Smot- School of Business S
7&8, 2nd cross street,
(near taramani railway station)
SYED IMRAN AHMED
BHARATH ARUN GANATHE
• Nokia is the world leader in Mobile
• Nokia was established in 1865 as a pulp and Paper
mill in Finland.
• 1960-Expanded into Rubber and Cable Industries.
• In 1975-Nokia expanded into any areas of
Business-Computers, Consumer Electronics.
• In 1979-Devloped and Manufactured Mobile
• Today-Number One Mobile Phone Producer.
• Nokia entered the Indian Market in 1994.
PRODUCTS AND SERVICES
• MOBILE PHONES(wireless voice and data
devices for personal and business uses)
• MULTIMEDIA(set-top boxes,home satellite
systems,and mobile gaming devices)
• NETWORKS (wireless switching and transmission
equipments used in carrier networks)
• ENTERPRISE SOLUTIONS(wireless systems
• In some countries,they have Nokia mediamasters
and Digital Receivers.
• World’s first GSM call was made with the
Nokia Mobile Phone.
• Nokia 9500 Communicator was the world’s first
Wi-fi certified mobile devices.
• Nokia N95 is an example of how technology
leadership builds value.
• Nokia LPS-1,and LPS-3,loop sets is used as a
Nokia’s Technology Priority Areas
Supported by Five Technology Priority Areas
Device Technology Leadership
Leading Web Evolution
User Experience Leadership
Providing Innovative platform
NOKIA IN INDIA
• First ever GSM call in India was made on Nokia 2110.
• Nokia developed models suited for the Indian Conditions-
• Nokia's first ‘Made for India’ model, the 1100, was the largest
selling model in the Indian GSM handset market..
• The Growing of India led to setting up a Factory at
Sriperumbudur,in Tamil Nadu,the tenth Nokia facility
Globally,and Nokia’s second largest production site in Asia
,after the China Plant.
Reasons for Nokia’s Success
Focussed Marketing Exercise ,Nokia’s advertising
Strategies are often aimed at Low end Consumers.
Their Advertisements are dwelt with Human Angles.
Nokia’s use of technology is the key contributor to
the company’s overall success
Results in Revenue through Differentiation, cost
advantage and favourable supply Environment.
NOKIA SONY ERICSON SAMSUNG MOTOROLA LG OTHERS
Market Leader (71 % Market Share)
Product Range ( Basic, Multimedia phone)
Price Range ( From Rs.1200 to Rs.53100)
Research and Development ( nano technology)
Distribution Channel (79000 outlet)
Way to retain Competitive Advantage
Find a new market segment
Innovation ( Avoiding health dangers)
Threats and Solutions
Collaboration with more universities
Number of Cell phone users expected to
increase by 18.2 % in next year.(3 billion in 08)
Call rates are being decreased over years.
Highly skilled Engineers
SWOT MATRIX ANALYSIS
• • Bad service center
High market share-70%
• • Sound quality & camera
• Manufacturing plant options
• Market growth & share • May lose market share
• Market growth
• Innovation • Concentration on technology
• Future technology
• Market share &
• Expectations is more • Should improve the services to
• Changing technology
• Should concentrate on compete with competitors
• Increased competition
• Less CDMA mobiles (8)
The new ads of Nokia featuring Shahrukh has been generating a lot of media
attention even before it's release.
Nokia having close to 70 percent market share in the handset market it does make
sense. Overall though nokia has been a little late in jumping on to the band-wagon
of using celebrities with the rivals Motorola having used Abhisek Bachan and Sony
Ericsson Hrithik Roshan.
The earlier communication strategy used by Nokia through it's N Series ads
and now the use of SRK, the question is Nokia taking the easy way-out of coming
up with original ads, because the earlier ads of N-series were very well received and
with the use of celebrity maybe the originality of Nokia ads might be lost as it would
be one more Brand being promoted by SRK.
Nokia has launched the latest quot;iPhone killerquot; in India, its first
touchscreen mobile phone, the Nokia 5800
XpressMusic, which is expected to give Apple Inc.'s iconic
iPhone a run for its money.
Nokia 5800 XpressMusic. Nokia has launched the latest
quot;iPhone killerquot; in India, its first touchscreen mobile phone, the
Nokia 5800 XpressMusic, which is expected to give Apple
Inc.`s iconic iPhone a run for its money.
Unlike the iPhone which comes with a 2-megapixel
camera, Nokia 5800 is equipped with a 3.2-megapixel camera
with Carl Zeiss lens, LED flash and video capability.
Nokia reorganized itself at the global level in 2004. At this
point, a multimedia division was formed.
The division's Indian operations concentrated on promoting
the concept of high-end telephones in smaller towns while going
in for higher volumes in larger cities.
The marketing division of the company concentrated on
making distributors in small towns sell high-end products.
Though, the distributors were skeptical to start with, by the end
of 2004, the process was streamlined and the results started to
The Future Prospects
According to industry analysts, by 2010, the mobile phones
industry in India will be driven by voice, multimedia and
mobile services for organizations. The teledensity in India
was estimated to increase to 18.2% by March 2009, with
mobile subscription rising to 148.77 million by that time. In
many instances, the cell phone has become the only basic
telephone link of a household/enterprise in India, rather than
a landline phone. It was turning out to be more economical
and efficient than fixed line telephones. So, there was great
scope for further expansion with reduction in the cost of
THE FUTURE IS HERE
• MOBILES TO MUSIC PLAYERS
• FORWARD INTEGRATION
• ATTRACTIVE NAMING
• PRICE SUPPORT
• INCREASE IN PRODUCT LINE(Music
system, Gaming, etc)
• INCREASE IN PRODUCT LENGTH and