Deep Dive on New Web 2.0 Social Software Innovations Oskar Laufer Lotus Channel Development Leader CEE [email_address]

Oskar Laufer

Lotus Channel Development Leader CEE

[email_address]

Session Objectives Connect the dots on how IBM’s social software solutions address today’s key critical business challenges to compete in our globally connected economy Highlight why IBM is the leading provider of Social software for business today Illustrate specific new innovations that will be available in 2009 and beyond that will extend our thought leadership

Connect the dots on how IBM’s social software solutions address today’s key critical business challenges to compete in our globally connected economy

Highlight why IBM is the leading provider of Social software for business today

Illustrate specific new innovations that will be available in 2009 and beyond that will extend our thought leadership

Agenda A Smaller & More Complex World New Imperatives for Business Success What IBM Delivers Today How IBM Innovations will help you to: Work Smarter Gain more Insight Help you Innovate more Summary

A Smaller & More Complex World

New Imperatives for Business Success

What IBM Delivers Today

How IBM Innovations will help you to:

Work Smarter

Gain more Insight

Help you Innovate more

Summary

Our World is Getting Smaller Yet More Complex By 2011 there trillion connected objects – cars, appliances, cameras, roadways, pipelines – comprising the "Internet of Things." Currently it is estimated that there are over 30 billion web pages and internet traffic is growing at a rate of 50% annually An estimated 2 billion people will be on the Web by 2011 and worldwide mobile telephone subscriptions will reach 4 billion by 2010 The world is getting smarter The world is flatter and interconnected The world is smaller

Smarter Planet Enables and Accelerates Global Market Changes Emerging economies and opportunity growth New business models Global competition and changing cost structures New customer demands and eroding customer loyalty We Need a Connected, Smarter Planet

Emerging economies and opportunity growth

New business models

Global competition and changing cost structures

New customer demands and eroding customer loyalty

New Imperatives for Business Success I NEED TO WORK SMARTER Need to increase efficiency and effectiveness of business processes using existing resources and people to enhance productivity SMART WORK I NEED MORE INSIGHT Organizations must tap into the intellectual capital of the entire value chain, correlating insights and anticipating opportunities and threats. AGILITY I NEED AN ADVANTAGE Create a competitive advantage that is sustainable in today's business dynamic climate by leveraging innovation from across your value chain and creating stronger relationships INNOVATION

IBM Social Software Strategy RICH CLIENT PORTAL MASHUPS BROWSER DESKTOP CONNECTORS ATOM MOBILE BLOGS COMMUNITIES DOGEAR DOC LIBRARIES FORUMS HOME PAGES LISTS PROFILES SHARING WIKIS TEAM SPACES ACTIVITIES PEOPLE PLACES CONTENT Delivering the most complete set of social software services enabling rich integration with Portal, Notes & other solutions

Critical Lotus Connections Services Delivered Today Create, find, join, and work with communities of people who share a common interest, responsibility, or area of expertise Use a weblog to present your ideas or answers to FAQs and get feedback from others across the organization Save, organize and share bookmarks; discover bookmarks that have been qualified by others with similar interests & expertise Organize your work, plan next steps, and collaborate with your expanding professional network to execute your projects Profiles Create and expand your professional network through a rich directory of employees, partners or customers Communities Blogs Dogear Activities

Lotus Quickr -The Fastest Way to Share Everyday Content with Teams Set of connectors to desktop applications Rich collaborative content and team services with an open architecture for developers Out-of-the-box templates Integration with Lotus Domino  and JCR content stores ECM integration provides comprehensive, scalable end-to-end content management * These platforms will require a separate purchase . Lotus Domino IBM JCR IBM FileNet * IBM CM * Other (*) Native support

Set of connectors to desktop applications

Rich collaborative content and team services with an open architecture for developers

Out-of-the-box templates

Integration with Lotus Domino  and JCR content stores

ECM integration provides comprehensive, scalable end-to-end content management

Build Project Team spaces to Work Virtually Quickly create spaces for project teams to share information and resources Self-service or policy-driven Securely share documents with co-workers Easily invite external customers and partners to collaborate TEAM SPACES

Quickly create spaces for project teams to share information and resources

Self-service or policy-driven

Securely share documents with co-workers

Easily invite external customers and partners to collaborate

Collaboration Across Your Value Chain Intranet team spaces…. Extranet collaboration… Executive Mergers & Acquisitions Executive boardroom Finance Budget planning Annual report preparation Marketing Event planning Competitive “Win room” New Content tracking HR Employee benefits New employee resource R&D Project mgmt. Best Practices Executive Innovation Place Finance RFP Response Marketing Product launch R&D Project coordination

Executive

Mergers & Acquisitions

Executive boardroom

Finance

Budget planning

Annual report preparation

Marketing

Event planning

Competitive “Win room”

New Content tracking

HR

Employee benefits

New employee resource

R&D

Project mgmt.

