The Art of pitching

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Slides from my lecture about the art of pitching hosted for students studying entrepreneurship in the University of Ekaterinburg, Russia.

Slides from my lecture about the art of pitching hosted for students studying entrepreneurship in the University of Ekaterinburg, Russia.

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Transcript

  • 1. STARTUPENTREPRENEURSHIP AND VENTURE CAPITAL Ville Simola M.Sc (Econ.)
  • 2. About me
  • 3. THE ART OF PITCHING
  • 4. What is a pitch?
  • 5. Pitch #1Elevator pitch = should bepossible to deliver asummary of yourproduct or a service in atime of an elevator ride
  • 6. Pitch #2Pitch is the way to tellwhat your company isdoing
  • 7. Pitch #3Can be 30 seconds, 3-minutes or 20-minutes…or anything inbetween
  • 8. Pitch #450% content50% delivery
  • 9. Pitch #5Why you?Why now?What and for whom?
  • 10. Why do I need to pitch?
  • 11. Why Pitch? #1I pitch – therefore I am!(Guy Kawasaki)
  • 12. Why Pitch? #2It is the way to get investorsinterested about you
  • 13. Why Pitch? #3In the end its all aboutselling, selling, selling
  • 14. Structure for a good pitch
  • 15. Pitch structure #1Raise the interest:start with a one-liner or aquestion
  • 16. Pitch structure #2Define the problem you aresolving
  • 17. Pitch structure #3What is the solution you areoffering?
  • 18. Pitch structure #4What value you are addingto the customer?
  • 19. Pitch structure #5Tell about your currentachievents/traction/references
  • 20. Pitch structure #6What is your revenuemodel; how do you makemoney?
  • 21. Pitch structure #7Introduce you team andexplain why you are theones to make it happen
  • 22. …other things to take into consiration
  • 23. Other considerations #1Articulate clearly andbe brief
  • 24. Other considerations #210/20/30 rulemax. 10 slidesmax. 20 minutesmin. 30 font size
  • 25. Other considerations #3Use body gestures andshow some passion
  • 26. Other considerations #4Remember to have acall of action in the end
  • 27. Other considerations #5Before presenting makesure that microphone,slides and possible demoworks!
  • 28. What about slides?
  • 29. Slides #1Have a set of slides(10-15) ready andmodify according tothe need
  • 30. Looking for #2Don’t use much text– instead use picturesor easy sentences
  • 31. Looking for #3Make sure your font isbig enough and withright color
  • 32. Slide deck example
  • 33. Slide deck example #1Introduction (the bigidea, why you)= 1-2 slides
  • 34. Slide deck example #2The problem= 2-3 slides
  • 35. Slide deck example #3Your solution (thevalue, why now)= 2-3 slides
  • 36. Slide deck example #4Achievements, traction= 2-3 slides
  • 37. Slide deck example #5How do you makemoney= 1-2 slides
  • 38. Slide deck example #6Our team &conclutions= 1-2 slides
  • 39. Slide deck example #7which adds up to…= 10-15 slides
  • 40. Practical tips to practice
  • 41. Practical tips #1Videotape yourpresentation
  • 42. Practical tips #2Use a timer and beexact about the time
  • 43. Practical tips #3Practise with familymembers or friends
  • 44. Recommended readings
  • 45. Recommended linkshttp://blog.guykawasaki.com/http://badpitch.blogspot.fi/http://speakingppt.com/2012/07/26/3-best-elevator-pitches/http://www.siliconafrica.com/techpeople/17-videos-any-startup-founder-should-absolutely-watch/
  • 46. My contacts Ville Simola www.smolaholic.com @smolaholicville.m.simola@gmail.com