Cars ppt.

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  • Bajaj will join hands with nissan and renault
  • Cars ppt.

    1. 1. Presentation of cars<br />By shikhankpunia &<br />shithilkumar…<br />
    2. 2. Cars below Rs.5 lacs<br />
    3. 3. Automobile Industry in India….<br /><ul><li>In India there 1 vehicle per 100 people and the figure is 82 for china. It is expected that the industry will achieve mass motorization by 2014.
    4. 4. India is 4th largest car market in Asia.</li></li></ul><li>Market share(2008-09)<br />
    5. 5. Positioning : On basis of Income<br />
    6. 6. About Maruti Suzuki<br /><ul><li>Subsidiary of Suzuki Motor Corporation of Japan
    7. 7. India's largest passenger car company
    8. 8. 25 Years of trust
    9. 9. It has a market share of 47.30% </li></li></ul><li>Product strategy of maruti<br /><ul><li>More fuel efficient cars
    10. 10. Eco friendly cars
    11. 11. More focus on A1 and A2 segments</li></li></ul><li>Product Strategy (Maruti)<br /><ul><li>A1
    12. 12. A2
    13. 13. 800,Cervo,Eeco,Alto
    14. 14. Zen Estilo , Wagon R , Ritz, Swift, A- Star</li></ul>Products<br />Product line<br />
    15. 15. Pricing Strategy (Maruti)<br /><ul><li>Price objective: Market share and Cost leadership
    16. 16. Price method : Markup pricing(Cost plus pricing)
    17. 17. Pricing strategy: Economical pricing</li></li></ul><li>Economy segment – Upto 3 lakhs (A1) Segment <br />Products:<br /><ul><li>Tata Nano
    18. 18. New Cheverolet Spark
    19. 19. Nissan ultra low car
    20. 20. Maruti Suzuki Cervo
    21. 21. Maruti Suzuki Eeco</li></li></ul><li>Target Customer of A1<br /><ul><li>Extremely price sensitive
    22. 22. Two wheeler users
    23. 23. Consumers who want a car
    24. 24. Value for money(durability at low cost)
    25. 25. First time buyers</li></li></ul><li>TATA NANO<br /><ul><li>First of it’s kind
    26. 26. Revolutionary design
    27. 27. Most economical car (1.25 to 1.80)
    28. 28. Compact size
    29. 29. Fuel efficiency-26km/ltr</li></li></ul><li>MARUTI SUZUKI CERVO<br /><ul><li>Engine -660cc
    30. 30. 60bhp
    31. 31. Estimated price – 1.5 lacs
    32. 32. Sleek design and exquisite features</li></li></ul><li>CHEVROLET SPARK 800<br /><ul><li>Smaller than sibling
    33. 33. Engine 800cc
    34. 34. Price tag – 3 lacs</li></li></ul><li>Nissan Ultra Low Car(ULC)<br /><ul><li>Stiff competition with Nano
    35. 35. Both petrol and diesel variants
    36. 36. Front engine unlike Nano
    37. 37. Estimated price range- 1.03 Lacs</li></li></ul><li>MARUTI EECO<br /><ul><li>Price-2.6 lacs to 2.8lacs (ex-showroom prices)
    38. 38. Multi purpose vehicle(MPU)
    39. 39. Available in both 5 seater and 7 seater
    40. 40. Will replace low selling versa
    41. 41. 1200cc engine
    42. 42. Sliding doors
    43. 43. Fuel efficiency is 15.1 km/ltr</li></li></ul><li>Price starting from 1 lac to 3 lacs (A1)<br />
    44. 44. A2 Segment<br />Mid - size segment – from 3 lakhs to 5 lakhs<br />Products:<br /><ul><li>Hyundai Santro ,i10
    45. 45. Chevrolet Spark , Uva
    46. 46. Tata Indica
    47. 47. Skoda Fabia</li></li></ul><li>I10<br />Target customer :<br /><ul><li>Middle to upper income professionals
    48. 48. College students </li></ul>Features :<br /><ul><li>True value for money
    49. 49. Comfortable ride
    50. 50. Style and speed </li></ul>Price:<br /><ul><li>3.31 lacs to 5.34 lacs</li></li></ul><li>Chevrolet Beat<br /><ul><li>Threat to Ritz and A star
    51. 51. Ex showroom price =Rs.3,34,990 to Rs. 4,56,447
    52. 52. 4 Variants
    53. 53. 1199cc engine (petrol engine)
    54. 54. Affordable small peppy car for </li></ul> Young India<br /><ul><li>Fantastic Interiors</li></li></ul><li>A STAR<br /><ul><li>Cute styling
    55. 55. Huge service network
    56. 56. Cramped interiors
    57. 57. Engine: 998cc petrol variant
    58. 58. Price: 3.8lacs to 4.52lacs
    59. 59. Value for money: No</li></li></ul><li>Volkswagen UP<br /><ul><li>Inspired by beetle
    60. 60. Engine in the rear like Nano
    61. 61. Space and comfort
    62. 62. Rear wheel drive configuration
    63. 63. Estimated price – 3.4 lacs</li></li></ul><li>Price A2 : 3.5 lacs(base models) <br />
    64. 64. A3 Segment<br />Segment – above 5 lakhs<br />Products:<br /><ul><li>Swift
    65. 65. Fiat Punto
    66. 66. Ritz
    67. 67. Volkswagen Polo</li></li></ul><li>Swift<br /><ul><li>Muscularity
    68. 68. A Maruti Suzuki brand
    69. 69. Awesum drive quality
    70. 70. Greater feeling of stability
    71. 71. Price – Rs.3.9 lacs to 6 lacs (ex-showroom price)
    72. 72. 1289cc petrol engine
    73. 73. Diesel engine also available</li></li></ul><li>Fiat Punto<br /><ul><li>Exceptional built quality
    74. 74. Superb handling
    75. 75. Expensive or lack of service
    76. 76. Outstanding quality of interiors</li></ul>Price:<br /><ul><li>4.19 lacs to 6.30 lacs</li></ul>(ex-showroom price)<br />
    77. 77. RITZ<br /><ul><li>Major threat to i10
    78. 78. The engine E10 compatibility</li></ul>PRICE<br /><ul><li>Rs.3.90 lacs to Rs.5.17 lacs</li></li></ul><li>Volkswagen Polo<br /><ul><li>Available with petrol and diesel engines
    79. 79. Expected price range starting from 4.5 lakhs
    80. 80. Power-1198cc
    81. 81. Variety of engines-
    82. 82. Trend line
    83. 83. Comfort line
    84. 84. Highline</li></li></ul><li>Price starting from 4.3 lacs<br />
    85. 85. conclusion<br />
    86. 86. THANK YOU!!<br />
    87. 87. Now A Qestion Minute<br />

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