Survey of Foreign Tourists’ Expenses on HandicraftsSurvey of Foreign Tourists’ Expenses on              Handicrafts       ...
Survey of Foreign Tourists’ Expenses on Handicrafts                                        CONTENTSAcknowledgement        ...
Survey of Foreign Tourists’ Expenses on Handicrafts                                      ACKNOWLEDGEMENTThe National Produ...
Survey of Foreign Tourists’ Expenses on Handicrafts                                              K. P. Sunny              ...
Survey of Foreign Tourists’ Expenses on HandicraftsAbout 47% of the total respondents were interviewed at the departure lo...
Survey of Foreign Tourists’ Expenses on Handicrafts        handicrafts, contributing 18% of the total expenses. Tourists f...
Survey of Foreign Tourists’ Expenses on Handicrafts                                                   List of Tables      ...
Survey of Foreign Tourists’ Expenses on Handicrafts                                                 List of Figures       ...
Survey of Foreign Tourists’ Expenses on Handicrafts                                             CHAPTER I                 ...
Survey of Foreign Tourists’ Expenses on HandicraftsIn this background the Department of Tourism, Government of India, had ...
Survey of Foreign Tourists’ Expenses on HandicraftsThe foreign tourists visiting India were interviewed from three places ...
Survey of Foreign Tourists’ Expenses on Handicraftsthe cases, first it was ascertained whether the tourist’s purchase of h...
Survey of Foreign Tourists’ Expenses on Handicrafts          Figure 1: Distribution of Survey Respondents based on        ...
Survey of Foreign Tourists’ Expenses on Handicrafts                    Figure 2: Distribution of Respondents              ...
Survey of Foreign Tourists’ Expenses on HandicraftsThere have been some minor variations in the number of tourists respond...
Survey of Foreign Tourists’ Expenses on HandicraftsSecondly and perhaps most importantly was the delay in the procurement ...
Survey of Foreign Tourists’ Expenses on Handicrafts                                              CHAPTER II               ...
Survey of Foreign Tourists’ Expenses on Handicrafts                Table 2.2: Distribution of Respondents According to Pro...
Survey of Foreign Tourists’ Expenses on Handicraftshighest number (43%) was from the ‘more than average’ category. More th...
Survey of Foreign Tourists’ Expenses on HandicraftsTable 2.4 : Distribution of Respondents According to Days of Stay in In...
Survey of Foreign Tourists’ Expenses on Handicrafts     Table 2.5 : Distribution of Respondents According to Country of Or...
Survey of Foreign Tourists’ Expenses on Handicrafts                           Figure 4: Distribution of Respondents based ...
Survey of Foreign Tourists’ Expenses on Handicrafts                                            CHAPTER III                ...
Survey of Foreign Tourists’ Expenses on Handicrafts        The highest number of days is spent by respondent tourists belo...
Survey of Foreign Tourists’ Expenses on Handicrafts3.6). Collectively 12250 respondent tourists had spent a total of Rs. 1...
Survey of Foreign Tourists’ Expenses on Handicrafts          Business tourists spend the highest on handicrafts (Rs.17392)...
Survey of Foreign Tourists’ Expenses on Handicrafts                         Figure 5: Distribution of Respondents based on...
Survey of Foreign Tourists’ Expenses on Handicrafts                             In terms of profession too, the tourists’ ...
Survey of Foreign Tourists’ Expenses on Handicrafts                                    Figure 7: Per Capita Daily Expendit...
Survey of Foreign Tourists’ Expenses on Handicrafts                            Figure 8: Per Capita Daily Expenditure     ...
Survey of Foreign Tourists’ Expenses on Handicrafts3.6     Nationality wise ExpenditureThe survey data on expenses on hand...
Survey of Foreign Tourists’ Expenses on HandicraftsIn terms of per capita expenditure, however, the highest spenders on ha...
Survey of Foreign Tourists’ Expenses on HandicraftsSterling in almost all products. A significant number of tourists are a...
Survey of Foreign Tourists’ Expenses on Handicrafts              Table 3.2 : Distribution of Tourists (%) acc. to Number o...
Survey of Foreign Tourists’ Expenses on Handicrafts               Table 3.3: Distribution of Tourists (%) acc. to Number o...
Survey of Foreign Tourists’ Expenses on Handicrafts               Table 3.4: Distribution of Tourists (%) acc. to Number o...
