Prepared by :Vikram Passy                1
   Pedal driven   Human powered
   1817 in Germany by Baron Von Drais.   Name of 1st bicycle was Running machine.
Bicycle was seen in India    in the year 1890. Five persons in Punjab   imported Bicycles. Allowed to use bicycleson ‘The ...
INDIAN CYCLE INDUSTRY    The Indian Bicycle Industry is having an annual turnover of     over 1.2 million bicycles.    I...
Models   F1 Series   Fast & Furious Range   Ranger MTBs / ATBs   RoadSters   City Bikes   Racers                    ...
FOUNDER AND CHAIRMAN OF HERO HONDA               Brijmohan   Lall                Munjal                                  ...
PRODUCT               PRICE1.   CYCLES               COST PLUS PRICING2.   RIMS3.   PEDALS4.   COLD ROLLED STRIPS5.   E – ...
Marketing ManufacturingHuman Resource    Finance  Dispatching
   Mass production   Maintenance   Kaizen rules
Reduction of                    Light Weight   prices Free gifts        Advertisement              Designs.
cycle industry
cycle industry
cycle industry
cycle industry
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cycle industry

  1. 1. Prepared by :Vikram Passy 1
  2. 2.  Pedal driven Human powered
  3. 3.  1817 in Germany by Baron Von Drais. Name of 1st bicycle was Running machine.
  4. 4. Bicycle was seen in India in the year 1890. Five persons in Punjab imported Bicycles. Allowed to use bicycleson ‘The Mall Shimla only for one hour in a day.
  5. 5. INDIAN CYCLE INDUSTRY The Indian Bicycle Industry is having an annual turnover of over 1.2 million bicycles. Indian Bicycle Industry is second to that of china in international market . Major players are1. Hero Cycles Ltd2. Atlas Cycles Ltd3. TI Cycles4. Avon Cycles Ltd5. Others source::http://www.indianbicycleexporters.com/
  6. 6. Models F1 Series Fast & Furious Range Ranger MTBs / ATBs RoadSters City Bikes Racers 9
  7. 7. FOUNDER AND CHAIRMAN OF HERO HONDA Brijmohan Lall Munjal 10
  8. 8. PRODUCT PRICE1. CYCLES COST PLUS PRICING2. RIMS3. PEDALS4. COLD ROLLED STRIPS5. E – BIKES PLACE PROMOTION DEALERS WALL PAINTINGS SUB - DEALERS TELEVISION DIRECT COMPANY PRINT MEDIAS
  9. 9. Marketing ManufacturingHuman Resource Finance Dispatching
  10. 10.  Mass production Maintenance Kaizen rules
  11. 11. Reduction of Light Weight prices Free gifts Advertisement Designs.
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