Best Practices

Executive

Innovation Place

Finance

RFP Response

Marketing

Product launch

R&D

Project coordination

Share files and documents virtually Securely share documents with colleagues, customers and partners Supports a wide range of content sharing – Enterprise library, Team library, and Personal library Quickly set up libraries to store and share content securely DOC LIBRARIES

Securely share documents with colleagues, customers and partners

Supports a wide range of content sharing – Enterprise library, Team library, and Personal library

A Sample of IBM Social Software Partners & Solutions

How Lotus Connections 2.0 Meets Today's Business Imperatives Profiles allows you to find the existing expertise in your organization Best practices can be shared using Activities templates or Quickr Places New hires contribute quickly as they learn from communities Discover trends and research via Dogear Blogs provides subject matter experts and teams a way to share industry insight Creative problem solving occurs in employee communities Speed time to market by applying the best resource and execution via Activities Access the power of your professional network from applications you already use Virtual focus groups via customer communities I NEED TO WORK SMARTER I NEED MORE INSIGHT I NEED AN ADVANTAGE SMART WORK AGILITY INNOVATION

Lotus Quickr and Lotus Connections – Customer Sample

Moving forward Lotus social software, IBM Research and IBM Business Partners will help you to work smarter , gain more insight and establish new advantages Let's begin to tour the exciting road ahead...

Moving forward Lotus social software, IBM Research and IBM Business Partners will help you to work smarter , gain more insight and establish new advantages

Let's begin to tour the exciting road ahead...

IBM Web 2.0 Social Software Solutions: Work Smarter & Faster Easily find the skills you need and create stronger professional networks to execute the tough projects Richer, Dynamic Profiles Social Network Visualization Visualization helps you create a more effective and empowered organization Increase Sales productivity with easy access to expertise and new contacts Lotus Connections enabled CRM I NEED TO WORK SMARTER Bring together collaboration with your ECM repositories to enable seamless access to content Collaborative ECM

Enhanced Profiles with Social Content and Easier Search View their background, current status, published files and colleagues Post updates and comments on their wall Find people by clicking on the cross-organization tag cloud Business Value Richer, more social profiles make it easier to find who you need and creates stronger networks Tap their expertise without interrupting them Coming in Lotus Connections 2.5

View their background, current status, published files and colleagues

Post updates and comments on their wall

Find people by clicking on the cross-organization tag cloud

Business Value

Richer, more social profiles make it easier to find who you need and creates stronger networks

Tap their expertise without interrupting them

Coming in Lotus Connections 2.5

I BM and SuccessFactors Workforce Talent Management Populate profiles with education, prior experience, previous employers from SuccessFactors Expanded Profile Card visible from both applications Access social data and tagging from within Success Factors Business Value Apply the best skills and experience to the tough projects Social data helps managers make better career development and talent management decisions Firms that focus on talent management generate more profit/employee * *Source: Mobilizing Minds Lowell L. L Bryan and Claudia L. I. Joyce IBM GBS and SuccessFactors solution

Populate profiles with education, prior experience, previous employers from SuccessFactors

Expanded Profile Card visible from both applications

Access social data and tagging from within Success Factors

Business Value

Apply the best skills and experience to the tough projects

Social data helps managers make better career development and talent management decisions

Firms that focus on talent management generate more profit/employee *

IBM GBS and SuccessFactors solution

Lotus Connections enabled CRM Solution iExtensions is a Notes based Customer Relationship and Sales Force Automation application Synchronize iExtensions contacts & Lotus profiles Discover new contacts through automatic Email alerts on Profile changes Business Value Generate new leads by utilizing existing client contacts found via rich employee profiles Increase Sales productivity with smarter sales staff who can tap the power of your organization iEnterprise Solution

iExtensions is a Notes based Customer Relationship and Sales Force Automation application

Synchronize iExtensions contacts & Lotus profiles

Discover new contacts through automatic Email alerts on Profile changes

Business Value

Generate new leads by utilizing existing client contacts found via rich employee profiles