Survey of Foreign Tourists’ Expenses on Handicrafts                Table 3.5: Distribution of Tourists (%) acc. to Number ...
Survey of Foreign Tourists’ Expenses on Handicrafts        Table 3.6: Total Expenditure on Handicrafts by Respondents     ...
Survey of Foreign Tourists’ Expenses on Handicrafts         Table 3.7: Item wise Expenditure on Handicrafts by Respondents...
Survey of Foreign Tourists’ Expenses on Handicrafts Table 3.8: Distribution of Respondents (%) acc. to Total Expenditure a...
Survey of Foreign Tourists’ Expenses on Handicrafts               Table 3.9: Distribution of Respondents (%) acc. to Total...
Survey of Foreign Tourists’ Expenses on Handicrafts                 Table 3.10: Distribution of Respondents (%) acc. to To...
Survey of Foreign Tourists’ Expenses on Handicrafts               Table 3.11: Distribution of Respondents (%) acc. to Tota...
Survey of Foreign Tourists’ Expenses on Handicrafts                 Table 3.12: Distribution of Respondents (%) acc. to To...
Survey of Foreign Tourists’ Expenses on Handicrafts          Table 3.13: Distribution of Respondents acc. to Per Capita Ex...
Survey of Foreign Tourists’ Expenses on Handicrafts              Table 3.14: Distribution of Respondents acc. To Per Capit...
Survey of Foreign Tourists’ Expenses on Handicrafts           Table 3.15: Distribution of Respondents (%) acc. to Per Capi...
Survey of Foreign Tourists’ Expenses on Handicrafts           Table 3.16: Distribution of Respondents (%) acc. to Per Capi...
Survey of Foreign Tourists’ Expenses on Handicrafts        Table 3.17: Distribution of Respondents (%) acc. to Per Capita ...
Survey of Foreign Tourists’ Expenses on Handicrafts       Table 3.18: Distribution of Respondents (%) acc. to Per Capita D...
Survey of Foreign Tourists’ Expenses on Handicrafts           Table 3.19: Distribution of Respondents (%) acc. to Per Capi...
Survey of Foreign Tourists’ Expenses on Handicrafts        Table 3.20: Total Expenditure on Handicrafts acc. to Nationalit...
04 fte handicrafts
04 fte handicrafts
04 fte handicrafts
04 fte handicrafts
04 fte handicrafts
04 fte handicrafts
04 fte handicrafts
04 fte handicrafts
04 fte handicrafts
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04 fte handicrafts

  1. 1. Survey of Foreign Tourists’ Expenses on HandicraftsSurvey of Foreign Tourists’ Expenses on Handicrafts Ministry of Touriism & Cullture Ministry of Tour sm & Cu ture Government of Indiia Government of Ind a October 2002 Economiic Serviices Group Econom c Serv ces Group National Productiiviity Counciill National Product v ty Counc Lodhii Road,, New Dellhii - 110003 Lodh Road New De h - 110003National Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 1Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  2. 2. Survey of Foreign Tourists’ Expenses on Handicrafts CONTENTSAcknowledgement iiStudy Team iiiExecutive Summary iv - vList of Tables vi List of Figures vii Page NoChapter I About the Survey 1Chapter II Profile of Foreign 9 TouristsChapter III Expenditure Pattern 15 of Foreign TouristsChapter IV Macro Economic 48 ImplicationsAnnexure 53National Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 2Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  3. 3. Survey of Foreign Tourists’ Expenses on Handicrafts ACKNOWLEDGEMENTThe National Productivity Council (NPC) is grateful to the Department of Tourism,Ministry of Tourism and Culture, Government of India for entrusting NPC with theresponsibility to carry out the Survey on Foreign Tourists’ Expenses on Handicrafts.We are thankful to Shri Amitabh Kant, Joint Secretary, Shri J. Dash, Joint DG (MR)and Shri D. D. Mathur , Dy. Director (MR) of Ministry of Tourism & Culture for theircontinuous encouragement during the conduct of the survey. We are also thankful tothe officials of Airports Authority of India and Bureau of Civil Aviation Security forgranting permission to carry out the survey inside the international airports at NewDelhi, Mumbai, Chennai, Kolkata, Bangalore and Hyderabad.We also record our thanks to the Central Cottage Industries Emporium as well asemporia run by various state governments in the six cities mentioned above for theirkind co-operation in the smooth conduct of the survey. A large number of star hotelshad helped us by allowing the survey team to contact foreign guests (tourists) at theexit lobbies. We are thankful to the managements of all these hotels.Lastly, a number of colleagues from NPC’s regional offices in New Delhi, Mumbai,Chennai, Kolkata, Bangalore and Hyderabad were involved in this task and withoutwhose co-operation the survey could have not been completed within the short timeat the team’s disposal. We are thankful to them.New Delhi Dr. N. K. Nair19th Dec., 2002 Group Head (Economic Services) STUDY TEAM Core Members N. K. Nair Group Head (Economic Services)National Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 3Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  4. 