Your SlideShare is downloading. ×
e marketing in brief
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

e marketing in brief


Published on

covers the basics of e marketing for begginers

covers the basics of e marketing for begginers

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. E marketing
  • 2. Applying marketing principles over the “ INTERNET ”
  • 3. I marketing Or Internet marketing Or Web marketing Also called as
  • 4. Overview Why e marketing is important? Search engines Search engine optimization How to advertise a site? Case study.
  • 5. Why is it important?
  • 6. Global reach
  • 7. Increase visitors
  • 8. 24 hour marketing
  • 9. Lower cost
  • 10.  
  • 11. Traceable & measurable
  • 12. SEARCH ENGINES A Web search engine is a tool designed to search for information on the World Wide Web
  • 13. What is Search engine optimization?
  • 14. Helps in the Process of increasing the volume or quality of traffic to the website by search engines.
  • 15. Some basic things to know before doing SEO.
  • 16. Page rank An Algorithm that Google uses to assign numerical weight to any hyper linked document.
  • 17. Web spider A computer program that crawls all website and indexes it which is later used by search engines
  • 18. Conversion rate It is the percentage of visitors who take desired actions among the total number of visitors.
  • 19. How to do SEO?
  • 20. Keyword research
  • 21. - A keyword is a term entered in the search engine to find relevant information. - Find out the best one as search begins with these keywords. What is a keyword?
  • 22. Keyword entered here
  • 23. Image & video optimization
  • 24. Images & video may take a long time to download. In such cases optimization is done to change their quality for quick download. Example for image optimization tool: gifbot
  • 25. The content of the website must be relevant to the keyword. A content is more important because it makes the reader to visit again and again. Content must be updated. Content optimization
  • 26. Directory submission
  • 27. Web directories are collections of web pages with similar subjects and similar content. Benefits: 1.Click through traffic 2.Indexing 3.Increasing your ranking
  • 28. How to advertise my site?
  • 29. Organic result Pay per click advertisement Social websites & Blogs
  • 30. Organic result By doing SEO, Your site can get listed in the first ten sites in Google search result page.
  • 31. Pay per click Ads Your site can get listed here if paid. These are called sponsored links
  • 32. Social websites
  • 33. Social websites A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others.
  • 34. Social websites for..................
          • Friends network and connections
          • Messaging
          • Consumer reviews
          • Video sharing
          • Photo sharing
          • Music sharing
  • 35. Which brands in India have best use of blogs and social media ?
  • 36. Sectors using Blogs and Social media IT Telecom Airlines Bollywood Movies Job Portals
  • 37.
    • Brands with the highest use of blog and Socialmedia
          • Sunsilk-Gang of girls
          • Tata tea-Jaago re
          • MTV roadies
          • Fastrack
          • Pepsi(youngistan campaign)
          • Blogs of microsoft, IBM,Hp,Nokia
  • 38. Blogs
  • 39. - personal on line journal frequently updated - created by individuals or corporates. What is a Blog?
  • 40.
  • 41. Case study
  • 42. How Obama Is shaping out?
      • Obama understands that to reach and expand his base,he needs to be were his constituents are.
      • He is everywhere on Youtube, Facebook, Twitter....
      • On Twitter, Obama has sent out more than 269 tweets to 144,000 followers.
  • 43. Obama on Myspace Linked in
  • 44. Obama on Facebook Twitter
  • 46. Thus, Emarketing plays a major and significant role in the success of an organization. Social Media and Blogs are equally important.
  • 47. THANK YOU