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Presentation cases Presentation cases Presentation Transcript

  • «Kvasenok heroes adventures» Contest
    August, 2010
  • Fairytales Contest «Kvasenok heroes adventures»
    To write a fairytale aboutKvasenok and his friends
    More than 1 100 commentsin 2 weeks,
    More than 820 written fairytales
  • Announcement of the contest
    CTR: 1,13%
    Contest promo
    CTR: 1,12%
  • «Legend of the Guardians»
    «Cats & Dogs»Year 2010
  • “Legend of the Guardians” cartoon
    Cartoon promo
    Announcement in the “News of the day” channel
  • Article about the movie and forum
    6 432
    More than 220 commentsin 1 week
  • «Legend of the Guardians» Branded Forum
    "Legend of the Guardians " branded Forum with announcement article and trailer of the movie. Kids were offered to discuss cartoon and different legends they know.
    Viewings- 44 373
    Posts – 193
    Backgrounds used– 1353
    Branded background
  • «Cats & Dogs» Announcement
    Branded header
    Movie promo
    Announcement in the “News of the day” channel
  • «Cats & Dogs» cartoon
    16 321 viewings,
    More than 700 comments in 2 weeks
  • «Yogi Bear» cartoonYear 2010
  • Announcementof «Yogi Bear» cartoon
    Announcementof cartoon in the Promo channel
    Announcement of cartoon in the«News of the day» channel
  • «Yogi Bear» cartoon
    Promotion of Branded game
    Branded game channel
    Game promotion
    Unique users reach: 243245ppl
  • «Yogi Bear» cartoon News
    Children's comments :
    1 766 viewings in 2 weeks
  • «Collect the Smurfs!» contest2011
  • Announcement of the «Smurfs» movie
    CTR: 3,74%
    Main page announcement
    Movie Promo
    CTR: 1,76%
    Announcement of the contest in the«News of the day» channel
  • «Collect Smurfs!» contest
    More than 1 700 000 page viewings ,
    More than 120 000 collected Smurfs,
    12 000 participants in 2 weeks
  • Contest News
    7 068 viewings,
    More than 200 comments in a week
  • “Cartoon Network” TV channel
    Year 2010
  • Cartoon Network
    CTR: 2,95%
    News Promo
    CTR: 2,53%
  • Cartoon Network Quiz
    The task was to find answers and tips to the quiz at Tvidi Cartoon Network channeland on Cartoon Network TV channel.
    Kids works examples:
    More than 4000 participants,
    More than 900 comments
  • Branded Forum
    Entrance to the Cartoon Network Forum
    CTR: 1,22%
    Branded background
    Viewings- 170078
    Posts– 1713
    Backgrounds used– 7755
  • Contest - Quiz «Ben 10»
    The Quiz was devoted to the “magic” date 10.10.10 Kids were supposed to find tips at Tvidi’s Cartoon Networkchannel. The final task was to create “Ben’s 10” new embodiment.
    Works of the winners:
  • Mailing
    Invitation cards for “Ben’s 10” Day were sent through e-mails.
    Cards sent: 276 383
    More than 5000 childrenfollowed the link from a card to the “Ben 10” trailer
    Invitation card
    «Ben 10» trailer
  • Cartoon Network Game
    CTR: 2,39%
    Game comments:
  • Announcement of the Cartoon Network’smoving to their own website
    CTR: 1,22%
    More than 11 000 followed the link to
    CTR: 1,27%
  • Tvidi’s Cartoon Network Channel
    More than 450 000 channel viewings and 35 000 trailer viewings
    in 6 months
  • «World full of Smiles» contest
  • “World full of Smiles” Contest
    «World full of smiles»
    More than 2800 participants in 3 weeks
    Branded background
    The task was to find a smile in surrounding objects, take a photo and upload it to the Beeline Forum.
    Example of a smile.
