Global Advertising Trends , Quarter 1 2013 : Nielsen Report

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Global Advertising Trends , Quarter 1 2013 : Nielsen Report …

Global Advertising Trends , Quarter 1 2013 : Nielsen Report
MAIN EVENTS
•Global consumer confidence increases 2 points from Q4 to 93
•Consumer confidence increases in 20 of 29 European countries
•The civil war in Syria continued in Q1 and has recently heightened tensions internationally MAIN FACTS
•Growth in global advertising slows slightly in Q1, growing 1.9%
•Europe advertising continues to decline with -4.4 percent for the quarter
•North America see no growth or decline in advertising spend
•Latin America returns to fast growth with 11.9% increase for Q1

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