Lean Launchpad
Info + The Business Model Canvas
Why are you here?
• Looking for a business Idea?
• Out of curiosity?
• To get credits?
• Want to be an entrepreneur?
• Som...
What we have to offer:
• Learn key tools and steps to
build a successful startup
• Intro to Customer Development
• Busines...
How is the camp organized?
• Runs from the 3rd of April to the
8th of May.
• 1 ”Lesson” per week (2-3hrs)
• ”Homework”
• ”...
What do I need to know?
• You need a team (no ifs no buts
and no coconuts).
• Your going to have to talk to
strangers.
• Y...
Ways of working
• 1 ”Lesson” a week
• Watching video lectures
• Lively discussions
• Presentations on what your team
did t...
Questions?
MARSHMALLOW CHALLENGE
Objective & Rules
.! Build the Tallest Freestanding Structure: The
winning team is the one that has the tallest structure
...
What did you learn?
www.udacity.com
!
Course: HOW TO BUILD A STARTUP!
!
Free registration
• All the videos
• Video transcripts
• Links etc etc...
A 'startup' is a company that is confused about --!
!1.!What its product is.!
!2.!Who its customers are.!
!3.!How to make ...
Difference between startups
& established companies?
EP245 Lecture 1
• 1.2 History Of The Corporation
• 1.3 Startups Are N...
How to develop a startup?
EP245 Lecture 1
• 1.4 Strategy
• 1.5 Process
Planning
before the
plan?
How do we teach
entrepreneurship?
EP245 Lecture 1
• 1.11 Entrepreneurial Education
Why the business model?
EP254 1.5A
• What is A Company
The Business Model Canvas
Alexander Osterwalder
EP245 Lecture 1.5A
• The business model
What do I sell
and who will
buy it?
EP245 Lecture 1.5A
• 1.3 Business Model Canvas Value
Proposition
• 1.4 Business Model ...
3,5 min
Where, How &
Show me The
Money!
EP245 Lecture 1.5A
• 1.5 Business Model Canvas Channels
• 1.6 Business Model Canvas Custom...
How can I
deliver all of
this & what will
it cost me?
EP245 Lecture 1.5A
• 1.8 Business Model Canvas Key Resources
• 1.9 B...
Business Model Canvas
Make sense?
Assignment:
• Business idea sketched on a canvas
• Presentation of your Canvas (3min)
• See GoogleDrive
Home Work:
• Read ...
Lean launchpad 03.04.2014 Info and Business Model Canvas Intro
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Lean launchpad 03.04.2014 Info and Business Model Canvas Intro

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Information on the Lean Launchpad course of spring 2014 at Tampere University as organized by Fallow. Also contains an introduction to the Business Model Canvas. Videos are available at Udacity.

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Lean launchpad 03.04.2014 Info and Business Model Canvas Intro

  1. 1. Lean Launchpad Info + The Business Model Canvas
  2. 2. Why are you here? • Looking for a business Idea? • Out of curiosity? • To get credits? • Want to be an entrepreneur? • Somebody made you come?
  3. 3. What we have to offer: • Learn key tools and steps to build a successful startup • Intro to Customer Development • Business Model Canvas • Chance for a massive gain with limited risk • Opportunity to have a life changing experience • Support + structure
  4. 4. How is the camp organized? • Runs from the 3rd of April to the 8th of May. • 1 ”Lesson” per week (2-3hrs) • ”Homework” • ”Assignments” • Opportunity to showcase your work at the end event.
  5. 5. What do I need to know? • You need a team (no ifs no buts and no coconuts). • Your going to have to talk to strangers. • Your probably going to have to learn to use some new tools. • This will take up some of your free time. • This is a prototype so everything might not go exactly to plan and some iterations might take place during camp.
  6. 6. Ways of working • 1 ”Lesson” a week • Watching video lectures • Lively discussions • Presentations on what your team did the previous week • ”Homework” • Material to help you get your ducks in a line. • ”Assignments - Get out of the Building” • You’ll team will design & run experiments every week.
  7. 7. Questions?
  8. 8. MARSHMALLOW CHALLENGE
  9. 9. Objective & Rules .! Build the Tallest Freestanding Structure: The winning team is the one that has the tallest structure measured from the table top surface to the top of the marshmallow. That means the structure cannot be suspended from a higher structure, like a chair, ceiling or chandelier.
 . The Entire Marshmallow Must be on Top: The entire marshmallow needs to be on the top of the structure. Cutting or eating part of the marshmallow disqualifies the team.  
 . Use as Much or as Little of the Kit: The team can use as many or as few of the 20 spaghetti sticks, as much or as little of the string or tape. The team cannot use the paper bag as part of their structure.
 . Break up the Spaghetti, String or Tape: Teams are free to break the spaghetti, cut up the tape and string to create new structures.
 . The Challenge Lasts 18 minutes: Teams cannot hold on to the structure when the time runs out. Those touching or supporting the structure at the end of the exercise will be disqualified.
  10. 10. What did you learn?
  11. 11. www.udacity.com ! Course: HOW TO BUILD A STARTUP! ! Free registration • All the videos • Video transcripts • Links etc etc etc
  12. 12. A 'startup' is a company that is confused about --! !1.!What its product is.! !2.!Who its customers are.! !3.!How to make money.! -Some dude on Quora A startup is a temporary organization used to search for a repeatable and scalable business model.! -Steve Blank A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.! - Eric Ries
  13. 13. Difference between startups & established companies? EP245 Lecture 1 • 1.2 History Of The Corporation • 1.3 Startups Are Not Smaller Versions Of Large Companies !
  14. 14. How to develop a startup? EP245 Lecture 1 • 1.4 Strategy • 1.5 Process
  15. 15. Planning before the plan?
  16. 16. How do we teach entrepreneurship? EP245 Lecture 1 • 1.11 Entrepreneurial Education
  17. 17. Why the business model? EP254 1.5A • What is A Company
  18. 18. The Business Model Canvas Alexander Osterwalder EP245 Lecture 1.5A • The business model
  19. 19. What do I sell and who will buy it? EP245 Lecture 1.5A • 1.3 Business Model Canvas Value Proposition • 1.4 Business Model Canvas Market Segments
  20. 20. 3,5 min
  21. 21. Where, How & Show me The Money! EP245 Lecture 1.5A • 1.5 Business Model Canvas Channels • 1.6 Business Model Canvas Customer Relationships • 1.7 Business Model Canvas Revenue Streams
  22. 22. How can I deliver all of this & what will it cost me? EP245 Lecture 1.5A • 1.8 Business Model Canvas Key Resources • 1.9 Business Model Canvas Key Processes • 1.10 Business Model Canvas Key Partners • 1.11 Business Model Canvas Costs
  23. 23. Business Model Canvas Make sense?
  24. 24. Assignment: • Business idea sketched on a canvas • Presentation of your Canvas (3min) • See GoogleDrive Home Work: • Read Business Model Generation p.14-49 • Watch Lesson 1 & 1.5A lessons on Udacity with your team • Read Startup Owners Manual p.22-84 (Google)

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