4. Survey of Foreign Tourists’ Expenses on Handicrafts K. P. Sunny Dy. Director (Economic Services) Utpal Chattopadhyay Dy. Director (Economic Services) Rajesh Sund Asst. Director (Economic Services) D. J. Rao Asst. Director (Economic Services) Survey TeamNew Delhi Mumbai Kolkata K. P. S. Tomer, Dy. Director O. P. Joshi, Director S. Pal, Director Rajesh Bajaj, Dy. Director M. Ashok, Dy. Director P. Chakraborty, Dy. Director S. K. Dwivedi, Asst. Director B. Badole, Asst. Director S. Mallick, Dy. Director D. Bandyopadhyay, Asst. Gautam Roy, Dy. Director Director M. Natarajan, Asst. Director Chennai Bangalore S. Dey, Asst. Director S. Sivakumar, Dy. Director V. Rajesh Dy. Director R. Rajhamany, Trg. Officer A.Muguntharagan, Asst. Director Hyderabad G. Hema, Dy. Director Executive Summary The Ministry of Tourism & Culture, Government of India assigned National Productivity Council (NPC) to carry out a Survey of Foreign Tourists’ Expenses on Handicrafts in India. The main objective of the survey was to find out how much the visiting foreign tourists spend on handicrafts (total & item-wise) while they stayed in India. The ultimate aim of this task was to construct the Craft/ Tourism Index (defined as per tourist per day expenditure on handicrafts) for India as suggested by the UNESCO. The field level survey was launched by NPC during Sept. – Oct., 2002 in six major cities of India viz. New Delhi, Mumbai, Chennai, Kolkata, Bangalore and Hyderabad. These cities act as the major arrival and exit points for an overwhelming majority of the foreign tourists visiting India. The foreign tourists leaving India through these six cities were approached with a structured questionnaire to gather information on their spending on handicraft items. National Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 4 Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  5. 5. Survey of Foreign Tourists’ Expenses on HandicraftsAbout 47% of the total respondents were interviewed at the departure lounges ofinternational airports and another 28% from the star hotels. The remaining (25%) touristswere contacted at the handicraft emporia/shops. Only those tourists who had completedtheir purchases from India were interviewed. The purchases on behalf of the companies thetourist(s) work are not considered in the survey. A total of 12,250 foreign tourists from the sixcities were interviewed.Following are the major findings of the Survey: Respondent tourists from about 100 nations had visited India during the Survey. Among the tourists contacted during the survey, 58% are males and 42% females. About 70% of the respondents are in the age group 25-44 years. A large number of respondents (36%) are in business and more than one fourth (27%) are in service, while 10% are students. Income wise, 43% of the respondents belonged to ‘more than average’ category and another 32% were ‘average’. Only 3% of the respondent tourists had ‘very high’ income level and 2% belonged to the ‘below average’ category. As observed in the survey, the highest inflow of tourists was from USA (11%), followed by UK (10%), France (7%), Japan (7%), Germany (6%) and Australia (5%). The average duration of stay by a respondent foreign tourist is 20 days. The student tourists and tourists below 25 years of age had spent the highest number of days. Tourists with very high income stayed for the shortest duration. According to survey findings, on an average a foreign tourist spends about Rs. 12,187 on handicrafts. The female tourists spent more than their male counterparts. Income level of the respondent tourists has a direct relationship with expenditure. Profession wise business persons are spending more on handicrafts than the others. Silk is the most bought (value) item among the handicrafts, as 23% of the total expenditure was on this product alone. Other handicraft items of high values bought by respondent tourists include metal & jewellery, cotton & wool textiles and leather products. In terms of per capita daily expenditure the expenses on handicrafts had shown an increasing trend among tourists aged between 25 and 54 years and it declined there after. The UNESCO’s Craft/ Tourism Index is found to be Rs. 609 ( about US $ 13). Majority of the purchases were made using Indian Rupee. A sizeable number had used US Dollar and credit cards to finance handicraft purchases. The usage of Euro outnumbered Pound Sterling. Americans as a group spent the highest amount onNational Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 5Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  6. 