Jambool Social Collaboration on Facebook Facebook/Opensocial meetup Feb 13, 2008

Background Jambool enables social collaboration Example: Ski & Snowboard app on Facebook http://apps.facebook.com/skiwithme/ Founded by Amazon veterans Vikas Gupta Reza Hussein Jambool apps today serve a million page views to more than 300,000 users everyday Contact: vikas@jambool.com

Jambool enables social collaboration

Example: Ski & Snowboard app on Facebook

http://apps.facebook.com/skiwithme/

Founded by Amazon veterans

Vikas Gupta

Reza Hussein

Jambool apps today serve a million page views to more than 300,000 users everyday

Contact: vikas@jambool.com

History on Facebook Launched first app in Sep, 07 http://apps.facebook.com/sharedmemories/ 18K installs, very low usage Launched second app in Oct http://apps.facebook.com/balloonz/ 100K+ installs, low daily usage Third app in end Oct http://apps.facebook.com/ihugyou/ 2.5M+ installs, 125K+ daily users Most recent: Ski & Snowboard http://apps.facebook.com/skiwithme/ 25K users in 3 weeks Overall: 6M+ users. More than 1M page views a day.

Launched first app in Sep, 07

http://apps.facebook.com/sharedmemories/

18K installs, very low usage

Launched second app in Oct

http://apps.facebook.com/balloonz/

100K+ installs, low daily usage

Third app in end Oct

http://apps.facebook.com/ihugyou/

2.5M+ installs, 125K+ daily users

Most recent: Ski & Snowboard

http://apps.facebook.com/skiwithme/

25K users in 3 weeks

Overall: 6M+ users. More than 1M page views a day.

Ski & Snowboard Simple premise: Mark off ski resorts where you’ve been Collect badges of the ski resorts on your profile Map driven interface Social elements built in to drive virality Users choose avatars, invites unlock more avatars Users claim their levels, friends have to confirm Problem at launch: Missing or inaccurate data Geo code information missing for many Solution: Facebook community to the rescue!

Simple premise:

Mark off ski resorts where you’ve been

Collect badges of the ski resorts on your profile

Map driven interface

Social elements built in to drive virality

Users choose avatars, invites unlock more avatars

Users claim their levels, friends have to confirm

Problem at launch:

Missing or inaccurate data

Geo code information missing for many

Solution:

Facebook community to the rescue!

Improving the Ski Resort data At launch: 1100 resorts worldwide in database Only 20% had badges Only 40% correctly geo-coded In 3 weeks after launch 1300+ resorts worldwide in database 80% have badges and detailed information Nearly 100% geo coded How did we do it? Simple tools for users to edit

At launch:

1100 resorts worldwide in database

Only 20% had badges

Only 40% correctly geo-coded

In 3 weeks after launch

1300+ resorts worldwide in database

80% have badges and detailed information

Nearly 100% geo coded

How did we do it?

Simple tools for users to edit

Example: Fixing geocodes Search/browse on map, Fix in place

Search/browse on map, Fix in place

Drag on map to fix

Drop and Save

Ski & Snowboard users rock! Users have tools to fix inaccuracies Edit ski resort details Move the resort on the map to the right place Simple, easy tools Passionate community Result: In a short time, we could fix our data Users have better maps and resort information

Users have tools to fix inaccuracies

Edit ski resort details

Move the resort on the map to the right place

Simple, easy tools

Passionate community

Result:

In a short time, we could fix our data

Users have better maps and resort information