ADFP - Blogging webinar
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Association of Divorce Financial Planners - Marketing Webinar series, with Vikram Rajan. BLOGGING BASICS

Association of Divorce Financial Planners - Marketing Webinar series, with Vikram Rajan. BLOGGING BASICS

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ADFP - Blogging webinar Presentation Transcript

  • 1. How On-Line Marketing Leads to Better Referrals ADFP Marketing Webinar Blogging Lessons
  • 2. Social media = Word-of-mouth
    • Answers questions asked when referred:
      • What’s his/her website?
      • Bio, experience?
      • Who else in common?
    • Simplifies referral process:
      • 1-click to your website, bio, contact info
      • Reminds your clients, COI, & lead sources
      • “Drip marketing” for “window shoppers”
  • 3. your ‘ E-niverse’ : All the moving parts: SEO/PPC Website
  • 4. What's the value of Blogging?
      • A blog is like a F.A.Q., Articles, or Newsletter on your website
      • Showcases & brands your Expertise
      • Makes your website stand out with fresh content
      • Fresh content helps your S.E.O. "Google" results
      • Referral sources brag how current you are
      • Helps others link to you & your specific articles
      • Share on Linkedin, Twitter & Facebook
  • 5. Rules of the Road
    • Don’t sell, Do share (links, invitations, etc.)
    • Focus on what you know & you’re doing
    • Be a resource for new clients
    • Appreciate & thank others (by name)
    • Share your CPE & personal development
    • K.I.S.S. with multi-media
    • Integrate social media into your practice
  • 6. Help them talk about you!
    • Tell us about your latest or upcoming speaking engagement (or media reference).
    • Tell us about your target market and their need for your services.
    • What are the top two or three concerns of your clients?
    • Name three things your client should do or prepare before seeing you.
    • Are there a few tasks or a checklist most clients should do?
    • What are two or three misconceptions about your field or practice?
    • What should a new or prospective client ask you (or a peer professional)?
    • Can you explain a popular acronym, jargon, or credential in your field?
    • Are you doing anything with a charity or another organization?
    • Have you hired anyone new, or about to?
    • Can you applaud your partner, staff, client or colleague?
    • Any new regulation, ruling, legislation or obligation in your field?
    • Tell us about what you're reading, relevant to your market/profession.
    • Have you learned anything new at a conference?
    • Tell us about a recent report or survey (link to it).
    • Any important dates or new trends to address?
    • What makes you distinctive, different or better than your peers (or competitors)?
    • Tell us a client success story, others can learn from.
    • Can you share with us of when someone recommended you? A colleague, a client?
    • Any relevant examples or metaphors from pop culture (movies, sports, celebrities)?
  • 7. Driving traffic to your blog
    • Feedburner for E-mail, stats, link tracking
    • E-signature + Linkedin, Facebook, Twitter
    • Post at least twice a month
    • Google.com/Alerts  Comments, with e-signature
    • E-mail excerpts as e-newsletter
    • Title, blurb & link as Facebook & Linkedin tweets
  • 8. Project: Blog ↔ Newsletter ↔ Updates
    • Improve functionality of website to become more informative, interactive, and interconnected, e.g. a blog!
    • Free downloads
    • Youtube videos
    • Slideshare presentations
    • Google Places
    • Linkedin profile, company page, groups
    • Facebook corporate account, page
      • Daily links on Linkedin & Twitter
      • Weekly group posts on Linkedin
      • Bi-weekly blog articles
      • Monthly e-newsletter
  • 9. Let’s launch your blog…
    • Wordpress vs. Blogger
    • Set up:
      • LIKE A BOOK: Title, with table of contents (categories, tags, keywords)
      • Comments moderation
      • Footer: Disclaimers
      • Contact info, headshot, bio
      • Links to and from your blog
    • Feedburner