6. Survey of Foreign Tourists’ Expenses on Handicrafts handicrafts, contributing 18% of the total expenses. Tourists from UK, France, Australia, Germany, Canada etc. had also spent significant amounts on handicrafts in India. These are also among the major export destinations for Indian handicrafts. Total expenditure on handicrafts by all the foreign tourists has been estimated at Rs. 29,851.54 million in 2001, which constitutes about 18% of the total value of production of handicraft items in India in 2001-02. This also forms approximately 44% of the total handicrafts exports (excluding hand knotted carpets) from India during the year 2001-02. The amount spent on handicrafts by foreign tourists can be considered as deemed export of handicrafts.National Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 6Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  7. 7. Survey of Foreign Tourists’ Expenses on Handicrafts List of Tables Pag Table No. Title e No. Table 1.1 City and location wise Distribution of Survey Tourists 4 Table 2.1 Age & Sex Profile of Foreign Tourists contacted during the Survey 9 Table 2.2 Distribution of Respondents acc. to Profession 10 Table 2.3 Distribution of Respondents acc. to Income 11 Table 2.4 Distribution of Respondents acc. to Days of Stay in India 12 Table 2.5 Distribution of Respondents acc. to Country of Origin 13 Table 3.1 Distribution of tourists (%) acc. to number of days stayed and age 25 Table 3.2 Distribution of tourists (%) acc. to number of days stayed and sex 26 Table 3.3 Distribution of tourists (%) acc. to number of days stayed and profession 27 Table 3.4 Distribution of tourists (%) acc. to number of days stayed and income 28 Table 3.5 Distribution of tourists (%) acc. to number of days stayed and city of exit 29 Table 3.6 Total expenditure on handicrafts by Respondents 30Table 3.7 Item wise total expenditure on handicrafts by Respondents 31Table 3.8 Distribution of Respondents (%) acc. to total expenditure and age 32Table 3.9 Distribution of Respondents (%) acc. to total expenditure and sex 33Table 3.10 Distribution of Respondents (%) acc. to total expenditure and profession 34Table 3.11 Distribution of Respondents (%) acc. to total expenditure and income 35Table 3.12 Distribution of Respondents (%) acc. to total expenditure and city of exit 36Table 3.13 Distribution of Respondents acc. to per capita exp. & no. of days stayed 37Table 3.14 Distribution of Respondents acc. to per capita daily exp. on handicrafts 38Table 3.15 Distribution of Respondents (%) acc. to per capita daily expenditure and age 39Table 3.16 Distribution of Respondents (%) acc. to per capita daily expenditure and sex 40Table 3.17 Distribution of Respondents (%) acc. to per capita daily expenditure & 41 profession pprofessionprofessionTable 3.18 Distribution of Respondents (%) acc. to per capita daily expenditure and 42 incomeTable 3.19 Distribution of Respondents (%) acc. to per capita daily exp. & city of exit 43Table 3.20 Total expenditure on handicrafts acc. to nationality of respondents 44Table 3.21 Top ten spending nations on Indian handicrafts 45Table 3.22 Country wise product wise expenditure on handicrafts by respondents 46Table 3.23 Currencies used by respondents for purchase of handicraft products 47Table 4.1 Movement of WPI: Oct. 2001 to Oct. 2002 49Table 4.2 Estimate of total expenditure on handicrafts by foreign tourists 50Table 4.3 Turnover of Indian handicrafts industry 51Table 4.4 Exports of handicrafts from India: 1992-93 to 2001-02 (Rs. Crores) 52National Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 7Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  8. 8. Survey of Foreign Tourists’ Expenses on Handicrafts List of Figures Pag Figure No. Title e No. Figure 1 Distribution survey respondents based on place of Interview 5 Figure 2 Distribution respondents based on City 6 Figure 3 Distribution of tourists based on Profession 10 Figure 4 Distribution of tourists based on Country of Origin (top ten countries) 14 Figure 5 Distribution of respondents based on per capita Expenditure class 19 Figure 6 Per Capita Daily Expenditure and Age 20 Figure 7 Per Capita Daily Expenditure and Profession 21 Figure 8 Per Capita Daily Expenditure and Family Income 22National Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 8Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  9. 