  • Article about the contest
    Kids comments:
    Max in Beeline Branded clothes
    More than 2400 comments
  • Main page announcement
    CTR: 0,97%
    CTR: 2,79%
    News promo
    Announcement in “News of the day” channel
  • Beeline loyalty and knowledge poll
    30 147 participants
    19 770 participants
  • NiveaatTvidi.Ru
  • Entrance to the Nivea channel
    Entrance to the Nivea Lip Care channel
    Announcement of Nivea news
    Announcement of Nivea game
    Nivea News
  • Nivea Lip Care channel
    «Nivea shiniest smile» contest
    Nivea games
    NiveaNews. Updates every day
    Nivea Lip Care products catalog
  • Nivea Branded News
    Branded News
    Product placement
  • IKEA
  • Project № 1:IKEAat kids houses
    One of the main entertainments at Tvidi is designing your own house with a furniture from Tvidi catalogue.
    The project «Create a room of your dreams with IKEA».
    Tvidifurniture Catalogue becomes an IKEA catalogue. All children will be able to choose chair, a floor lamp or a carpet , and place it at their houses.
    Childrenwill «buy»more than 150 000IKEA furniture items.
  • Example of IKEA room.
    Children are very proud of their houses and own-made designs. They invite friends to their virtual houses at Tvidi.
    We can make branded wall-papers, branded names of furniture items.
  • Branded IKEA elements in Tvidi Worlds
    “Billboard” placement on the main street with an announcement «Create a room of your dreams with IKEA».Link from the “billboard” leads to the article about the campaign.
  • Example of a poster placement next to the School entrance.
    «Create a room of your dreams with IKEA».
    Link from the poster leads to the article about the campaign..
  • Project №2:«Color up your room and studies with IKEA» contest
    Kids adore games, quizzes and contests. Pieces of IKEA furniture (sofa, computer table, bra, etc.) will appear at Tvidi pages.Children should catch and collect them at a special promo page.
  • The promo page is a scheme of a room or a class in white and black colors with IKEA items. When a child catches a piece of furniture, it appears on a scheme and gets colorful. The winner is a person who collected all the IKEA items.
    Kids will collect 180 000IKEA itemsin 3 weeks.
  • Main page announcement
    News promo
    Banner 300х250
    Announcement in the “News of the day” channel
  • Wearing Justice on the way to school
    with a help of Tvidi
  • Floating banners + Button
    Button links to the Justice promo page. Moscow targeting.
    Floating Justice clothes banners on the all Tvidi pages. The link leads to the Justice promo page.Moscow targeting.
  • Letter of happiness from Glamour Ksyu
    She is cool and trendy, knows everything about boys, movies, music and fashion.
    Ksyu – is like the older sister for all the Tvidi girls. She is asked «what to wear for a party?» and «what clothes are the best for school?»
    All the Moscow girls get letters from Ksyu where Ksyu tells about the new Justice catalogue. Link in the letter leads to the Justice promo page.
  • Justice promo page
    On the promo page Ksyu introduces the new Justice catalogue and promises to send it to everyone who will place Justice at their avatar.
  • Branded avatar
    Adding branded elements to the avatar catalogue.
    It could be trousers, t-shirt or any other accessorize from Justice collection.
    Justice clothes
    Блузка Justice
  • Tvidi user in Justice clothes.
    Avatar of a Tvidiuser.
    Kids will be able to wear Justice clothes.
  • Getting Justice catalogue!
    All the girls who placed Justice at their avatar get the Justice catalogue through an e-mail.
  • Let the sun shine!
  • Промо на главной странице
    Загораем правильно вместе
    с Амбр Солер
    Banner 683*60
    News promo
    Что такое UV?
  • Articles
    • We will write a couple of articles and teach children:
    • Why is the Sun harmful and useful
    • How to sunbathe correctly, and how to choose protective means
  • Polls
    • We will ask children if they know how to sunbathe in a proper way.
    Крем от солнца:
    Что это?
    Бесполезная вещь
    Когда вредно
    С 12.00 до 16.00
    С 9.00 до 12.00
  • The most sunny contest!
    What should be taken to the beach? How to sunbathe? Which cream to use? Write a creative instruction how to sunbathe in a proper way!
    Winners will receive a stock of Ambre Solaire for the whole summer !
    • All users can participate.
    • The task is to create a story, photo story, draw a story, etc. about proper behavior on the beach.
    • The contest will be held by Glamour Ksyu- the most famous Tvidi character..
  • Additional Promo
    Branded header
    Амбр Солер
    Clicking on the Sun, it gets bigger and leads to the contest
  • Summer with МТС
  • Main page branding
    Лето с МТС на Твиди!
