Museum Mission Statements


Published on

Published in: Economy & Finance, Education

Museum Mission Statements

  1. 1. Museum Mission Statements Pamela L. Myers Executive Director Asheville Art Museum POB 1717 Asheville, NC 28802 USA September 2006 Romania David Teniers, 1647, Archduke Leopold Wilhelm Hapsburg , Prado
  2. 2. A museum is a non-profit making, permanent institution in the service of society and of its development, and open to the public, which acquires, conserves, researches, communicates and exhibits, for purposes of study, education and enjoyment, material evidence of people and their environment. ICOM, 2001
  3. 3. Mission Statements <ul><li>An effective mission statement reflects the strategic thinking of the organization’s leaders to define an appropriate role for the institution </li></ul><ul><li>The mission statement reveals the museums understanding of the environment in which it exists </li></ul><ul><li>The relevance of the role it has selected for itself </li></ul><ul><li>And its relationships to its constituencies </li></ul><ul><li>It is a governance and management tool </li></ul>
  4. 4. Mission Statements should inspire and convey passion and communicate the essence of why the museum exists <ul><li>Why do we do what we do </li></ul><ul><li> ie: how do we make a difference in society </li></ul><ul><li>For whom do we do these things and how </li></ul><ul><ul><li>ie: in partnership with the people of… </li></ul></ul><ul><li>What do we do </li></ul><ul><ul><li>ie: stimulate creative thinking, promote openness… </li></ul></ul><ul><li>Missions are abstract statements of purpose that look outward </li></ul>
  5. 5. Mission Statement samples <ul><li>Toledo Museum of Art: We believe in the power of art to ignite the imagination, stimulate thought and provide enjoyment. Through our collections and programs we strive to integrate art into the lives of people. </li></ul>
  6. 6. Mission Statement samples <ul><li>Henry Ford Museum and Greenfield Village provides unique educational experiences based on authentic objects, stories and lives from American traditions of ingenuity, resourcefulness and innovation. Our purpose is to inspire people to learn from those traditions to help shape a better future. </li></ul>
  7. 7. Mission Statement samples <ul><li>The mission of the Monterey Bay Aquarium is to inspire conservation of the oceans. </li></ul>
  8. 8. <ul><li>The Lindsay Wildlife Museum fosters a living connection between people and wildlife in order to create a deeper commitment to the welfare of the natural world. Through education programs, wildlife rehabilitation, non releasable wild animals and exhibits the Museum strives to involve individuals of all ages from every cultural and economic background in learning to care for the earth. </li></ul>Mission Statement samples
  9. 9. Mission Statement Sample Before <ul><li>El Museo Del Barrio : 1990. To establish a forum that will preserve and project the dynamic cultural heritage of Puerto Ricans and all Latin Americans in the United States. </li></ul>
  10. 10. Revised Mission Statement <ul><li>El Museo Del Barrio (1996) </li></ul><ul><li>(What) The mission of El Museum Del Barrio is to collect, preserve, exhibit, interpret and promote the artistic heritage of all Latin Americans, primarily in the United States. </li></ul><ul><li>(How) Through its extensive collection, varied exhibitions, and bilingual public programs, publications, educational activities and special events, El Museo educates its varied publics in the richness of Latin American art and culture. </li></ul><ul><li>(For Whom) By introducing your Latin Americans to their artistic heritage, El Museo is creating the next generation of museum goers, while satisfying the growing interest in Latin American art of a broad national and international audience </li></ul>
  11. 11. Mission Statement Sample Before <ul><li>“ The Newark Museum maintains and manages facilities in the City of Newark for the acquisition, preservation, exhibition and interpretation of articles of art, culture, science and technology. The Museum strives to be an accessible resource, actively encouraging the study, appreciation, understanding and enjoyment of the subjects represented by its collections by a broad and diverse audience. The Museum accomplishes this through the presentation of exhibitions, educational and public programs, publications, an Educational Loan Collection, and a reference library related to the Museum’s purposes. This objective is further fulfilled through cooperative programs with governmental units and other public and private educational, social or cultural institutions.” (pre- 2000) </li></ul>
  12. 12. Revised Mission Statement <ul><li>“ The Newark Museum operates, as it has since its founding, in the public trust as a museum of service, a leader in connecting objects and ideas to the needs and wishes of its constituencies. We believe that our art and science collections have the power to educate, inspire and transform individuals of all ages, and the local, regional, national and international communities that we serve. </li></ul><ul><li>In the words of founding Director John Cotton Dana, “A good museum attracts, entertains, arouses curiosity, leads to questioning-and thus promotes learning.” (post 2000) </li></ul>
  13. 13. Vision <ul><li>A Conceptualization of a future </li></ul><ul><li>Explores how the entire community will benefit if the museum succeeds in implementing its mission and promulgating its values </li></ul><ul><li>Critical leadership tool </li></ul><ul><li>Vision is concrete - what we will become </li></ul>
  14. 14. Mission and Vision <ul><li>National Museum of Australia: </li></ul><ul><li>Mission: To promote an understanding of Australia's history and an awareness of future possibilities by: </li></ul><ul><li>developing, preserving and exhibiting a significant collection </li></ul><ul><li>taking a leadership role in research and scholarship </li></ul><ul><li>engaging and providing access for audiences nationally and internationally </li></ul><ul><li>delivering innovative programs. </li></ul><ul><li>Vision: To be a recognized world-class museum exploring Australia's past, illuminating the present, imagining the future . </li></ul>
  15. 15. Values <ul><li>How do we want to act, consistent with our Mission along the path toward achieving our vision </li></ul><ul><ul><li>ie: integrity, honesty, openness creativity, excellence, cooperation… </li></ul></ul>Strategies/goals <ul><li>Expand on the principles of the mission. </li></ul><ul><li>ie: collect, preserve, interpret, scholarship, programs ……. </li></ul>Assumptions Statements that outline the principles or definitions implied in the mission statement. ie: History as used includes human history before written records
  16. 16. Mission Statements Write down your museum’s existing mission statement, or if you don’t have one what you think it would say. <ul><li>Remember it should reflect: </li></ul><ul><li>How do we relate to our publics? </li></ul><ul><li>How do we enhance the well being of others and improve the quality of life? </li></ul><ul><li>Who benefits as a result of our work? </li></ul><ul><li>What services do we provide? </li></ul>
  17. 17. A Great Resource: <ul><li>Museum Mission Statements: Building a Distinct Identity, Resource Report (Paperback) by American Association of Museums (Author), Gail Anderson (Editor) </li></ul>