9. Survey of Foreign Tourists’ Expenses on Handicrafts CHAPTER I ABOUT THE SURVEY1. BackgroundIndia draws more than 2.5 million foreign tourists annually. The primary factor thatmotivates majority of the foreign tourists to visit India is the country’s bountifulnature, snow-covered mountains in the Himalayas, colorful deserts in Rajasthan,beautiful beaches in Goa, Kerala and Orissa and tropical lush green forests spreadfar and wide in most parts of the country. Beside the nature, the country’s richcultural heritage has been a tremendous attraction to a large number of foreignvisitors. The diversity in climate, religion, language and traditions has always been amatter of curiosity for the people of other countries. So are India’s exquisitehandloom and handicraft products, which are admired by the foreign tourists.Purchase of Indian handicrafts is therefore a common practice generally noticedamong the visiting foreigners.The handicrafts industry in India occupies an important place in the nationaleconomic scene. Firstly, the sector provides direct and indirect employment to alarge number of persons like the artisans and also those who are engaged in thesupply of inputs and in trading. According to an estimate, handicrafts industrycurrently employs more than 76 lakh persons in India. Besides high employmentpotential, the significant contributions of the sector are felt in terms of high valueaddition from a relatively low capital investment and a steady source of foreignexchange earnings. Available data from Export Promotion Council for Handicraftsshow, in 2001-02, total exports of handicrafts (excluding handknotted carpets) fromIndia stood at Rs.6769.50 crores. The economic importance of handicrafts sector isalso evident from the huge size of this industry. Turnover of the handicrafts industry,as estimated by Development Commissioner for Handicrafts, is in the range of Rs.16,320 crores in 2001-02.National Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 9Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  10. 10. Survey of Foreign Tourists’ Expenses on HandicraftsIn this background the Department of Tourism, Government of India, had assignedNational Productivity Council (NPC) to carry out a survey of foreign tourists in orderto find how much the tourists spend on handicrafts during their stay in India. Theultimate outcome of the survey is to facilitate construction of the Craft/ Tourism Indexfor India as has been suggested by the UNESCO. The Index would find theexpenses on crafts per tourist per day (in US $) of the foreign visitors to India. Thepresent report from NPC is the result of the above mentioned survey of foreigntourists.2. Objectives of the Study To identify the handicraft products/ items purchased by foreign tourists To find out the total expenditure incurred by foreign tourists on handicraft products during their stay in India To find the currencies used for the purchase of such items To find country of origin, age & sex profile, occupation and family income of the foreign tourists To construct the UNESCO Crafts/ Tourism Index for India3. MethodologyThe survey used the same definition of foreign tourists followed by the Departmentof Tourism, Govt. of India while compiling tourist statistics. According to thisdefinition a foreign tourist is a person visiting India on a foreign passport, staying atleast 24 hours in the country for the purpose of (i) leisure (recreation, holiday, health,study, religion and sport); (ii) business, family, mission and meeting. Transitpassengers not staying at least a day in India were not covered by the survey.Similarly, minor children accompanying the adult family members (foreign tourists)were not considered for the survey. NRIs were also excluded from the scope of thesurveyNational Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 10Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  11. 11. Survey of Foreign Tourists’ Expenses on HandicraftsThe foreign tourists visiting India were interviewed from three places viz. (i)international airports, (ii) hotels and (iii) shopping complexes, particularly thehandicrafts emporia and similar establishments selling handicraft items. Asmentioned at the outset, India receives about 2.5 million foreign tourists every year.Keeping in view the time and cost constraints of the survey, it was decided thatabout 0.5% of the total foreign tourists coming to India annually i.e. approximately12,000 tourists would be interviewed. A large number of foreign tourists wereapproached randomly from the above three places for data collection through astructured questionnaire. The questionnaire sought information mainly on tourists’purchase of handicraft items (quantity & value) during their stay in India apart fromsome personal data on tourists like the country of origin, age, sex, income etc. Thebusiness purchases, defined as purchases on behalf of companies they representwere excluded. A copy of the questionnaire used for canvassing during the fieldsurvey is appended in Annexure. It is important to note that the purchases of itemsby the tourists were not necessarily from the city in which they were contacted. Thisis especially the case in regard to those who were contacted at the internationalairports. The items might include those which were bought during their travelanywhere in the country including the major handicrafts centers.3.1 Field SurveyDuring the field survey about 12,250 foreign tourists were interviewed by the NPCsurvey team, against the target