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Competitor analysis shubham

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  • 1. COMPETITOR ANALYSIS Presenter : Subham Mittal
  • 2. It is an assessment of the strengths and weaknesses of current andpotential competitors. This analysis provides both an offensive anddefensive strategic context to identify opportunities and threats. Profilingall of the relevant sources of competitor analysis into one framework in thesupport of efficient and effective strategyformulation, implementation, monitoring and adjustment.Competitor analysis is an essentialcomponent of corporate strategy.
  • 3. What is Competitive Intelligence?A systematic and ethical program for gathering information aboutcompetitors and general business trends to further your own company’sgoalsCompetitive intelligence is an ethical and legal business practice.The focus is on the external business environment.
  • 4. Five forces analysis