Objective of Study PRIMARY To know the market potential of Pepsi To examine the retail Which type ofdistribution incentive, Schemes both To know the Retailer and company SECONDRYExpectation of Retailers prefer To examine the level of The factors, whichservice influence the retailers to Brand image of Pepsi sell a particular brand ofamong Retailers. soft drink?
Techniques Target Population Sampling Method Data Collection Method Sources Of Data Collected
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself In marketing, the term market refers to the group of consumers or organizations that is interested in the product, has the resources to purchase the product, and is permitted by law and other regulations to acquire the product.“You see things; and you say, Why? But I dream things that never were; and I say, Why not . . .”
Potential Market Those in the total population who have interest in acquiring the product. Potential means “Expected to achieve” The potential generallyrefers to the positives or profit to be gained and doesnt take intoaccount the potential of a market shrinking or failing.
DIVISION OF POPULATION IN MARKET POTENTIALPOTENTIAL MARKET MARKET TARGET MARKET PENETRATED MARKET to QUALIFIED AVAIL MARKET AVAILABLE MARKETPOTENTIAL POTENTIAL MARKET MARKET TOTAL POPULATION
Reason to loose Potential in Market F Service Problem I N Product Distribution D I Demand N Relationship Management G S Space Constraint
Recommendation Pepsi energy drink for labors & manufacture Tetra pacs. Cycle trolley to reach interior areas. Stock keeping & order booking combined in distribution. Embossing on t-shirts to school and college students. Improvement in Taste. Sales personnel being judged for performance in achieving highest target as well as coverage of the area. Toll Free Number For Complaint Handling .
Conclusion. . . A 100 day Sell. Win in the term of Customers not in the term of revenue generation. Focus on OBJECTIVE MAINTAIN the BRAND IMAGE