Remarkable Hiring Stories –Read the Last Idea…it’s awesome!!!By Cindy Waxer | CNNMoney.com – Thu, Feb 23, 2012 5:44 PM ESTSUBMITTED BY TOM VILORD, PRESIDENT – VILORD WEALTH ADVISORS,TURNERSVILLE, NJINFO@VILORDWEALTH.COM, 877-VILORD1When it comes to hiring, these small business owners have remarkable stories aboutemployees going the creative distance to nail the jobs.Marketing ninja at your serviceOwner: Andy ButlerCompany: D2MCourtesy: Savannah PetersonWhen Silicon Valley design and marketing agency D2M Inc.posted a job listing on Craigslist for a "marketing ninja," CEO Andy Butler was hoping for a fewcreative candidates."When we put out a posting for a marketing ninja, we wanted to attract people whod identifywith that description, and we wanted to discourage people with a more traditional approach tomarketing and PR," said Butler.So when Butler opened a job application from Savannah Peterson, he knew hed found his newmarketing manager. "When I received a picture of a cropped head Photoshopped on top of ablack-pajama-ed ninja, the first thing I said was, I have to meet this person face-to-face, "recalled Butler.After interviewing four of the positions 90 applicants, Butler hired Peterson based on acombination of her marketing background, design skills and ability to "jump out" from a sea ofcookie-cutter candidates. But while a quirky resume replete with a ninja mock-up and a laundrylist of superpowers landed Peterson the job, she said her lighthearted approach was a serious actof self-promotion in todays tough economy."Having been a university graduate in December of 2008 when everything fell apart, I knew itwas important to stand out and have a sense of humor," she said. "I also believe that its a lotharder to say no to a face and not just a resume."
This is what I do on my lunch breakOwner: Sara Sutton FellCompany:FlexJobs Corp.Illustrating how you like to spend your lunch hour isnt the most advisable way to apply for a job,but it was enough to win over Sara Sutton Fell, CEO of FlexJobs, a telecommuting job site out ofSan Francisco.An e-mail from job candidate Heather Maria Kubik told Fell to look at her video to see what shedoes during her lunch break. The e-mail also included a resume, cover letter, and a link to ahome movie uploaded onto YouTube."It was a video of Heather and her husband doing a vertical wind tunnel performance," said Fell."It was unique, jaw-dropping, and totally ballsy. And I loved it. I hired her on the spot for ourvideo design project."A sky-diving enthusiast, Kubik performs gravity-defying, upside-down spins and dance steps inan indoor vertical wind tunnel in the two-minute Apple iMovie. "This training has taught mepersistence, patience, teamwork, and has proven true the old adage, If at first you dont succeed,try, try again, " continued the e-mail.Although her video-editing techniques earned her a contract with FlexJobs, Kubik saidshowcasing her off-beat skydiving skills is what truly paid off in the end. "When youre trying toreach out to a potential employer, youve got to give them something twice to look at," she said.Employers should apply to meOwner: Mark PickettCompany: Nail Your MortgageAs owner of a 12-person online mortgage financing site in Chicago, Mark Pickett has to competewith tech titans like Google and Oracle for skilled techies. "Talent is everywhere, you just haveto be able to get to it," he said.So when an employee told Pickett about an online "reverse job application" posted by an out-of-work college grad, he had to check it out. Instead of simply listing credentials, Andrew Hornersreverse job application inverts the application process by stating his criteria for a potentialemployer, requesting that recruiters submit an employer application form, and asking prospectsto answer questions such as, What job are you offering me?Horner said the idea for a "reverse job application" came to him after sending out countlessresumes to no avail. "I started thinking about what I could do to turn the situation around and the
first thing that came to mind was, instead of applying for a job, have companies apply to hireme," he said.After posting the reverse application form on Reddit, a social news site, it immediately wentviral. "I went to sleep and woke up the next day and my inbox was full of people who hadsubmitted applications using the form," said Horner.In total, 250 completed applications came pouring in, 44 of which contained legitimate joboffers, including one from Pickett. Horner accepted but the reverse job application remainsonline "for posteritys sake."SUBMITTED BY TOM VILORD, PRESIDENT – VILORD WEALTH ADVISORS,TURNERSVILLE, NJINFO@VILORDWEALTH.COM, 877-VILORD1IF YOU WOULD LIKE TO ATTEND ANY OF OUR UPCOMING WORKSHOPS OR NETWORKING EVENTS, OR IFYOU WOULD LIKE TO TALK TO US ABOUT YOUR INVESTMENT PORTFOLIO, PLEASE GIVE US A CALL AT856-227-2288, 877-VILORD1 OR SEND US AN EMAIL TO INFO@VILORDWEALTH.COM