   • They...
What we are trying to achieve? The Water Challenge • Understanding • Involvement • Fundraising • Great radiowww.wateraid.org
Understanding  844,000,000 without clean drinking  waterwww.wateraid.org
Involvement“Tell me and I’ll     show me and I may   involve me and I’ll understandforget;               remember;   www.w...
One of our inspirationswww.wateraid.org
What might the challenge be?     Put yourselves in their shoes     • No showers, baths or washing for a week     • Carry 2...
What might the challenge be?     Water related activities     • Broadcast from a bath     • Sponsored shower (with a frien...
What might the challenge be?     Join a WaterAid activity     • WaterAid 200 takes place on June 16th 2012     • We will h...
FundraisingWhat your presenters ask for is up to them ….. … how they‟re asking for it …  www.wateraid.org
They won’t be on their ownwww.wateraid.org
And as part of that support• We will take the “winning” presenter to see the work they fundedwww.wateraid.org
In Malawi•   Malawi: 14.9 million population     • 3 million without water supply     • 6.5 million without sanitation    ...
We do have a target• One years work in Malawi costs us £1,800,000• We are looking for a partner who can help us raise £500...
In perspective0.3% of your listeners giving £3eachwww.wateraid.org
We always plan “Thank yous”                   http://thanks.wateraid.org/9762.adrian.smithwww.wateraid.org
As part of the Thank You   • We are planning a September radio campaign   • To thank the listeners for their support   • T...
Planning the September Thank You Campaign   • Our fundraising ratio is 4:1   • The means for every £1 we spend we raise £4...
Let’s talk to Malawiwww.wateraid.org
We see this as a true Partnership • WaterAid brings    • Unique and compelling content    • 690,646 supporters    • An opp...
We would like to be Partnerswww.wateraid.org
Stan Park                   Radio Works                   36-40 Maple Street                   London                   W1...
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Wateraid and uk commercial radio a potential partnership 10.01.12 v.7

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Transcript of "Wateraid and uk commercial radio a potential partnership 10.01.12 v.7"

  1. 1. A potential partnership with UK commercial radio 10th January 2012www.wateraid.org
  2. 2. This Afternoon• What‟s this all about? Stan Park• WaterAid Angharad McKenzie• Free Money Jennie York• The Water Challenge Mike Colling• The impact on Malawi Boyce Nyirendawww.wateraid.org
  3. 3. Why water & SanitationEvery single day 4,000 childrendie because of dirty water andpoor sanitation.www.wateraid.org
  4. 4. Why WaterAid?30 years experience delivering safe water and improved sanitation.WaterAid is the largest global charity with a single focus on water and sanitation.Recognised as a leading authority by governments, institutions and NGOsProgrammes in 30 countries in Africa, Asia and Central America Since 1981 16 million people access water 11 million access sanitation In 2010/11 1.5 million people access water 1.6 million access sanitation www.wateraid.org
  5. 5. Why WaterAid & You?UK‟s most recognised charity associated with waterUK public agree, “providing clean water should be the no. 1 priority for charities working torelieve global poverty”.*WaterAid is the charity most associated by the public with tackling issues of water andsanitation * Brand Awareness of 53% of UK public* 250,000 Regular Monthly Givers A total of 690,646 adults have donated 46,000 supporters attended a WaterAid speaker event Over 10,000 people took part in a fundraising event for WaterAid in 2010/11 www.wateraid.org
  6. 6. We are good partnersTestimonials"Our collaboration with WaterAid is a true win-win. Not only are we raising funds, butour customers feel good about their contribution. It also helps shape our image, bothexternally and internally.”Katarina Hempe, Head of Corporate Social Responsibility, H&M.“I think the £1 million we’ve raised in Whitbread is being more wisely spent than Icould ever have imagined. The transparency of the spend and the value that’s beingdriven out of the pounds we generate is absolutely 100%.”Simon Ewins, Director, Whitbread.“WaterAid is an excellent example of value for money.” UK Government‟s Department for International Development report on WaterAid partnership, 2010 www.wateraid.org
  7. 7. FREE MONEYwww.wateraid.org
  8. 8. DFID Aid Match“Every day, people demonstrate their commitment to reducingpoverty in the developing world by donating their money to appealsand charities. By matching pound for pound the money that peoplegive, the Government would be supporting their choice andcontributing to poverty reduction in the poor countries”.www.wateraid.org