Increase Sales productivity with smarter sales staff who can tap the power of your organization

iEnterprise Solution

Social Network Visualization with IBM Atlas Personal Visualization Monitor the health and diversity of your professional network over time Understand how you are connected to others (Trust) Enterprise Visualization Visualize skilled resources and how they are connected across your organization Identify hubs, bridges and gaps Business Value Empower people to improve their networks Manage people and organizations more effectively based on the skills they have and how they share them Available as ISSL service offering

Personal Visualization

Monitor the health and diversity of your professional network over time

Understand how you are connected to others (Trust)

Enterprise Visualization

Visualize skilled resources and how they are connected across your organization

Identify hubs, bridges and gaps

Business Value

Empower people to improve their networks

Manage people and organizations more effectively based on the skills they have and how they share them

Available as ISSL service offering

Uniting Best-of-Breed Collaboration and Industry-Leading ECM storage management enterprise scale records management The most complete single-vendor collaboration and content solution available

Integration with ECM systems

Quickr Web services IBM Content Management services for Lotus Quickr Direct access to both Quickr and ECM systems via Quickr connectors Easy to create, share and collaborate using Lotus Quickr connectors Quickr Web UI talks directly to Quickr server, but provides ECM integration via end user menu actions User initiated document move, move with link, or copy into ECM Create links to existing ECM content within Quickr Display contents of ECM folders within Quickr easily using feeds Search ECM content from within Lotus Quickr P8 API’s Quickr Web services on P8 CM8 API’s Quickr Web services on CM8 Quickr web UI Quickr Connectors Web Services Integration

Direct access to both Quickr and ECM systems via Quickr connectors

Easy to create, share and collaborate using Lotus Quickr connectors

Quickr Web UI talks directly to Quickr server, but provides ECM integration via end user menu actions

User initiated document move, move with link, or copy into ECM

Create links to existing ECM content within Quickr

Display contents of ECM folders within Quickr easily using feeds

Search ECM content from within Lotus Quickr

IBM Web 2.0 Social Software Solutions: Enable Insight Gain insight of market trends through faster and collaborative visualization. Make better decisions faster. Always have the most current and accurate content and information. Find what you need faster and easier... Personal File Sharing Next Generation Content Creation Collaborative Decision Support Work faster by creating new content from mashing up existing document “chunks” Brainstorm and collaboratively edit content without burdening or traveling Collaborative Wiki I NEED MORE INSIGHT

Personal File Sharing & Document Management Post your key files to your profile and easily share them Organize and tag them so they can be found quickly by you and others Ratings of files, comments and notification of new versions Business Value The latest and greatest intellectual capital can be discovered and shared Identify SME’s and their content instantly Coming in Lotus Connections 2.5

Post your key files to your profile and easily share them

Organize and tag them so they can be found quickly by you and others

Ratings of files, comments and notification of new versions

Business Value

The latest and greatest intellectual capital can be discovered and shared

Identify SME’s and their content instantly

Coming in Lotus Connections 2.5

Social Tagging Collections to share related sets of files Filtering to find what you need quickr Social data – ratings, downloads, comments, etc

Wiki Collaborative Editing Jointly create and edit web content using rich text editor Rich navigation and tagging making it easy to find information Supports tables, images, document uploads, tags and more Notifications of new content, versions & pages Stand-alone service or integrated with a community Coming in Lotus Connections 2.5

Jointly create and edit web content using rich text editor

Rich navigation and tagging making it easy to find information

Supports tables, images, document uploads, tags and more

Notifications of new content, versions & pages

Stand-alone service or integrated with a community

Coming in Lotus Connections 2.5

Wiki Collaborative Editing Use Cases Frequently Asked Questions Team newsletter or monthly report Current customer/account status Day & Night Shift turnover log/status Product documentation and best practices Business Value Develop better content, faster with input from a variety of experts online Reduce need for face to face meetings/travel Gain better insight from current information Brainstorm and publish new ideas with out burdening IT

Frequently Asked Questions

Team newsletter or monthly report

Current customer/account status

Day & Night Shift turnover log/status

Product documentation and best practices

Business Value

Develop better content, faster with input from a variety of experts online

Reduce need for face to face meetings/travel

Gain better insight from current information

Brainstorm and publish new ideas with out burdening IT

IBM Web 2.0 Social Software Solutions: Deliver New Compelling Innovations Customer communities spawn new product innovation to create competitive advantage Access social software services instantly and in context from within my business applications Social Software Infused Solutions Social Commerce Vibrant Communities Create compelling shopping experience wherever buying decision is made I NEED AN ADVANTAGE

