SEO V/S PAY PER CLICK (PROS.) SEO Pay Per Click1. It’s free and the payoffs are huge. 1. Having control of your traffic, testing keywords, testing landing pages,2. A much higher percentage of testing products, testing ads, testingpeople click on the organic search banners.results than the paid search results. 2. The testing opportunities are endless and instantaneous because you’re in3. Organic results give more charge of the search term and who you“authority” to a site than paid. want to click, how many clicks you want, etc. 3. You have control and aren’t at the mercy of Google, other than paying them to advertise, of course.
SEO V/S PAY PER CLICK (CONS.) SEO PPC1. It’s time consuming, there are no 1. Costlyguarantees, a site can loose page rank 2. Time consumingovernight for no apparent reason. 3. Needs to be monitored and be2. It’s never ending, the rules change managed regularly to be effective.regularly.
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