Ripsy SrivastavaVikram TuliGreat Lakes Institute OfManagement, Chennai
Achieving the break-even point Target smaller, more attractive niches rather than the broader market Tailor your With higher products and margins you may services to those be able to niche needs, further reduce providing more your break-even value to the point customer Provide more value to build greater brand equity, with positive effects on price, margin and/or share
Break-even volume = Fixed Costs / (Contribution Per Unit) Where: Contribution per Unit = (Revenue less all variable costs) / (Number of Units)Do Qualitative and quantitative assessment of the waste management system and alsooffer training to the housekeeping staffWaste and recycling collection containers are a valuable asset and can play an importantrole in an overall solution to lower costs, increase revenues and improve sustainability.Raise your priceRemove fixed costs from your systemUp-sell and Cross-sell
Business plan for achieving economies of scale Various • Political factors • Demands and Constraints that • Economic and Financialinfluence • Legislative • Social EOS:
Political :• Partnership working between tiers of government• Transparency and public trust• An integrated approach across waste streams
Demands and Constraints• Within local authority boundaries, waste management optimisation assessments need to take into account the variations in geographical population spread.• These assessments predominantly focus on reviewing differing technologies that will achieve similar performance targets at a given geographical scale.• However they may also review a range of service integration and authority aggregation options.
Economic and FinancialAccess to capital, be it public or private, in the form ofoutside investments, loans,grants, or subsidies, plays an important role both inprogramme planning and realisation.
Legislative Factors• Rapidly changing legislative environment needs to be considered in evaluating opportunities for economies of scale as it makes the development of long-term, larger waste management facilities higher risk and less attractive.• These changes on legislation might affect the supply of waste feedstock or the markets for end products from waste processes and therefore the financial performance of any technology.
Social ConsiderationsThe development of public awareness programmes,involving the public in the ecision-making processesAggregation across Urban, Suburban and Ruralcommunities
Strategy for competing with existing players Local conditions significantly determine The number of collection The distance to disposal which systems would be vehicles arriving during and the local costs of most cost-effective. The peak hours and the fuel and driver salariesEvery part of the station density and moisture overall traffic from the will affect decisions onneeds to be designed in content of incoming transfer station to the whether to spend morelight of the objective of waste clearly effect disposal site will affect for lighter weight trailers saving money. decisions about whether decisions about whether and discharge systems to have a loading system to have a storage which enable higher which provides system. load weights. compaction.
Waste Management not considered an important component of SustainabilitySeveral constraints which restrict this development are –Technical Constraints• Solid waste generated is dumped at many undesignated sites (e.g., open areas, water channels, streets, etc.). As a result, improving the disposal site, have little impact on the overall solid waste management effectiveness.• The low collection coverage is a bottleneck in the overall solid waste management system in the city• The lack of research and development activities in developing countries leads to the selection of inappropriate technology in terms of the local climatic and physical conditions, financial and human resource capabilities, and social or cultural acceptability.
Financial Constraints• Solid waste management is given a very low priority in developing countries, except perhaps in capital and large cities. As a result, very limited funds are provided to the solid waste management sector by the governments• In addition to the limited funds, many local governments in developing countries lack good financial management and planning.• over 90% of the annual budget provided for solid waste management gets used up within the first six monthsInstitutional Constraints• There are often no clear roles/functions of the various national agencies defined in relation to solid waste management and also no single agency or committee designated to coordinate their projects and activities.• The lack of effective legislation for solid waste management, which is a norm in most developing countries, is partially responsible for the roles/functions of the relevant national agencies not being clearly defined and the lack of coordination among them• An enhanced economy enables more funds to be allocated for solid waste management, providing a more sustainable financial basis
Economic Constraints• An enhanced economy enables more funds to be allocated for solid waste management, providing a more sustainable financial basis• The weak industry base for recycling activities is a common constraint for the improvement of solid waste management in developing countriesSocial Constraints• Negative perception of people regarding the work which involves the handling of waste or unwanted material• Insufficient resources available in the government sector• The lack of public awareness and school education about the importance of proper solid waste management for health and well-being of people severely restricts the use of community-based approaches in developing countries.
Sales and Marketing plan for different client segmentPublicity: Send news releases to all of the major newspapers in Karnataka. Publication ofnews articles about Waste Wise Management and Consultancy recycling will lend greatcredibility and be an excellent way to let all target markets know about this new,innovative business and the solutions it provides for municipalities , industries and usersof compost or fertilizers. Similarly seeking publicity in the form of news stories from local(Bengaluru) radio and television stations.Advertising: Utilize direct mail and face-to-face promotional strategies to raiseawareness about WWMC’s products and services in the target markets. Newspaperadvertising may also be used. Radio and television ads are not certain, we will evaluatetheir effectiveness before further implementation.Internet: Building content heavy website geared toward educating potential customersabout the benefits of our products and services. All literature, business cards, etc. willinclude the necessary details of the companyAlliances: Forming alliances with fertilizer manufacturers to use our product in theirfertilizer and/or distribute our product for us.
Value proposition Municipal Solid Waste to the relative wealth of the countriesPotentially lucrative areas :-Scrap metals-Plastics-Bottles-Automotive batteries-Paper/cardboard
Opportunities from Integrated Solid Waste Management• Effective pollution control systems (such as leachate treatment and gas capture systems) leading to economic gains due to improved efficiency, overall cost reduction, minimal environmental impacts and social acceptance can be developed.• Strategically planned waste minimization and green procurement programmes leadingto more sustainable consumption patterns along with economic development .• Facilitates recycling of valuable resources such as plastic, glass, paper and metals,recovery of alternate energy sources such as Refuse Derived Fuel (RDF) from high-calorificvalue fraction of waste, recovery of biogas or compost from biodegradable waste
Wastes and their Recycling PotentialTypes Of Waste Recycled Products Recycling potentialBiomass Composts Future of compost depends on its environmental and agronomic quality and the dynamism of its marketPaper and cardboard Recovered paper (recycled paper) Increasing demand in Asia, particularly in PRCPlastics Recovered plastics Increasingly stringent regulations and growing demand for recovered plastics in Asia, favouring development and internationalization of this market.Ferrous Metals Steel Scrap Metal , can be used in many ways after melting.E-wastes Recoverable Materials Estimated that 10million computers contain 135,000 metric tons of recoverable materials, such as base metals, silicon, glass, plastic, and precious metals.
Attracting Investments from Financial PartnersEnvironment - The environment affects all aspects of our lives, from the air webreathe, to the way we power our homes, to the parklands in which we play.Waste Management companies is committed to helping provide renewableresources to reduce our dependence on fossil fuels, and to conserving andmaintaining wetlands, wildlife habitats and green spaces for peoplesenjoyment. Understanding the importance of the environment, WasteManagement supports organizations and programs that preserve and/orenhance natural resources.Green Economy for Developing Countries – UNEP’s green economy statusAdvanced technology and Tools used by Developed Nations – BusinessPerspective and inclination.Green Jobs in Renewable Energy – Job prospects.