  9. 9. The Rules• The appeal must be publicised in the UK through a free UK media partnership• It must have a minimum of 400,000 opportunities to view• The charity must be expected to raise a minimum of £100,000• DFID will match all income to the appeal within three months, excluding corporate gifts• Appeal publicity will carry:• The UKaid logo• A link to the DFID website• The wording „For every £1 you give, the Government will add another £1‟ (or a modified version agreed with DFID)www.wateraid.org
  10. 10. The water challenge Our (early) view of a partnershipwww.wateraid.org
  11. 11. Timeline of a Partnershipwww.wateraid.org
  12. 12. Our vision for the Partnership• Phase one: The Challenge • We ask UK radio presenters to take a Water challenge • They ask their listeners to sponsor them • And the UK Government match all monies raised• Phase two: The delivery • WaterAid take the “winning” presenter to Africa to see them deliver one of the projects they have raised money for• Phase three: The thank you • We run a campaign thanking all listeners for their support, telling them that we have completed the project, and asking if they would like to support WaterAid in the futurewww.wateraid.org
  13. 13. What we are trying to achieve? The Water Challenge • Understanding • Involvement • Fundraising • Great radiowww.wateraid.org
  14. 14. Understanding 844,000,000 without clean drinking waterwww.wateraid.org
  15. 15. Involvement“Tell me and I’ll show me and I may involve me and I’ll understandforget; remember; www.wateraid.org
  16. 16. One of our inspirationswww.wateraid.org
  17. 17. What might the challenge be? Put yourselves in their shoes • No showers, baths or washing for a week • Carry 20 litres of water for 4 hours per day • Walk 6 miles each day to and from work • No running water to drink for a week • Presenters have to fill up bottles and carry with them • Presenters can only fetch water once a day, from a specific locationwww.wateraid.org
  18. 18. What might the challenge be? Water related activities • Broadcast from a bath • Sponsored shower (with a friend) • Sponsored swim – river, sea, lake or just a pool • Sponsored sail • Sponsored kayak / raft / narrow boatwww.wateraid.org
  19. 19. What might the challenge be? Join a WaterAid activity • WaterAid 200 takes place on June 16th 2012 • We will have supporters on each of the highest 200 hills & mountains in the UKwww.wateraid.org
  20. 20. FundraisingWhat your presenters ask for is up to them ….. … how they‟re asking for it … www.wateraid.org
  21. 21. They won’t be on their ownwww.wateraid.org
  22. 22. And as part of that support• We will take the “winning” presenter to see the work they fundedwww.wateraid.org
  23. 23. In Malawi• Malawi: 14.9 million population • 3 million without water supply • 6.5 million without sanitation • 92 deaths per thousand under 5‟s www.wateraid.org
  24. 24. We do have a target• One years work in Malawi costs us £1,800,000• We are looking for a partner who can help us raise £500,000 • And DFID match this with £500,000• And the partnership also means.....• The £400,000 we can raise from our own supporters• Is matched too by the government• So your support could earn us another £900,000www.wateraid.org
  25. 25. In perspective0.3% of your listeners giving £3eachwww.wateraid.org
  26. 26. We always plan “Thank yous” http://thanks.wateraid.org/9762.adrian.smithwww.wateraid.org
  27. 27. As part of the Thank You • We are planning a September radio campaign • To thank the listeners for their support • To tell them what they have achieved • To ask them if they would like to become donorswww.wateraid.org
  28. 28. Planning the September Thank You Campaign • Our fundraising ratio is 4:1 • The means for every £1 we spend we raise £4 • We are planning to spend £250,000 on the September Thank You campaign • Based on our target of £1,000,000 for the challenge campaignwww.wateraid.org
  29. 29. Let’s talk to Malawiwww.wateraid.org
  30. 30. We see this as a true Partnership • WaterAid brings • Unique and compelling content • 690,646 supporters • An opportunity to involve your presenters and listeners • The chance to change one country‟s future • UK commercial radio brings • The opportunity to reach 30 million adults • A track record of presenter led fundraising • And the government • Doubles our money Together we can create some great radiowww.wateraid.org
  31. 31. We would like to be Partnerswww.wateraid.org
  32. 32. Stan Park Radio Works 36-40 Maple Street London W1T 6HE 0207 907 0670 Registered charity numbers 288701 (England and Wales) and SC039479 (Scotland)www.wateraid.org
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