    Branded header
    Летом с МТС веселее!
    Banner 683*60
    Обсуждаем лето!
    News promo
    Летом с МТС веселее!
  • We will go, we will rush off…
    Летом с МТС веселее!
    Обсуждаем лето!
    МТС Connect deer
    Clicking on it, deer goes down
  • Connecting
    Adeer skips down through the whole page
    MTC Promo
    Интернет есть везде!
    Общайся с твинейджерами
    на даче!
    Новый год летом?
    Это прикольно!
  • With МТС you’re always at Tvidi!
    A deer activates the promo. Clicking the different buttons, a child can not only get information about MTC advantages but to have fun as well.
    Link to the article
    MTC Mobile Forum
    МТС Connect
    Интернет есть везде!
    Общайся с твинейджерами
    на даче!
    Новый год летом?
    Это прикольно!
  • Telling and showing
    • The News will be available in 2 formats: text and video
    • Video will show how to connect with friends through internet while you are at summer residence.
    • The article will explain it as well. Kids can leave comments here.
    • The article will be written by Max, the most famous Tvidi character.
  • Support of movie premieresYear 2010
  • Main page branding
    «Rapunzel». Leads to the promo page
    «Alice in Wonderland» leads to the magic letter
  • Cool branded letter
    With a help of web-instruments children create a beautiful animated flashcard with cartoon characters. It can be send to friends or take a part in a contest.
    Colorful mailing-invitation to participate in a Disney contest.
    CTR – from 40%
  • Fascinating Quiz for the most fastest
    More than10 000 participants in 2 weeks!
  • Ate - chewed
  • Main page announcement
    Banner 683*60
    Share an Orbit smile with friends!
    News promo
    Чтобы зубы были здоровы….
    Article announcement
    Game promo
  • Small kids not allowed!
    • While transferring tо the Orbit page, kids will be asked their age.
    • Kids younger than 12 y.owon’t get to the Orbit page
    How old are You?
    Thank you for
    your answer!
    Transfer to the Tvidi main page
    Transfer to the
    Orbit page.
  • Ate-chewed: play and remember
    • You should chew Orbit after each meal!
    • As you see your friend finishing his meal, offer an Orbit to him.
  • Orbit on your computer
    Desktop bar
    Notifies about:
    • New letters
    • Interesting Orbit News
    • Time to chew Orbit
    You received a letter!
    It’s Orbit Time!
  • It’s Orbit Time
    It’sOrbit Time!
  • You have a white smile!
    • Upload your photo to Tvidior smile at the webcam
    • Orbit will define whiteness of your smile and advice you how many Orbit gums you should chew per day.
  • Impress friends with your smile!
    Улыбнись вместе с Orbit!
    • Make your smile shine right now with a help of virtual Orbit gum!
    • Send it to all your friends.
  • Smile to everybody – they chew Orbit after meals
    • Orbit smiles photo gallery
    • Smiles rating
    • Every day the most white smile gets a gift–a stock of Orbit for the whole class
    Smile withOrbit!
    Smile withOrbit!
    Smile withOrbit!
  • A date? Don’t forget to chew Orbit!
    • Every Tvidiuser has a calendar where he marks important dates
    • Getting ready for a date or a birthday party it is important not to forget to chew Orbit. We will remind about it!
    Today you are going to a birthday party!
    After you eat a birthday cake, don’t forget to chewOrbit!
  • Let’s talk about Orbit
    Topics to discuss:
    • The most tastyOrbit?
    • Ways to care about your teeth
    • New tastes from Orbit
    «My favorite Orbit»
    «Virtual dentist»
  • Clear your brain with Orbit!
    • Orbithelps to concentrate
    Clear your brain- chew
  • Orbitpromo channel atTvidi
  • Your smile
    Smiles Contest
    Время Orbit!
    Main Orbit page
  • Orbit News
    Each week news about:
    • Teeth health
    • How to care about teeth
    • Funny facts about chewing gum
  • ТеdiPlay juicesummer 2010
  • Virtual Tvidi Worlds– space for branding
    Tedi Play
    Branded elements on the streets
    Links from branded elements lead to the promo page
    CTR – 3,2%
  • In2 months children “bought”
    300 000 itemsbranded with Tedi Play juice
    Unusual furniture
  • Contest
    5 000 participants in6 weeks!
