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Brand Managment
Brand Managment
Brand Managment
Brand Managment
Brand Managment
Brand Managment
Brand Managment
Brand Managment
Brand Managment
Brand Managment
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Brand Managment

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this will give you the clear picture of Brand & how brand is been managed by the markeers & also how brand is been diffrentiated with other barnds.

this will give you the clear picture of Brand & how brand is been managed by the markeers & also how brand is been diffrentiated with other barnds.

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  • 1. Managing Brandsin a changingWorld Marketing Strategy & Product Development
  • 2. www.rs4.caContents What is Brand How Marketer developed Scope of branding Conclusion Marketing Strategy & Product Development 2
  • 3. www.rs4.caWhat is Brand A brand is the identity of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan. Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase a products perceived value to the customer and thereby increase brand franchise and brand equity . Marketing Strategy & Product Development
  • 4. www.rs4.caBrand Mantras A brand mantra is an articulation of the “heart and soul” of the brand.  Brand mantras are short three to five word phrases that capture the irrefutable essence or spirit of the brand positioning and brand values. Nike  Authentic Athletic Performance Indica  More spacious car without extra cost Disney  Fun Family Entertainment Marketing Strategy & Product Development 4
  • 5. www.rs4.caScope of Branding Branding is an exciting realm with scope for different categories of branding. Firstly where you take a commodity and brand it. Second category of products is what can be called „quasi brands „. Third category is differentiated. Fourth is very unique products. Fifth category is services. Marketing Strategy & Product Development 5
  • 6. www.rs4.caEncouraging towards brands Nokia launched a participative campaign to encourage Kolkata knight Riders during IPL. Yahoo! Set up yodel studios in New York, London and Mumbai, and provided contestants with a range of musical tracks with tips on how to yodel Marketing Strategy & Product Development 6
  • 7. www.rs4.caHow Brands Work Brand personalities Branding Trust Brand image Brand relationships Brand equity Marketing Strategy & Product Development 7
  • 8. www.rs4.caConclusionIn conclusion, brand management has become much more challenging in this rapidly changing world. Companies that continue to manage their brands as they always have will fall significantly behind or face extinction.Those companies that stay relevant to customers, provide what they want, and engage them in ways that provide wonderful experiences will survive and succeed. Marketing Strategy & Product Development 8
  • 9. www.rs4.caSource of Information Marketing Strategy & Product Development 9
  • 10. www.rs4.caPresented by : - Vikas 39 Kumar Marketing Strategy & Product Development 10

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