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  • 1. Prepared by :Vikram Passy 1
  • 2.  Pedal driven Human powered
  • 3.  1817 in Germany by Baron Von Drais. Name of 1st bicycle was Running machine.
  • 4. Bicycle was seen in India in the year 1890. Five persons in Punjab imported Bicycles. Allowed to use bicycleson ‘The Mall Shimla only for one hour in a day.
  • 5. INDIAN CYCLE INDUSTRY The Indian Bicycle Industry is having an annual turnover of over 1.2 million bicycles. Indian Bicycle Industry is second to that of china in international market . Major players are1. Hero Cycles Ltd2. Atlas Cycles Ltd3. TI Cycles4. Avon Cycles Ltd5. Others source::http://www.indianbicycleexporters.com/
  • 6. Models F1 Series Fast & Furious Range Ranger MTBs / ATBs RoadSters City Bikes Racers 9
  • 7. FOUNDER AND CHAIRMAN OF HERO HONDA Brijmohan Lall Munjal 10
  • 8. PRODUCT PRICE1. CYCLES COST PLUS PRICING2. RIMS3. PEDALS4. COLD ROLLED STRIPS5. E – BIKES PLACE PROMOTION DEALERS WALL PAINTINGS SUB - DEALERS TELEVISION DIRECT COMPANY PRINT MEDIAS
  • 9. Marketing ManufacturingHuman Resource Finance Dispatching
  • 10.  Mass production Maintenance Kaizen rules
  • 11. Reduction of Light Weight prices Free gifts Advertisement Designs.