e marketing in brief
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covers the basics of e marketing for begginers

covers the basics of e marketing for begginers

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e marketing in brief Presentation Transcript

  • 1. E marketing
  • 2. Applying marketing principles over the “ INTERNET ”
  • 3. I marketing Or Internet marketing Or Web marketing Also called as
  • 4. Overview Why e marketing is important? Search engines Search engine optimization How to advertise a site? Case study.
  • 5. Why is it important?
  • 6. Global reach
  • 7. Increase visitors
  • 8. 24 hour marketing
  • 9. Lower cost
  • 10.  
  • 11. Traceable & measurable
  • 12. SEARCH ENGINES A Web search engine is a tool designed to search for information on the World Wide Web
  • 13. What is Search engine optimization?
  • 14. Helps in the Process of increasing the volume or quality of traffic to the website by search engines.
  • 15. Some basic things to know before doing SEO.
  • 16. Page rank An Algorithm that Google uses to assign numerical weight to any hyper linked document.
  • 17. Web spider A computer program that crawls all website and indexes it which is later used by search engines
  • 18. Conversion rate It is the percentage of visitors who take desired actions among the total number of visitors.
  • 19. How to do SEO?
  • 20. Keyword research
  • 21. - A keyword is a term entered in the search engine to find relevant information. - Find out the best one as search begins with these keywords. What is a keyword?
  • 22. Keyword entered here
  • 23. Image & video optimization
  • 24. Images & video may take a long time to download. In such cases optimization is done to change their quality for quick download. Example for image optimization tool: gifbot
  • 25. The content of the website must be relevant to the keyword. A content is more important because it makes the reader to visit again and again. Content must be updated. Content optimization
  • 26. Directory submission
  • 27. Web directories are collections of web pages with similar subjects and similar content. Benefits: 1.Click through traffic 2.Indexing 3.Increasing your ranking
  • 28. How to advertise my site?
  • 29. Organic result Pay per click advertisement Social websites & Blogs
  • 30. Organic result By doing SEO, Your site can get listed in the first ten sites in Google search result page.
  • 31. Pay per click Ads Your site can get listed here if paid. These are called sponsored links
  • 32. Social websites
  • 33. Social websites A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others.
  • 34. Social websites for..................
          • Friends network and connections
          • Messaging
          • Consumer reviews
          • Video sharing
          • Photo sharing
          • Music sharing
  • 35. Which brands in India have best use of blogs and social media ?
  • 36. Sectors using Blogs and Social media IT Telecom Airlines Bollywood Movies Job Portals
  • 37.
    • Brands with the highest use of blog and Socialmedia
          • Sunsilk-Gang of girls
          • Tata tea-Jaago re
          • MTV roadies
          • Fastrack
          • Pepsi(youngistan campaign)
          • Blogs of microsoft, IBM,Hp,Nokia
  • 38. Blogs
  • 39. - personal on line journal frequently updated - created by individuals or corporates. What is a Blog?
  • 40. www.sdp.sap.com/irj/sdn/weblog
  • 41. Case study
  • 42. How Obama Is shaping out?
      • Obama understands that to reach and expand his base,he needs to be were his constituents are.
      • He is everywhere on Youtube, Facebook, Twitter....
      • On Twitter, Obama has sent out more than 269 tweets to 144,000 followers.
  • 43. Obama on Myspace Linked in
  • 44. Obama on Facebook Twitter
  • 45. CONCLUSION
  • 46. Thus, Emarketing plays a major and significant role in the success of an organization. Social Media and Blogs are equally important.
  • 47. THANK YOU