Infuse your Business Solutions with Social software Use iWidgets to easily add social software capabilities into line of business solutions Easily utilize secure social software services within portal applications using Web 2.0 standards Tight integration enables easy access to services Business Value: Create vibrant communities of employees and customers to create innovative products and a shared customer experience Enable instant, in context access to knowledge and discover information in the context as they work Available today View comments and subscribe Featured blogs Add your feedback

Use iWidgets to easily add social software capabilities into line of business solutions

Easily utilize secure social software services within portal applications using Web 2.0 standards

Tight integration enables easy access to services

Business Value:

Create vibrant communities of employees and customers to create innovative products and a shared customer experience

Enable instant, in context access to knowledge and discover information in the context as they work

Available today

Infuse your business solutions with Social software View detailed information on Doctor Take action or find related Doctors Chat with a nurse

Vibrant, Interactive Communities Deliver Innovations Customer Service Tap employee and customer experience to find innovative solutions to problems EVERY successful company has expert customers willing to help others Focus Group Communities Composed of key customers and product development staff Deliver feedback on potential new products and services Cheaper, faster and broader feedback Grass Roots Communities Fill unmet customer needs Can be focused geographically, demographics, etc Business Value Lower customer support costs Drive product innovation Increase customer loyalty and site visits Customer communities available today on IBM.COM

Customer Service

Tap employee and customer experience to find innovative solutions to problems

EVERY successful company has expert customers willing to help others

Focus Group Communities

Composed of key customers and product development staff

Deliver feedback on potential new products and services

Cheaper, faster and broader feedback

Grass Roots Communities

Fill unmet customer needs

Can be focused geographically, demographics, etc

Business Value

Lower customer support costs

Drive product innovation

Increase customer loyalty and site visits

Customize Communities with Widgets Integration via widgets with blogs, shared files, wikis and more Community owners can customize elements (e.g. turning forums on / off, adding bookmarks, etc.) and themes Improved discussion forum interface Add entries via email Statistics Flag inappropriate content Coming in Lotus Connections 2.5

Integration via widgets with blogs, shared files, wikis and more

Community owners can customize elements (e.g. turning forums on / off, adding bookmarks, etc.) and themes

Improved discussion forum interface

Add entries via email

Statistics

Flag inappropriate content

Coming in Lotus Connections 2.5

Social Commerce - Blogs Integrating social data, like blogs, into the shopping experience Shoppers want to hear from other shoppers – not you Your customers can supply the best ideas about changes to your products Business Value Improve the customer relationships and increase e-commerce transaction rates Mine innovative ideas from customers for new products Blog entry Ratings Blog entry Comments WebSphere Commerce and Lotus Connections Available today through IBM services

Integrating social data, like blogs, into the shopping experience

Shoppers want to hear from other shoppers – not you

Your customers can supply the best ideas about changes to your products

Business Value

Improve the customer relationships and increase e-commerce transaction rates

Mine innovative ideas from customers for new products

Available today through IBM services

Social Commerce – Customer Communities Create communities around product categories No matter what product you have there are innovative, expert customers who want to share Forums provide many to many discussions Present promotions based on those discussions Business Value Increased customer traffic and site stickiness Self-service lowers customer support costs Embedded E-Spots Available today through IBM services

Create communities around product categories

No matter what product you have there are innovative, expert customers who want to share

Forums provide many to many discussions

Present promotions based on those discussions

Business Value

Increased customer traffic and site stickiness

Self-service lowers customer support costs

Available today through IBM services

Summary A flatter, smarter and smaller world creates new challenges A need to work smarter A need for more insight A need for advantage IBM is one of the leaders in Social Software for business and delivers capability today to help meet those challenges New innovations will extend IBM's leadership More dynamic profiles allow employees to work smart and faster New Wiki and file sharing add powerful. Collaboration capabilities Richer, interactive communities to drive innovation from customers

A flatter, smarter and smaller world creates new challenges

A need to work smarter

A need for more insight

A need for advantage

IBM is one of the leaders in Social Software for business and delivers capability today to help meet those challenges

New innovations will extend IBM's leadership

More dynamic profiles allow employees to work smart and faster

New Wiki and file sharing add powerful. Collaboration capabilities

Richer, interactive communities to drive innovation from customers

Questions ? Try yourself at Lotus Greenhouse greenhouse.lotus.com IBM & Web 2.0 ibm.com/web20 Thank you!