Case Kiririnki
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Case Kiririnki

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Urheilijoille suunnatun joukkorahoituspalvelun esittely.

Urheilijoille suunnatun joukkorahoituspalvelun esittely.

Kiriringin missiona on auttaa urheilijoita keräämään rahoitusta sekä hankkimaan näkyvyyttä.

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Case Kiririnki Presentation Transcript

  • 1. CASE KIRIRINKI.FI
  • 2. BACKGROUND Young athletes struggling with raising funding to cover their expenses Not enough media visibility Not able to compete in international top-level due to lack of resources
  • 3. OPPORTUNITIES Many young athletes are able to do good marketing once there is a right channel Many fans are interest to help the athletes financially Crowd funding has already proven to be very efficient funding channel
  • 4. ACTION Open and transparent Crowdfunding platform focusing on sports All-or-nothing funding model, pledges in fan merchandise Targeted for individual sports fans and companies
  • 5. LIST OF FIRST ATHLETES Esa-Pekka Mattila (parasports) Mikael Tilander (MMA) Petteri Martikainen (wrestling) Noora Toivo (track & field) Anton Lindfors (snowboarding) Nina Chydenius (long distance running)
  • 6. TRACTION Site launched in April 2013 60 000+ site visits 35 000+ unique visitors 143 000+ site views 36 000€+ funding raised
  • 7. SCREEN SHOT
  • 8. MEDIA HITS Stories on Finnish National TV-channels YLE, Nelonen Stories on main newspapers Iltalehti, Kauppalehti, Keskisuomalainen Dozens of online stories on Finnish sports medias
  • 9. BUSINESS MODEL & ROAD MAP 10% commission on funding raised Platform licensing Customized sport related ad campaigns
  • 10. TEAM Ville Simola Co-founder, evangelist Formed soccer referee Experienced in startups Marketing, biz dev, execution Arto Co-founder, evangelist Former ice hockey player Design, Product development, Front-end coding
  • 11. FOUNDING PARTNERS