A study on consumer behavior HCL towards the uses of its products
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A study on consumer behavior HCL towards the uses of its products

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A study on consumer behavior HCL towards the uses of its products A study on consumer behavior HCL towards the uses of its products Presentation Transcript

  • Presented by : VIKRAM KUMAR PGDM 2012-14 Roll No.-PG-12-70050
  • (Towards The uses of HCL products) Project Title Industry Guide Mr. Manish Raj Regional Sales Manager HCL Infosystems Ltd. Faculty Guide Prof. Menka Sharma Faculty ACCMAN Institute of Management
  • Founder of HCL 1976 SHIV NADAR
  • HCL HCL INFOSYSTEMS HCL TECHNOLOGIES • Total Revenue: $ 6.3 billion • Total Employees: 92000 As on 24th May,2013 A SANAPSHOT
  • HCL Infosystems Ltd. • Industry: IT Services (Computer Hardware) • Key people: Harse Chitale (CEO) Ajai Chowhry (Non-executive Chairman) Services: IT and outsourcing services Revenue: $2.76 billion Employees: 7,597
  • Product of HCL Infosystems Ltd. • ME Laptops • Desktop • Beanstalk • Tablets • Computer accessories
  • • To study the Customer Satisfaction level towards the usage of HCL Products. • To know the current market share of HCL in IT products. • To know the brand value of HCL. • To identify the financing method used for the purchase of HCL Products. • To analyze the reason which influence the purchase of HCL products. Objective of the study:
  • Limitations of the study • The area for the survey was limited around PATNA (Main area) only. • The time allotted for the project was from May 02 – Jul 02, 2013. • Some customers were unwilling to provide information. • This study covers the sample size of 150 Customers for the above period.
  • Scope of the study: • As the data was collected from Patna city, the result cannot correlate to the entire city. • This project is to improve their efficiency in the field of marketing . • This project is helpful to know the information about customer’s expectations and their needs among the products. • The study covers 150 customers in around Patna city. • This type of study could be useful in marketing field.
  • Research Methodology: • Research design : Descriptive research • Type of data : Primary data • Research tool : Questionnaire • Sample size : 150 computer users • Sample unit : Computer user
  • 17% 48% 35% Responds according to the Product Satisfaction of HCL products. Unsatisfied Very Satisfied Satisfied Data Analysis and Interpretation: Interpretation: Out of 150 respondents Unsatisfied 25 (17%) Very Satisfied 72 (48%) and Satisfied 53 (35%)
  • Responds according to the Service Experience of HCL products. 30% 41% 21% 8% Very Satisfactory About Average Some what satisfactory Unsatisfied Interpretation: Out of 150 respondents about average satisfied 62 (41%) very Satisfactory 45 (30%) Some what satisfactory 31 (21%) Unsatisfied 12 (8%)
  • 9% 23% 52% 3% 13% Much better Somewhat Equivalent Equivalent Some what worse Don't know or never used Responds according to the Demo of HCL products Compared to the competitors.
  • The following table shows no. of responds according to competitors. Out of 150 respondents Factors No of Respondents Percentage Much Better 13 9% Some what Equivalent 35 23% Equivalent 78 52% Somewhat worse 5 3% Don’t know or never used 19 13%
  • Responds according to the Purchase Experience of HCL products. 30% 47% 9% 14% Overall quality Value Purchase Experience Usages Experience
  • RESULTS AND FINDINGS • While purchasing the machine majority of consumers are influenced by the price and quality • Some consumers are giving more importance to the brand image. • Many consumers are only almost satisfied with product and services but not fully satisfied. The reason is customer expects good and more services. • After sales service of the product is poor. • The customers need to be trained to manage the minor repairs of the Machine. • Most of the consumers are unaware of the other products of HCL.
  • Recommendation • In order to maintain top positions in the market the company should design flexible schemes like exchange components. • The power consumption of the equipment should be reduced. • The after sales service should be improved.