India online   digital trends 2013
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India online - Digital trends 2013.

India online - Digital trends 2013.
Insights into the new digital ecosystem and the key trends for 2013

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India online   digital trends 2013 India online digital trends 2013 Presentation Transcript

  • INDIA ONLINE 2013 DIGITAL TRENDS
  • THEMODERNDIGITALECOSYSTEM: 70% 53% bought product or service recommended via Twitter 48% Facebook is the most effective platform to get consumers talking about products of active online adult social networkers shop online of consumers use Twitter to recommend companies or products in their Tweets, WEB SOCIAL MOBILE SEARCH
  • INDIANSAREVERYSOCIAL 70% of all Indian netizens are on Facebook i.e approx 61.5 Mn. No 3 in the world. 15 Mn Indians are on Twitter. India has the 4th largest base of Twitteratis. 19 Mn Indians have a LinkedIn profile. That‟s the 2nd highest in the world. 35 Mn unique visits in a month with a reach of almost 55% of Indian online population 12.4 Mn unique visits in a month which is the 2nd largest base in the world.
  • How the Internet Affects New Product Purchase DecisionsDIGITALINFLUENCE Global Electronics-81% Appliences-77% Books-70% Music-69% Clothing-69% Cars-68% Food/Beverage s -62% Personal Hygiene – 62% Personal Health/OTC- 61% Hair Care-60% TOP 10 NEW PRODUCT CATEGORIES RANKED BY PERCENT OF CLAIMED INTERNET IMPORTANCE IN DECISION MAKING PROCESS
  • GOOGLE CONTINUES TO DOMINATE WITH A NEAR UNIVERSAL REACH OF 93% GOOGLE SEARCH CONTINUES LEADERSHIP
  • Of Indian mobile web user now see mobile as either their primary or exclusive means of going online 72 % Of Indian mobile web user are as comfortable with mobile advertising as the they are with TV or online advertising 73 % Of Indian mobile web user are on some kind of mobile device/tablet WHILE WATCHING TV 26 %
  • TRENDSINDIGITALMARKETING 2013
  • television computer phone tablet I Source: The Australian Online Consumer Report, Nielsen 2012 ATYPICALMODERNHOUSEHOLDTODAY
  • • Large trigger in facilitating discoverability • Fragmented search needs consolidation (eg Yellow pages, Askme, Review sites etc. • Visual Marketing will aid differentiation • Interesting story telling aided by audio visual tools • As e-commerce grows so will m-commerce • Interesting alliances inspired from consumer behavior and relevance will facilitate differentiation How consumers view it Find Choose Use Buy How Advertisers View it Attract Sell Retain Support
  • TREND1 SEARCHRULES… but there‟s a fragmented need to serve information
  • TREND2 MOBILEPROVIDESUNPARALLEDREACH&INTERACTIVITY While the 2012 Mary Meeker report suggests that Mobile Internet traffic has already crossed Desktop traffic, this includes traffic from data cards. This, however is a strong indicator that internet usage is moving to mobile devices, and actual Mobile internet traffic and will surpass Desktop traffic by early 2013 SENSE MOVEMENT TOUCH LOCATION AWARE CLICK TO CALL/ SMS/CALENDAR ON THE GO
  • TREND3 SOCIALISSHAPINGPURCHASEDECISION Consumers are increasingly relying on social media while shopping EXCHANGING SHARING In the last year he number of minutes spent on Facebook grew by 69% Among social network user 1 in 4 have “friended” or follow a company or brand 45% of twitter user share opinions about a product or brand more than once a day Find Choose Use Buy
  • tailing and how India‟s shoppers are now buying online THEADVENTOF‘ME’ • Shopper behaviour is being fundamentally changed by the increasing presence and proliferation of online retail. • Today, almost three in five (57%) online shoppers have begun comparing prices for household grocery items on their internet- enabled devices while 41 percent have purchased items online in the last month. “Deals, discounts, convenience and easy comparison make e-commerce a viable alternative for shoppers.”
  • M-COMMERCE CAGR 71.06% 2012-16 Smartphone owners are increasingly using their devices for shopping, from researching products and reviews, to comparing prices, finding retail locations, and redeeming coupons increasing collaboration between service providers and banks. Growth in mobile subscriptions is one of the key factors contributing to this market growth.
  • WE’LL ALSO SEE… VISUAL MARKETING WILL BE KEY CONTENT WILL CONTINUE TO BE KING Increased emphasis to ensure that our content is always engaging and interesting DISCOUNTS AND GIVEAWAYS will incentivize social sharing of branded content Pinterest and Instagram have shown how visual marketing is the new social media weapon And with Facebook‟s „share‟ functionality, visual marketing is important on this platform too ONLINE, DIGITAL AND SOCIAL MEDIA MARKETING will be key initiatives for companies in 2013
  • WILL REMAIN THE MAJORITY SPEND FOR MARKETING It has also become the largest debate forum – where every view imaginable is expressed without any fear ECOMMERCE AND SOCIAL MEDIA WILL GROW TOGETHER will incentivize social sharing of branded content Rather than displaying advertisements online (such as the typical banner ads), companies will sponsor content on websites CONSUMERS WILL MARKET TO OTHER CONSUMERS The traditional marketing concept of "push and pull" will lose effectiveness as a result of the power that consumers gain through the two-way dialog of social media WORLD’S BIGGEST NEWS SOURCE REPUTATION MANAGEMENT will grow as a crucial part of using social media platforms WE’LL ALSO SEE…
  • THANK YOU CREDENTIALS • VIKRAM GUPTA – DIGITAL MARKETING PROFESSIONAL – DIRECTOR NORTH @ IGNITEE DIGITAL SERVICES PVT LTD. VIKRAM@IGNITEE.COM | VIKRAM.KR.GUPTA@GMAIL.COM HTTP://IN.LINKEDIN.COM/IN/VIKRAMKRGUPTA/