PRESENTED BY: VIKAS GUPTA (07-I-756) HARSH SINGH NIRMAL (07-I-718) ADVANCE OPERATIONS STRATEGY ON INSTITUE OF MARKETING AND MANAGEMENT, NEW DELHI
What is semiconductor ? <ul><li>Semiconductor refers to a material that has conductivity between insulators and conductors. The term is commonly used for IC’s of various functions, manufactured by arranging resistive material onto a semiconductor substrate. </li></ul>
Introduction <ul><li>In November 2002, NEC Electronics Corporation separated from parent company NEC Corporation and established itself as an independent, dedicated semiconductor company. At NEC Electronics, we provide semiconductors used in a range of sectors,especially automotive and industrial, and consumer electronics, to customers worldwide </li></ul><ul><li>The focus of business on the three product areas of </li></ul><ul><li>SoC (system on chip), microcomputers, and discrete & IC in the sectors of automobiles, industrial devices and consumer devices. </li></ul><ul><li>An integrated policy of responsibility from development through production and support to earn customer trust. </li></ul><ul><li>Development and expansion of the product groups and areas to create new value and earn social trust. </li></ul>
Products Microcontrollers and Microprocessors Discrete Transistor Linear ICs Memory ASIC RF & Microwave Devices
Cost <ul><li>NEC Electronics provides inexpensive, easy-to-use and convenient tools for a comprehensive development environment. </li></ul><ul><li>NEC Electronics Introduces Cost-Effective EMMA SoCs with Built-In Support for Next-Generation H.264 Video Compression Standard </li></ul><ul><li>NEC Electronics' Low-Cost, Single-Chip MPEG Decoder Integrated Into DIRECTV's Entry-Level Set-Top Box Platform </li></ul><ul><li>NEC Electronics Expands Family of Low-Cost Development Tools for 8-bit Microcontrollers </li></ul>
Quality <ul><li>NEC Electronics embraces quality products, quality manufacturing, quality assurance, quality service and quality support. In its commitment to these expansive quality initiatives. </li></ul><ul><li>With such an intense focus on quality, NEC Electronics publicly prides itself on offering the highest-quality products possible. Our global product research and coordinated customer needs analyses ensure that NEC Electronics creates the right products with the right features to meet your needs, both today and tomorrow. Our products are manufactured in facilities that maintain ISO TS-16949-conformant quality management systems and have been proven in demanding automotive applications for over twenty years. </li></ul><ul><li>Additionally, their own internal "zero defects" initiative for integrated device manufacturing processes employs rapid analysis and feedback practices, continuous improvement efforts, engineering expertise and "human sensor" activities. As a result, production line defects continue to shrink. </li></ul><ul><li>NEC Electronics Launches Industry's First High-Quality, One Chip Video Decoder </li></ul>
Delivery Shifting to "All Flash", NEC Electronics decided to revise also its microcontroller delivery system, and changed all its operations, including development, production, sales, and distribution, toward flash microcontrollers . NEC Electronics America, Inc. announced that Honda North America Purchasing has honored the company with its Delivery Performance Award for excellent delivery service and quality of products. The award recognizes suppliers who complete 100 percent delivery of their products on time and whose products meet Honda’s quality standard. NEC has continued to provide Intel with flawless SRAM support for both new SCSP products and high volume ramps for Intel's products.
Flexibility Wide variety of options To complement its leading-edge CMOS process, NEC Electronics offers numerous on-chip options to meet the requirements of a wide variety of applications. These options range from embedded DRAM and non-volatile memory to passive elements and bipolar devices. Especially when it comes to high-capacity embedded DRAM, NEC Electronics is the undisputed industry leader. In 2006, it marked another world first by completing the development of an eDRAM process to complement its leading-edge 55 nm CMOS process. Development of an eDRAM process for the 40 nm node is already underway. NEC provides the products you need, when you need them through partnerships with leading industry vendors, they have increased device compatibility with major third-party software technologies. At the same time, they've continued to innovate their own software and hardware tool chains to increase functionality, improve ease of use and lower costs. NEC Electronics is ready with the right technology and devices to help make designs a reality. Simply, it understands design challenges and is prepared to support throughout design cycle and beyond.
Innovation <ul><li>NEC Electronics offers semiconductor solutions that have continued to grow in step with our customers' innovations. </li></ul><ul><li>8-bit microcontroller family for body control applications </li></ul><ul><li>New record breaking USB2.0 host controller </li></ul><ul><li>New high temperature optocoupler </li></ul><ul><li>New low voltage starter kit for motor control </li></ul><ul><li>ERTEC – integrated intelligent switching </li></ul>
Cycle time reduction <ul><li>NEC Electronics' restructured manufacturing organization consists of four key areas, production, production support, a new foundry area and process technology center </li></ul><ul><li>It is at the heart operation with concentration on System LSI critical to plant's infrastructure, support increasing business its U.S. customers. </li></ul><ul><li>NEC has launched first U.S. based effort </li></ul><ul><li>engineers who will be dispatched work directly through customers developed tailored solutions. </li></ul>
Organizational structure role of managers and employees
Product Improvement <ul><li>Random access time an order of magnitude shorter than competitor offerings </li></ul><ul><li>Fully CMOS-compatible process using a single fab and few extra masks to minimize cost </li></ul><ul><li>SRAM-like access for easy integration with existing intellectual property (IP) </li></ul><ul><li>SoC-friendly macros that simplify integration, with orientation in any direction and over-the-top routing </li></ul><ul><li>The latest 55 nm family which adds significant process enhancements to the improved materials that have proven so successful in our previous 90 nm family. </li></ul>
CSR tasks Category CSR tasks Mutual tasks Compliance,risk management, information security Customer focus Customer satisfaction improvement, quality improvement, product accident response Ethical business practices Fair trade relations with purchasing partners, security export control donations to political and other organizations, information disclosure and communication Community involvement Communication with local communities, community involvement activities Environmental protection Environmental management
Weaknesses <ul><li>1. Stagnant growth in Japanese market, and </li></ul><ul><li>too few customers in global markets </li></ul><ul><li>2. Lack of strong, competitive product lines </li></ul><ul><li>3. Lagged in development of leading edge process technologies; lacked focus on analog technologies </li></ul><ul><li>4. Low FAB utilization rates, resulting in high </li></ul><ul><li>production costs </li></ul>
<ul><li>Failures </li></ul><ul><li>NEC is deeply concerned with recent events, such as cooling tower failures, sticking turbine stop valves, and condenser in-leakage which appear to be both age-related and maintenance related failures. </li></ul><ul><li>NEC withdrew from China’s handset market in November 2006 as part of a global restructuring program following several years of heavy losses. </li></ul>
Recommendations <ul><li>1. Improve profits by increasing customer orders and sales </li></ul><ul><li>Increase global sales with stronger marketing and sales </li></ul><ul><li>2. Proactively utilize strategic alliances </li></ul><ul><li>Utilize strategic alliances flexibly to help save resources for growth </li></ul><ul><li>3. Develop product development and marketing strategies by platform </li></ul><ul><li>Improve product performance with platforms, increasing sales and shares </li></ul><ul><li>4. Implement measures to reduce costs, improving fixed and variable costs </li></ul><ul><li>Cut fixed costs and ramp up production capacity, improving variable costs </li></ul>