• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Business ideas and business models
 

Business ideas and business models

on

  • 891 views

Slides from my lecture I hosted in October 2012 for students studying entrepreneurship in University of Ekaterinburg, Russia.

Slides from my lecture I hosted in October 2012 for students studying entrepreneurship in University of Ekaterinburg, Russia.

Statistics

Views

Total Views
891
Views on SlideShare
891
Embed Views
0

Actions

Likes
0
Downloads
6
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Business ideas and business models Business ideas and business models Presentation Transcript

    • STARTUPENTREPENEURSHIP AND VENTURE CAPITAL Ville Simola M.Sc (Econ.)
    • About me
    • BUSINESS IDEAS AND BUSINESS MODELS
    • What is a startup?
    • Definition #1“A startup company or startup is acompany with a limited operatinghistory. These companies, generallynewly created, are in a phase ofdevelopment and research formarkets. “- Wikipedia
    • Definition #2“A startup is NOT every new business venture(actually, it is but this is not the way we use theterm anymore). It is a new techventure, internetrelated mostly, that has thepotential of rapid growththrough servicing new market segmentsand/or offering new product/services”- Quote taken from Quora.com
    • Definition #3”A startup is theorganization used tosearch for a scalablebusiness model”– Steve Blank
    • How startups are different thantraditional businesses?
    • Comparison #1 (Steve Blank)Small businesses Scalable startup• Business model found • Designed to grow big• Profitable business • Huge uncertainty• Existing team • Typically needs risk• Not all the businesses capital of internet age are • These companies are ”scalable startups” the real startups
    • Comparison #2 (Steve Blank)Traditional accounting Startup metrics• Balance sheet • Customer acquisition• Cash flow statement costs• Income statement • Customer lifetime value • Monthly burn rate
    • Comparison #3 (Steve Blank)Business plan Business model• Static-document • Can be iterated quickly• ”No business plan • Shows how company survises the first creates, delivers and customer contact” captures value• Focus on planning not • Focus on execution and execution how to make money
    • How to find a business idea?
    • Idea #1Start solving a realproblem
    • Idea #2Problems can be foundfrom everydaylife, from hobbies orfrom work life
    • Idea #3After finding the idea –sleep day or two torealize whether it’sreally a good one
    • Facts aboutbusiness ideas
    • Idea fact #1Importance is usuallyoveremphasized
    • Idea fact #2Will pivot during thejourney
    • Idea fact #3Is something thatshould not be hidden
    • Facts about thefounding team
    • Team #1Is the most importantasset you have
    • Team #2Should combine adifferent skillset
    • Team #3Needs to have high andpassionate vision
    • What is a business model?
    • Business model #1Might sound like a newconcept but is actuallynot
    • Business model #2Describes howorganization creates,delivers and capturesvalue
    • Business model #3Business model is notjust about how do youmake money
    • Examples of business models
    • Business model example #1Direct sales model:marketing and sellingproducts to a customerdirectly
    • Business model example #2Freemium model:Giving the basic versionfor free but chargingfor premium version
    • Business model example #3Subscription model:selling periodic use oraccess to a product ora service
    • Business model example #4Razorblade model:Item is sold cheap toincrease sales of acomplementaryproduct
    • Business model canvas
    • Business model canvas: FIFA Soccer World Cup Example
    • What it takes be a successful entrepeneur?
    • Success #1Technology is nice butit’s all about the value
    • Success #2Planning is good butexecution wins the war
    • Success #3Great companies arenot born they are built
    • Recommended readings
    • Recommended linksspringwise.comsteveblank.combusinessmodelcreation.comleancanvas.comarcticstartup.com
    • My contacts Ville Simola www.smolaholic.com @smolaholicville.m.simola@gmail.com