Applying marketing principles over the “ INTERNET ”
I marketing Or Internet marketing Or Web marketing Also called as
Overview Why e marketing is important? Search engines Search engine optimization How to advertise a site? Case study.
Why is it important?
24 hour marketing
Traceable & measurable
SEARCH ENGINES A Web search engine is a tool designed to search for information on the World Wide Web
What is Search engine optimization?
Helps in the Process of increasing the volume or quality of traffic to the website by search engines.
Some basic things to know before doing SEO.
Page rank An Algorithm that Google uses to assign numerical weight to any hyper linked document.
Web spider A computer program that crawls all website and indexes it which is later used by search engines
Conversion rate It is the percentage of visitors who take desired actions among the total number of visitors.
How to do SEO?
- A keyword is a term entered in the search engine to find relevant information. - Find out the best one as search begins with these keywords. What is a keyword?
Keyword entered here
Image & video optimization
Images & video may take a long time to download. In such cases optimization is done to change their quality for quick download. Example for image optimization tool: gifbot
The content of the website must be relevant to the keyword. A content is more important because it makes the reader to visit again and again. Content must be updated. Content optimization
Web directories are collections of web pages with similar subjects and similar content. Benefits: 1.Click through traffic 2.Indexing 3.Increasing your ranking
How to advertise my site?
Organic result Pay per click advertisement Social websites & Blogs
Organic result By doing SEO, Your site can get listed in the first ten sites in Google search result page.
Pay per click Ads Your site can get listed here if paid. These are called sponsored links
Social websites A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others.
Social websites for..................
Friends network and connections
Which brands in India have best use of blogs and social media ?
Sectors using Blogs and Social media IT Telecom Airlines Bollywood Movies Job Portals
Brands with the highest use of blog and Socialmedia
Sunsilk-Gang of girls
Tata tea-Jaago re
Blogs of microsoft, IBM,Hp,Nokia
- personal on line journal frequently updated - created by individuals or corporates. What is a Blog?
How Obama Is shaping out?
Obama understands that to reach and expand his base,he needs to be were his constituents are.
He is everywhere on Youtube, Facebook, Twitter....
On Twitter, Obama has sent out more than 269 tweets to 144,000 followers.
Obama on Myspace Linked in
Obama on Facebook Twitter
Thus, Emarketing plays a major and significant role in the success of an organization. Social Media and Blogs are equally important.