1. Two Wheeler Industry in India and Integrated Marketing Communication Presented By: Vikas Misar

4. AUTOMOBILE 2 WHEELER 3 WHEELER PASSENGER VEHICLE COMMERCIAL VEHICLE MOTORCYCLE SCOOTERS SCOOTERETTES MOPEDS I.C.V. M.C.V. H.C.V.

6. Fleet composition of all vehicles Three Wheelers 4% (2.37 million) Cars, Jeeps and Taxies 13% (7.69 million) Buses 1% (0.59 million) Goods Vehicles 5% (2.96 million) Others (Tractors, Trailors and miscellaneous) 6% (3.55 million) Two Wheelers 71% (42 million) Two wheelers Three wheelers Cars,Jeeps & Taxies Buses Goods Vehicles Others (Tractors, Trailors & miscellaneous)

9. Indian 2-Wheeler Market HONDA Motorcycle 50% 30% 13% 4% 1% 2% <1% - <1% - 15% 28% - 2% 46% 9% <1% - - - 82% - - - 8% 10% -

10. Market Share - Motorcycle

12. Hero Honda Motors Ltd is one of the leading companies in the two-wheeler industry. At present, it is the market leader in the motorcycle segment with around 40% of the market share. The company has emerged as one of the most successful players, much ahead of its competitors an account of its superior and reliable product quality complemented with excellent marketing techniques. The company has been consistently addressing the growing demand for motorcycles and has a cumulative customer base of over 5 million customers, which is expected to reach 6mn mark with the rural and semi-urban segment being the new class of consumers.

23. Some of the famous ads contd… Chatting merrily, three girls walk by a line of motorbikes. One's dupatta skims over the bikes and then gets stuck... ...making her turn in consternation. She pulls it away slowly to reveal... ... The logo, &quot;Pulsar“. ’ Definitely Male’

27. Advertising Strategy contd… ‘Meet Sachin Tendulkar’ Campaign: Lucky draw winners were invited to meet Sachin. Bikes autographed by Sachin were handed over to the winners and they got a chance to interact with the winners.

32. Thank you