Your SlideShare is downloading. ×
0
Case Kiririnki
Case Kiririnki
Case Kiririnki
Case Kiririnki
Case Kiririnki
Case Kiririnki
Case Kiririnki
Case Kiririnki
Case Kiririnki
Case Kiririnki
Case Kiririnki
Case Kiririnki
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Case Kiririnki

142

Published on

Urheilijoille suunnatun joukkorahoituspalvelun esittely. …

Urheilijoille suunnatun joukkorahoituspalvelun esittely.

Kiriringin missiona on auttaa urheilijoita keräämään rahoitusta sekä hankkimaan näkyvyyttä.

Published in: Sports, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
142
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. CASE KIRIRINKI.FI
  • 2. BACKGROUND Young athletes struggling with raising funding to cover their expenses Not enough media visibility Not able to compete in international top-level due to lack of resources
  • 3. OPPORTUNITIES Many young athletes are able to do good marketing once there is a right channel Many fans are interest to help the athletes financially Crowd funding has already proven to be very efficient funding channel
  • 4. ACTION Open and transparent Crowdfunding platform focusing on sports All-or-nothing funding model, pledges in fan merchandise Targeted for individual sports fans and companies
  • 5. LIST OF FIRST ATHLETES Esa-Pekka Mattila (parasports) Mikael Tilander (MMA) Petteri Martikainen (wrestling) Noora Toivo (track & field) Anton Lindfors (snowboarding) Nina Chydenius (long distance running)
  • 6. TRACTION Site launched in April 2013 60 000+ site visits 35 000+ unique visitors 143 000+ site views 36 000€+ funding raised
  • 7. SCREEN SHOT
  • 8. MEDIA HITS Stories on Finnish National TV-channels YLE, Nelonen Stories on main newspapers Iltalehti, Kauppalehti, Keskisuomalainen Dozens of online stories on Finnish sports medias
  • 9. BUSINESS MODEL & ROAD MAP 10% commission on funding raised Platform licensing Customized sport related ad campaigns
  • 10. TEAM Ville Simola Co-founder, evangelist Formed soccer referee Experienced in startups Marketing, biz dev, execution Arto Co-founder, evangelist Former ice hockey player Design, Product development, Front-end coding
  • 11. FOUNDING PARTNERS

×