    Contest of stories, photos, videos about the active way of living.
    Kids upload their works to the special branded forum.
  • Sony PSP Patapon 3Spring 2011
  • Branded game page
    Branded background
    On this page kids can:
    • Play
    • Comment
    • Evaluate
    • See the Leaderboard
    • Send a link to a friend
    • Post it at Vkontakte and MoiMir
  • Clearasil
  • Main page announcement
    Banner 728х90
    News promo
    Announcement at “News of the day”
    Banner 240х400
  • Promo page
    Video contest “Become better!”
    Clearahill game
  • Video contest “Become better!”
    The task is pretty simple. Participants should record a short video about the event that made him a bit better.It could be a smile from a stranger or cleaning the room, or a song one heard on radio, etc.
    Each user can upload as many videos as he wants.
    For each uploaded video, user gets points, e.gClearpower . Everyone’s participation is recorded at the Leaderboard.
    The most active participant gets a gift from Clearasil.
  • Branded contest page
    Time till the end of the contest
    Rules and Prizes
    Upload your Video
    Best videos
    Product placement
    Tell friends about the contest. Invite by e-mail.
    New videos
    Users that have voted.
  • Clearatest
    Everyone has lacks and weaknesses. The main thing is to understand what they are and to try to improve them so you can become better/stronger.
    Tests from Clearasil will help to deal with it. Taking the tests, you will get to know what your weaknesses are and how to cope with them.
    Do you understand yourself
    How shy you are.
    Does He/She likes you
    Participants get points for taking tests and get Clearpower so they can move on at the leaderboard.
  • Branded Clearanews
    All the News can be commented, evaluated, be send to friends and be reposted at Vkontakte and MoiMir
  • Clearahill game Placement and promotion
    More than 300 000 usersvisit Tvidigame channel
    For the gamers attraction , we will place the Clearahill game.
    Game promotion:
    • Separate Clearasil section with a quick entrance to the game
    • Clearahill game at «New games» section
    • Clearahill game at «Popular games» section
  • Branded game page
    Branded background
    On this page kids can:
    • Play
    • Comment
    • Evaluate
    • See the Leaderboard
    • Send a link to a friend
    • Post it at Vkontakte and MoiMir
  • Lego NinjagoWinter 2010-2011
  • New choice of Ninjago heroes and games
    More than
    80 000 video viewings in 2 months
    • Lego –News. Everything about Ninjago!
    • Exclusive videos
    • Fantastic posters for downloading!
  • Support of offline events
    Announcements of
    Lego Ninjagotournaments in different cities
    More than 80 000 children received an invitation for an event
  • Quiz that attracts users to the client’s website
    Every day kids get a new question. An answer could be found at Lego website.
    The first who answers – gets a prize!
    • More than11 000 participants in 2 weeks
    • More than60 000 visitsto the client’s website
  • Exclusive gifts for boys for the 23rd of february.
    Kids received more than 60 000 gifts in2 weeks!
  • Special project2010-2011
  • Tasks:
    • To make children friends with brand characters Ring and Ding
    • With a help of interactive communications attract kids to the brand
    • Positioning mobile network as an only one and the best one for kids and teens
  • “Stone, scissors, paper” game!
    Played more than 10 000 times in a month
  • “Comic book” contest
    Cross-promowith the «Megamind» movie
    Children made more than 5000 comic books about Megamind, Ring and Ding adventures.
  • Contest- Quest
    Cross-promowith the «Rango»cartoon
    Every day children get a new secret task.
    For example to find a ciphered word in a text, find secret sign hided on a picture, etc.
    Participants who found water source, get super prizes!
  • «Yogi Bear» cartoonYear 2010
  • Announcementof «Yogi Bear» cartoon
    Announcementof cartoon in the Promo channel
    Announcement of cartoon in the«News of the day» channel
  • «Yogi Bear» cartoon
    Promotion of the branded game
    Branded game channel
    Game promotion
    Unique users reach: 243245ppl
  • «Yogi Bear» cartoon News
    Children's comments :
    1 766 viewings in 2 weeks
  • Welcome to Tvidi!