Name:- VIKAS KUMARRoll no :- 39Batch :- PGDM 2010 -12
Research Methodology       MARKET POTENTIAL OF            PEPSI
Objective of Study                    PRIMARY              To know the market potential                        of Pepsi To...
Techniques         Target Population          Sampling Method      Data Collection Method      Sources Of Data Collected
The aim of marketing is to know and understand the customer so well the               product or service fits him and sell...
Potential Market  Those in the total population who have interest in                  acquiring the product.  Potential me...
DIVISION OF POPULATION IN                          MARKET                                                  POTENTIALPOTENT...
Data Analysis                Overall DATA EVALUATED
Potential of Pepsi In Coca Cola exclusive Outlets             45                                         14               ...
Potential of Pepsi in Mixed Retail Outlets         55                                  11                                 ...
Potential of Pepsi in Non- Existent Retail Outlets             50                                         20              ...
Benefits Provided by Pepsi                       Schemes                        Tie- Ups                        Signage   ...
Reason to loose Potential in          Market      F            Service Problem      I      N          Product Distribution...
Recommendation         Pepsi energy drink for labors & manufacture Tetra pacs.         Cycle trolley to reach interior are...
Conclusion. . .                  A 100 day Sell.                  Win in the term of Customers              not in the ter...
References             www.pepsizone.com             www.pepsiindia.com               www.pepsico.com             www.Wiki...
PEPSI SIP
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PEPSI SIP

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PEPSI SIP

  1. 1. Name:- VIKAS KUMARRoll no :- 39Batch :- PGDM 2010 -12
  2. 2. Research Methodology MARKET POTENTIAL OF PEPSI
  3. 3. Objective of Study PRIMARY To know the market potential of Pepsi To examine the retail Which type ofdistribution incentive, Schemes both To know the Retailer and company SECONDRYExpectation of Retailers prefer To examine the level of The factors, whichservice influence the retailers to Brand image of Pepsi sell a particular brand ofamong Retailers. soft drink?
  4. 4. Techniques Target Population Sampling Method Data Collection Method Sources Of Data Collected
  5. 5. The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself In marketing, the term market refers to the group of consumers or organizations that is interested in the product, has the resources to purchase the product, and is permitted by law and other regulations to acquire the product.“You see things; and you say, Why? But I dream things that never were; and I say, Why not . . .”
  6. 6. Potential Market Those in the total population who have interest in acquiring the product. Potential means “Expected to achieve” The potential generallyrefers to the positives or profit to be gained and doesnt take intoaccount the potential of a market shrinking or failing.
  7. 7. DIVISION OF POPULATION IN MARKET POTENTIALPOTENTIAL MARKET MARKET TARGET MARKET PENETRATED MARKET to QUALIFIED AVAIL MARKET AVAILABLE MARKETPOTENTIAL POTENTIAL MARKET MARKET TOTAL POPULATION
  8. 8. Data Analysis Overall DATA EVALUATED
  9. 9. Potential of Pepsi In Coca Cola exclusive Outlets 45 14 20%Total coca Cola Exclusive Coke Outlets like to get % age of Outlets like to get Outlets converted to mixed outlets Converted
  10. 10. Potential of Pepsi in Mixed Retail Outlets 55 11 20%Total Mixed Outlets Mixed Outlets like to get % age of Outlets like to get converted to Pepsi Converted Exclusive Outlets
  11. 11. Potential of Pepsi in Non- Existent Retail Outlets 50 20 40%Total Non-Existent Retail Outlets Like to Sell Pepsi % age of outlets Like to get Outlets Products Converted
  12. 12. Benefits Provided by Pepsi Schemes Tie- Ups Signage Better Trade Margin
  13. 13. Reason to loose Potential in Market F Service Problem I N Product Distribution D I Demand N Relationship Management G S Space Constraint
  14. 14. Recommendation Pepsi energy drink for labors & manufacture Tetra pacs. Cycle trolley to reach interior areas. Stock keeping & order booking combined in distribution. Embossing on t-shirts to school and college students. Improvement in Taste. Sales personnel being judged for performance in achieving highest target as well as coverage of the area. Toll Free Number For Complaint Handling .
  15. 15. Conclusion. . . A 100 day Sell. Win in the term of Customers not in the term of revenue generation. Focus on OBJECTIVE MAINTAIN the BRAND IMAGE
  16. 16. References www.pepsizone.com www.pepsiindia.com www.pepsico.com www.Wikipedia.comMagazines(marketing management 4P’s) Marketing Management ;PHILIP KOTLER

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