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Augmented Reality

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A crisp presentation on Augmented Reality technology being used extensively in marketing for a no. of brands

A crisp presentation on Augmented Reality technology being used extensively in marketing for a no. of brands

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Transcript

  • 1. Augmented Reality…
    • Vijayant Dhaka
  • What is it ? ? ?
    Augmented reality (AR) is a term for a live direct
    or indirect view of a physical real-world environment
    whose elements are merged with (or augmented
    by) virtual computer-generated imagery - creating
    a mixed reality.
  • 2. A. R. Technology
    With the help of AR technology the information about the surrounding real world of the user becomes interactive and digitally usable
    Artificial information about the environment can be stored and retrieved as an information layer on top of the real world view
  • 3. Augmented Reality :
    • combines real and virtual
    • 4. is interactive in real time
    • 5. is registered in 3D
  • Applications…
    • Advertising
    • 6. Navigation Devices
    • 7. Military and Emergency services
    • 8. Architecture
    • 9. Entertainment
    • 10. Education
  • 11. Thank You..
  • 12. http://www.youtube.com/watch?v=00FGtH5nkxM
    http://www.bannerblog.com.au/news/2009/06/35_awesome_augmented_reality_examples.php
    http://www.youtube.com/watch?v=5VT3Pgd7vpY&feature=related
    http://www.toyota.co.uk/cgi-bin/toyota/bv/generic_editorial.jsp?navRoot=toyota_1024_root&nodiv=TRUE&fullwidth=TRUE&forceText=TRUE&edname=iQ_reality&id=iQ_reality&catname=/toyota_1024_root/main_nav/pageTopNav/Zone+iQ&zone=Zone+iQ&menuid=316070&sr=Mall
    http://www.youtube.com/watch?v=AENJxqR0g48&feature=related
    http://www.youtube.com/watch?v=cNu4CluFOcw&feature=related
    http://mashable.com/2009/12/05/augmented-reality-iphone/

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