Estudio Google Plus - Tracking Social Adoption and Trends

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Tracking Social Adoption and Trends Google Plus

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Estudio Google Plus - Tracking Social Adoption and Trends

  1. 1. BrightEdge SocialShareTracking Social Adoption and Trends November 2011 Update 61% of Top Brands Create Google+ Pages in the first week
  2. 2. Google+ Pages LaunchedOn November 7 Google announced Google+ Pages, offering brands the ability to managetheir social media presence in the Google+ network. This move mimicked long-standingfunctionality offered by Facebook.Google+ AdoptionIn this early phase of a Google+ presence, brands are moving fast to create Google+ Pages. Atthe time of this report 61% of the top 100 brands have already established Google+ Pages. Thiscompares to 93% of the top 100 brands that have adopted Facebook Pages.Adoption facts:• Only Google has a Google+ page but no Facebook Page• Only 12% of top 100 brands that have Google+ pages have linked to it from their homepage 93%• 53% of top 100 brands link from their 61% homepage to their Facebook Page• Only Marlboro has neither a Google+ or Facebook Page ®Social FollowersNot surprisingly, Google had the largest fan contingent of any brand on Google+, havingattracted more than 65,000 fans. In these early days of Google+ Pages, top consumer brandstalwarts like Coke, McDonalds and Verizon had only dozens of fans, all just a shadow of themillions of Facebook fans these brands have already connected with.Follower facts:• Over two dozen of the top 100 brands have over 1M fans on Facebook• No brand other than Google had more 299M than 50,000 Google+ fans 147K• Over two dozen of the top 100 brands had zero Google+ fans at the time of this report ®

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