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Forecasting tribhuwan & ravindra mahiya
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Forecasting tribhuwan & ravindra mahiya

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Transcript

  • 1. Market ResearchQualitative technique ofForecasting Presented By Ravindra Mahiya Tribhuwan Singh Rathore
  • 2. Forecasting Techniques Qualitative Methods Quantitative Methods
  • 3. Qualitative vs. QuantitativeMethods Qualitative forecasting techniques are subjective, based on the opinion and judgment of consumers, experts; appropriate when past data is not available. It is usually applied to intermediate-long range decisions. Quantitative forecasting models are used to estimate future demands as a function of past data; appropriate when past data is available. It is usually applied to short-intermediate range decisions.
  • 4. Qualitative Methods Informed opinion and judgment Market research Delphi method Historical life-cycle Analogy. Sale person forecast
  • 5. Thank You