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Introduction to Zoomtra.com
Flights I Hotels I Packages I Cars I Reviews, Ratings and UGC
Corner store/Small
Suppliers OTAs Consolidators
Travel Agents
Internet, Mobile SMS and WAP
“Zoomtra.com’s objective is to become the world’s largest localized
travel marketplace.”

Some Highlights
Localised Search – Zoomtra.com searches and displays real time
travel fares/deals from direct suppliers, consolidators, OTAs as
well as small and medium brick & mortar travel agents
Unbiased Reviews and Ratings – User generated reviews and
ratings for each travel product as well as seller is integrated into
search results to aid selection of the best deal
Ideal Marketplace for Travel sellers – Zoomtra.com propriety travel
promotion delivery platform ensures the highest level of filtration of
travel leads
Multiple Access Points for Consumers– Internet, WAP, SMS,&
Kiosks

India Dekha!
Demo
India Dekha! is an application that allows users to share their past travel
experiences and plan their future trips with their social network

Our Objectives
Build a large set of travel based user generated content.
Target the “right consumer” at the “right place” and “right
time”
Capitalize on the “free” branding opportunity on
Facebook.

Learning 1
Have a clear goal in mind – before its too late!

Learning 2
The Internet Short Attention Span just got Shorter!!
1) Make an application with instant gratification
2) Give extremely strong reasons for users to come back to your application

Learning 3
Dumb Users just got Dumber Make a Self Explanatory UI

Learning 4
Give a chance to users to “show off”

Lesson 5
Tap into the competitive spirit of friends – and silly works!

Achievements
Stats
• 150,000 users
• 500,000 reviews and ratings
• Over 250 Indian destinations covered
Uninhibited, unparalled “dil se” user generated content.
Creation of India’s Largest Travel Social Network using
Facebook & Orkut