Harvest Selects Monthly Report mar - april 2013Presentation Transcript
Mar - AprilMonthly Report
6th Feb5th Mar6th Mar5th AprilNumber of Updates 24 24Average Per Post Reach 491 440Organic Reach % of total Reach 96% 81%Viral Reach % of total Reach 4% 19%Key Metrics - Facebook- Reach-Post LevelSummary: Viral Reach has improvedby as 15% as it was in Feb - Mar.
Key Metrics - Facebook- Reach –Page Level6th Feb5th Mar6th Mar5th AprilFans at the Start of Month 6,144 7,510Total New Fans Added 1,380 1,722Total Unlikes from the Page 84 154Reach Through Friends of Fans 21,94,628 22,23,027Organic Reach-fans Ratio 42% 26%Summary: We have Added 1,722 More the Fans on the Page this month. We have reached out to more people through friends of fans compared to the lastmonth.
Key Metrics- Facebook- Engagement6th Feb5th Mar6th Mar5th AprilEngagement1,681 1,056Number of Updates24 24Total Negative Feedback received on the posts9 11Photo Views1,270 707Click on Links16 3Likes on Updates323 289Comments45 26Shares27 31
Summary: The Timeline&Guess the Celebrity are the most viewed tabs in the month ofMar - April6th Feb5th Mar6th Mar5th AprilWelcome tab/ Cover Photo1 1Number of Reviews10 10Timeline 804 547Information 18 12Photos 41 24Guess the Celebrity 64 184Key Metrics- Facebook Tabs and Review Websites
Deliverables On Facebook
Facebook – Insights - Demographics
Age Wise Break Down of DemographicsTake- Away: Males and Females of the Age Group 18 + are primary Target Audience on Facebook. Fans of age group of 18-24 fans are male who like our page the most but Maximum reachare age group 25-34 male.so we have to write the content for the younger generation (18-24)to get Maximum Reach.Facebook- Insights- Demographics AnalysisAgeGroup 13-17 18-24 25-34 35-44 45-54 55-64 65+LikesFemales 0.3% 8.7% 2.4% 0.7% 0.3% - -Males 1.4% 67.6% 12.8% 3.4% 1.1% 0.4% 0.4%ReachFemales - 11.8% 2.1% 0.8% 0.7% - -Males - 44.3% 28.6% 7.9% 3.1% - -TalkingAboutFemales 0.7% 9.7% 11.9% 3% 6.7% 1.5%Males 0.7% 39.6% 17.9% 4.5% 3.7% - -
Facebook - Sources of LikesSummary: Contribution of Ads and Sponsored Stories , indicating that the page has achieved asignificant fans in the month of Mar - April.89%7%2%1% 000000Ads andSponsoredStoriesOn PageFacebookRecommendationsMobileMar - April87%5%4%3%1%1%0000Ads andSponsoredStoriesOn PageMobileFacebookRecommendationsTimelineOn HoverFeb - Mar
Facebook- Frequency of ReachSummary: The number of people who were reached 1 and 2 times were 75% and 15%. This shows that the updates reached out to people more often in Mar - April.75%15%5%2%1%1%0%0%Mar - April123456-OctNov-2021+73%16%5%2%1%2%0%1%Feb – Mar123456-OctNov-2021+
Category Analysis of UpdatesSummary: Calorie Alert&The Sexy Bread are the categories that performed well as compareto other Category
Category Analysis of Updates
Day Analysis of UpdatesSummary: Tuesday & Friday are the best day to for the Post to Reach Maximum Fans.
Day Analysis of Updates – Total ReachSummary: Friday is the best day to get maximum Engagement.