THE RECEPTION OF BOLLYWOOD CINEMA AMONG INDIANS IN AUSTIN Bollywood, Diaspora and Social Media
Research plan <ul><li>Bollywood 101 </li></ul><ul><li>Its connections with Indian Diaspora </li></ul><ul><li>My research i...
Intro to Bollywood <ul><li>Hindi film industry is one of the most thriving, globally </li></ul><ul><li>‘ Bollywood’ is abl...
Indian diaspora <ul><li>For college-educated, English speaking audience , Western programming is a signifier of cultural c...
The Big Picture <ul><li>Why study this? </li></ul><ul><li>Do social media play an important role in the dissemination of B...
Theoretical frameworks <ul><li>Cultural proximity </li></ul><ul><li>Imagined communities </li></ul><ul><li>Global cultural...
Sample <ul><li>Indian students and professionals living in Austin </li></ul><ul><li>Many work in information technology an...
How often – <ul><li>did you watch Bollywood films in India? </li></ul><ul><li>do you watch a Bollywood film at the Tinselt...
Do you… <ul><li>miss India a lot more after 26/11? </li></ul><ul><li>prefer watching clips of Bollywood films on YouTube o...
<ul><li>QUESTIONS? </li></ul>
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Bollywood, Diaspora and Social Media

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The Reception of Bollywood Cinema among Indians in Austin

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Bollywood, Diaspora and Social Media

  1. 1. THE RECEPTION OF BOLLYWOOD CINEMA AMONG INDIANS IN AUSTIN Bollywood, Diaspora and Social Media
  2. 2. Research plan <ul><li>Bollywood 101 </li></ul><ul><li>Its connections with Indian Diaspora </li></ul><ul><li>My research interest </li></ul><ul><li>Theoretical framework & potential sample </li></ul><ul><li>Research questions </li></ul><ul><li>Q&A </li></ul>
  3. 3. Intro to Bollywood <ul><li>Hindi film industry is one of the most thriving, globally </li></ul><ul><li>‘ Bollywood’ is able to hold its own in India against Hollywood, partly because of cultural proximity </li></ul><ul><li>How do diasporic populations react to Bollywood? </li></ul>
  4. 4. Indian diaspora <ul><li>For college-educated, English speaking audience , Western programming is a signifier of cultural capital </li></ul><ul><li>At the same time, when members of this elite community live abroad they miss home </li></ul><ul><li>Bollywood becomes one way of articulating ‘Indianness’, irrespective of cultural background </li></ul>
  5. 5. The Big Picture <ul><li>Why study this? </li></ul><ul><li>Do social media play an important role in the dissemination of Bollywood content among Indians in Austin? </li></ul><ul><li>How do social media help shape nostalgia post-26/11? </li></ul><ul><li>How do imagined communities come together online? </li></ul>
  6. 6. Theoretical frameworks <ul><li>Cultural proximity </li></ul><ul><li>Imagined communities </li></ul><ul><li>Global cultural flows </li></ul>
  7. 7. Sample <ul><li>Indian students and professionals living in Austin </li></ul><ul><li>Many work in information technology and allied areas </li></ul><ul><li>Do they make heavy use of social media to get their Bollywood fix? </li></ul>
  8. 8. How often – <ul><li>did you watch Bollywood films in India? </li></ul><ul><li>do you watch a Bollywood film at the Tinseltown South theater? </li></ul><ul><li>do you use Netflix to watch Bollywood films? </li></ul><ul><li>do you post song videos and film clips on social media such as Facebook? </li></ul>
  9. 9. Do you… <ul><li>miss India a lot more after 26/11? </li></ul><ul><li>prefer watching clips of Bollywood films on YouTube or entire movies? </li></ul><ul><li>prefer stories engaging the diasporic experience? </li></ul><ul><li>access more Bollywood content post-26/11? </li></ul><ul><li>tend to watch Bollywood films alone… </li></ul><ul><li>or use it as an opportunity to bond with family and friends who speak your native tongue? </li></ul><ul><li>engage friends or strangers from different regions, or ethnicities, in an online discussion about Bollywood cinema? </li></ul>
  10. 10. <ul><li>QUESTIONS? </li></ul>
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