Case Kiririnki

  • 119 views
Uploaded on

Urheilijoille suunnatun joukkorahoituspalvelun esittely. …

Urheilijoille suunnatun joukkorahoituspalvelun esittely.

Kiriringin missiona on auttaa urheilijoita keräämään rahoitusta sekä hankkimaan näkyvyyttä.

More in: Sports , Education
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
119
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
1
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. CASE KIRIRINKI.FI
  • 2. BACKGROUND Young athletes struggling with raising funding to cover their expenses Not enough media visibility Not able to compete in international top-level due to lack of resources
  • 3. OPPORTUNITIES Many young athletes are able to do good marketing once there is a right channel Many fans are interest to help the athletes financially Crowd funding has already proven to be very efficient funding channel
  • 4. ACTION Open and transparent Crowdfunding platform focusing on sports All-or-nothing funding model, pledges in fan merchandise Targeted for individual sports fans and companies
  • 5. LIST OF FIRST ATHLETES Esa-Pekka Mattila (parasports) Mikael Tilander (MMA) Petteri Martikainen (wrestling) Noora Toivo (track & field) Anton Lindfors (snowboarding) Nina Chydenius (long distance running)
  • 6. TRACTION Site launched in April 2013 60 000+ site visits 35 000+ unique visitors 143 000+ site views 36 000€+ funding raised
  • 7. SCREEN SHOT
  • 8. MEDIA HITS Stories on Finnish National TV-channels YLE, Nelonen Stories on main newspapers Iltalehti, Kauppalehti, Keskisuomalainen Dozens of online stories on Finnish sports medias
  • 9. BUSINESS MODEL & ROAD MAP 10% commission on funding raised Platform licensing Customized sport related ad campaigns
  • 10. TEAM Ville Simola Co-founder, evangelist Formed soccer referee Experienced in startups Marketing, biz dev, execution Arto Co-founder, evangelist Former ice hockey player Design, Product development, Front-end coding
  • 11. FOUNDING PARTNERS