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User Centred Design (UCD) Presentation
1. User Centred Design
Vinai Kumar
10 Aug 2011 Wed
IP & P
Introduction to Design: Issues and Methods
National Institute of Design (NID) Paldi Ahmedabad
2. User-Centric Design
• User-centricity was always a major
driving concern of the early humans
– Which led to the development of
• Technologies
– enabling ease of work and living
• Markets
– taking the benefit to other humans
– Which in turn led to the development of
• Engineering professionals
– Efficiency, productivity, delivery
• Business management professionals
– Return on investment, profits, more
money for themselves
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3. User-Centric Design
• Technologies were developed
…without human user consideration
…by the people who knew (technologists)
• What was built had to be sold
(business economics)
…Which required business professionals
…To hard-sell
…To earn profits for their employers
• RESULT:
– The Human User was forgotten
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4. User-Centric Design
• What human users need
in a product or system
– Usefulness
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5. User-Centric Design
• What human users need
in a product or system
– Safety
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6. User-Centric Design
• What human users need
in a product or system
– Ease of use
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7. User-Centric Design
• What human users need
in a product or system
– Emotional connect
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8. User-Centric Design
• What human users need
in a product or system
– Usefulness
– Safety and hygiene
– Ease of use
– Emotional connect
• Imperative:
– We need to understand
human users
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10. User-Centric Design – Understanding Users
• Understanding users means
understanding their:
– Activities of living and
work
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14. User-Centric Design – Understanding Users
• Understanding users means
understanding their:
– Work and Living
– Physical profiles
– Communication needs
– Meanings
• We need a knowledge and
resource framework to
understand human users
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17. User-Centric Design (UCD) – Framework
Usefulness
• Functions and
features
• Contextual
relevance
• User value
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18. User-Centric Design (UCD) – Framework
Usability
• Safety
• Ease of use
• Comfort /
wellbeing
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19. User-Centric Design (UCD) – Framework
Emotional connect
• Trust
• Cultural relevance
• Social relevance
• Imageries
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20. User-Centric Design (UCD) – the Core Knowledge
Ergonomics
Semiotics
Ethnography
Systems Thinking
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22. User-Centric Design (UCD) – the Core Knowledge
Ergonomics
System Task
– Understanding the
Characteristics Characteristics
relationship between
humans and man-made
environment
User Environmental
Characteristics Characteristics
– Applying this
understanding to:
System Behaviour • Productivity of systems
• Safety and hygiene
• Ease of use
User Reaction ( + / _ )
• Comfort and wellbeing
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24. User-Centric Design (UCD) – the Core Knowledge
Ergonomics
– Psychological Ergonomics
• Senses
– Design for information
acquisition
– Design for sensory
experience
• Perception
– Information organizational
tendencies
» Gestalt laws
» Conditioned
responses
• Cognition
– Understanding
– Pattern recognition and
construction
– Learning
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25. User-Centric Design (UCD) – the Core Knowledge
Ergonomics
– Environmental Ergonomics
• Lighting
– Avoid glare
– Contrasts for lighting
central / peripheral
areas
• Climate
– Temperature
– Humidity
– Air velocity
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26. User-Centric Design (UCD) – the Core Knowledge
Ergonomics
– Task analysis (TA)
• Types of tasks
– Physical
– Perceptual
– Cognitive
• Task severity
– Duration
– Frequency
– Criticality
– TA is performed to
understand the ‘demands’
on the human user
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27. User-Centric Design (UCD) – the Core Knowledge
• Ergonomics
– The twelve principles
– (Macleod)
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31. User-Centric Design (UCD) – the Core Knowledge
• UCD Core Knowledge:
– Ethnography
• Culture
• What people actually do
• Sociological inferences
• Behavioural inferences
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32. User-Centric Design (UCD) – the Core Knowledge
Systems Thinking
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33. User-Centric Design (UCD) – the Core Knowledge
• UCD Core Knowledge:
– Systems Thinking
• Multi- and inter-
disciplinary
• Addresses the dynamics
and complexities of the
world around us
• A method based on
Right side and Left side
brains
• User and Context
analysis
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35. User-Centric Design (UCD) – the Process
• UCD Process
– User and Contextual
Research
– Ideation
– Modeling & Prototyping
– User trials
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36. User-Centric Design (UCD) - References
• www.ergoweb.com
• www.danmacleod.com
• http://sites.google.com/site/vinaik
umar/papers
• Ergonomics in Computerised
Offices – E. Grandjean
• Fitting the Human – KHE
Kroemer
• Systems Thinking for Problem
Solving – Vinai Kumar
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