CASE KIRIRINKI.FI
BACKGROUND
Young athletes struggling with raising funding to
cover their expenses
Not enough media visibility
Not able to ...
OPPORTUNITIES
Many young athletes are able to do good
marketing once there is a right channel
Many fans are interest to he...
ACTION
Open and transparent Crowdfunding platform
focusing on sports
All-or-nothing funding model, pledges in fan
merchand...
LIST OF FIRST ATHLETES

Esa-Pekka Mattila (parasports)

Mikael Tilander (MMA)

Petteri Martikainen (wrestling)

Noora Toiv...
TRACTION
Site launched in April 2013
60 000+ site visits
35 000+ unique visitors
143 000+ site views
36 000€+ funding rais...
SCREEN SHOT
MEDIA HITS
Stories on Finnish National TV-channels YLE,
Nelonen
Stories on main newspapers Iltalehti,
Kauppalehti, Keskisu...
BUSINESS MODEL & ROAD MAP
10% commission on funding raised
Platform licensing
Customized sport related ad campaigns
TEAM

Ville Simola
Co-founder, evangelist
Formed soccer referee
Experienced in startups
Marketing, biz dev, execution

Art...
FOUNDING PARTNERS
Case Kiririnki
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Case Kiririnki

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Urheilijoille suunnatun joukkorahoituspalvelun esittely.

Kiriringin missiona on auttaa urheilijoita keräämään rahoitusta sekä hankkimaan näkyvyyttä.

Published in: Sports, Education
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Case Kiririnki

  1. 1. CASE KIRIRINKI.FI
  2. 2. BACKGROUND Young athletes struggling with raising funding to cover their expenses Not enough media visibility Not able to compete in international top-level due to lack of resources
  3. 3. OPPORTUNITIES Many young athletes are able to do good marketing once there is a right channel Many fans are interest to help the athletes financially Crowd funding has already proven to be very efficient funding channel
  4. 4. ACTION Open and transparent Crowdfunding platform focusing on sports All-or-nothing funding model, pledges in fan merchandise Targeted for individual sports fans and companies
  5. 5. LIST OF FIRST ATHLETES Esa-Pekka Mattila (parasports) Mikael Tilander (MMA) Petteri Martikainen (wrestling) Noora Toivo (track & field) Anton Lindfors (snowboarding) Nina Chydenius (long distance running)
  6. 6. TRACTION Site launched in April 2013 60 000+ site visits 35 000+ unique visitors 143 000+ site views 36 000€+ funding raised
  7. 7. SCREEN SHOT
  8. 8. MEDIA HITS Stories on Finnish National TV-channels YLE, Nelonen Stories on main newspapers Iltalehti, Kauppalehti, Keskisuomalainen Dozens of online stories on Finnish sports medias
  9. 9. BUSINESS MODEL & ROAD MAP 10% commission on funding raised Platform licensing Customized sport related ad campaigns
  10. 10. TEAM Ville Simola Co-founder, evangelist Formed soccer referee Experienced in startups Marketing, biz dev, execution Arto Co-founder, evangelist Former ice hockey player Design, Product development, Front-end coding
  11. 11. FOUNDING PARTNERS
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