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Cars ppt. Cars ppt. Presentation Transcript

  • Presentation of cars
    By shikhankpunia &
    shithilkumar…
  • Cars below Rs.5 lacs
  • Automobile Industry in India….
    • In India there 1 vehicle per 100 people and the figure is 82 for china. It is expected that the industry will achieve mass motorization by 2014.
    • India is 4th largest car market in Asia.
  • Market share(2008-09)
  • Positioning : On basis of Income
  • About Maruti Suzuki
    • Subsidiary of Suzuki Motor Corporation of Japan
    • India's largest passenger car company
    • 25 Years of trust
    • It has a market share of 47.30%
  • Product strategy of maruti
    • More fuel efficient cars
    • Eco friendly cars
    • More focus on A1 and A2 segments
  • Product Strategy (Maruti)
    • A1
    • A2
    • 800,Cervo,Eeco,Alto
    • Zen Estilo , Wagon R , Ritz, Swift, A- Star
    Products
    Product line
  • Pricing Strategy (Maruti)
    • Price objective: Market share and Cost leadership
    • Price method : Markup pricing(Cost plus pricing)
    • Pricing strategy: Economical pricing
  • Economy segment – Upto 3 lakhs (A1) Segment
    Products:
    • Tata Nano
    • New Cheverolet Spark
    • Nissan ultra low car
    • Maruti Suzuki Cervo
    • Maruti Suzuki Eeco
  • Target Customer of A1
    • Extremely price sensitive
    • Two wheeler users
    • Consumers who want a car
    • Value for money(durability at low cost)
    • First time buyers
  • TATA NANO
    • First of it’s kind
    • Revolutionary design
    • Most economical car (1.25 to 1.80)
    • Compact size
    • Fuel efficiency-26km/ltr
  • MARUTI SUZUKI CERVO
    • Engine -660cc
    • 60bhp
    • Estimated price – 1.5 lacs
    • Sleek design and exquisite features
  • CHEVROLET SPARK 800
    • Smaller than sibling
    • Engine 800cc
    • Price tag – 3 lacs
  • Nissan Ultra Low Car(ULC)
    • Stiff competition with Nano
    • Both petrol and diesel variants
    • Front engine unlike Nano
    • Estimated price range- 1.03 Lacs
  • MARUTI EECO
    • Price-2.6 lacs to 2.8lacs (ex-showroom prices)
    • Multi purpose vehicle(MPU)
    • Available in both 5 seater and 7 seater
    • Will replace low selling versa
    • 1200cc engine
    • Sliding doors
    • Fuel efficiency is 15.1 km/ltr
  • Price starting from 1 lac to 3 lacs (A1)
  • A2 Segment
    Mid - size segment – from 3 lakhs to 5 lakhs
    Products:
    • Hyundai Santro ,i10
    • Chevrolet Spark , Uva
    • Tata Indica
    • Skoda Fabia
  • I10
    Target customer :
    • Middle to upper income professionals
    • College students
    Features :
    • True value for money
    • Comfortable ride
    • Style and speed
    Price:
    • 3.31 lacs to 5.34 lacs
  • Chevrolet Beat
    • Threat to Ritz and A star
    • Ex showroom price =Rs.3,34,990 to Rs. 4,56,447
    • 4 Variants
    • 1199cc engine (petrol engine)
    • Affordable small peppy car for
    Young India
    • Fantastic Interiors
  • A STAR
    • Cute styling
    • Huge service network
    • Cramped interiors
    • Engine: 998cc petrol variant
    • Price: 3.8lacs to 4.52lacs
    • Value for money: No
  • Volkswagen UP
    • Inspired by beetle
    • Engine in the rear like Nano
    • Space and comfort
    • Rear wheel drive configuration
    • Estimated price – 3.4 lacs
  • Price A2 : 3.5 lacs(base models)
  • A3 Segment
    Segment – above 5 lakhs
    Products:
    • Swift
    • Fiat Punto
    • Ritz
    • Volkswagen Polo
  • Swift
    • Muscularity
    • A Maruti Suzuki brand
    • Awesum drive quality
    • Greater feeling of stability
    • Price – Rs.3.9 lacs to 6 lacs (ex-showroom price)
    • 1289cc petrol engine
    • Diesel engine also available
  • Fiat Punto
    • Exceptional built quality
    • Superb handling
    • Expensive or lack of service
    • Outstanding quality of interiors
    Price:
    • 4.19 lacs to 6.30 lacs
    (ex-showroom price)
  • RITZ
    • Major threat to i10
    • The engine E10 compatibility
    PRICE
    • Rs.3.90 lacs to Rs.5.17 lacs
  • Volkswagen Polo
    • Available with petrol and diesel engines
    • Expected price range starting from 4.5 lakhs
    • Power-1198cc
    • Variety of engines-
    • Trend line
    • Comfort line
    • Highline
  • Price starting from 4.3 lacs
  • conclusion
  • THANK YOU!!
  • Now A Qestion Minute