of 12,000. The survey was conducted during Sept.11 – Oct. 25, 2002, simultaneously in six major cities of India namely New Delhi,Mumbai, Chennai, Kolkata, Bangalore and Hyderabad. About 47% of the totalcontacts were made in the international airports of the six cities mentioned above,while the remaining interviews were held in the hotels (28%) and shops/ emporia(25%) (Fig.1). In the airports the tourists were interviewed at the departure loungesand in hotels the contacts were at check-out points. In the handicraft emporia andother shops selling handicraft products only those foreign tourists were interviewedwhose departure from India was scheduled within the next twenty-four hours. In allNational Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 11Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  12. 12. Survey of Foreign Tourists’ Expenses on Handicraftsthe cases, first it was ascertained whether the tourist’s purchase of handicrafts wascomplete and data were gathered only from those who had completed purchasefrom India. The distribution of respondents across the cities (Fig. 2) and the place ofcontact are given in Table 1.1. Table1.1: City & Location wise Distribution of Survey Respondents Airports Hotels Shops/Emporia Total City Achieve- Achieve- Achieve- Achieve- Target Target Target Target ment ment ment mentNew Delhi 2400 2399 1200 1709 1200 1250 4800 5358Mumbai 1800 1826 900 883 900 903 3600 3612Chennai 960 962 480 427 480 407 1920 1796Kolkata 420 185 210 200 210 220 840 605Bangalore 240 267 120 124 120 128 480 519Hyderabad 180 158 90 102 90 100 360 360Total 6000 5797 3000 3445 3000 3008 12000 12250National Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 12Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  13. 13. Survey of Foreign Tourists’ Expenses on Handicrafts Figure 1: Distribution of Survey Respondents based on Place of Interview Market 25% Airports 47% Hotels 28%National Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 13Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  14. 14. Survey of Foreign Tourists’ Expenses on Handicrafts Figure 2: Distribution of Respondents based on City Bangalore Hyderabad 4% 3% Kolkata New Delhi 5% 44%Chennai 15% Mumbai 29% National Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 14 Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  15. 15. Survey of Foreign Tourists’ Expenses on HandicraftsThere have been some minor variations in the number of tourists responding to thesurvey among the cities as well as across places of contact when compared to thetargets set. While in Delhi, Mumbai and Bangalore the total number of respondentsexceeded the targets, in two of the remaining cities, viz. Chennai and Kolkata theachievement fell short of their respective targets. In Hyderabad, however, the surveyteam could achieve the targets. Similarly, the number of contacts inside airports fellmarginally below its target, which was fixed at 50% of the total. That the inflow offoreign tourists during the period of survey was found to be less than expected insome of the cities was the main reason for not mustering the required number inthese places.3.2 Data AnalysisData collected through the structured questionnaire were scrutinized thoroughlybefore being entered into computer systems. Such data were once again checked todetect possible entry errors. Finally, corrected data were analyzed by computersusing Microsoft Excel and SPSS packages.4. LimitationsProgress of the survey was affected adversely by a number of factors, most of whichare beyond the control of the survey team. Firstly, the survey was conducted duringmiddle of Sept. and October, which is generally considered to be a lean season inIndia for foreign tourists. The inflow of foreign tourists was further low on account ofthe anticipated disturbances during the anniversary of the Eleventh Sept. incident inNew York. The disturbance in Karnataka as a sequel to abduction of a politicalleader by the notorious sandal wood smuggler and subsequently the Cauverydisputes affected tourist inflow to Bangalore unfavorably. As a result, contacts withadequate number of tourists in Southern locations where, interviews were held, wereunfavorably affected leading to delays in the completion of the survey.National Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 15Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  16. 16. Survey of Foreign Tourists’ Expenses on HandicraftsSecondly and perhaps most importantly was the delay in the procurement of entrypasses for airports. As per plan, 50% of the total contacts were scheduled to bemade in the departure lounges of international airports. The international airportsbeing high security zones, issue of entry passes involved procedures and scrutiny bythe Airports Authority of India. Therefore, the survey team had to wait for some timeafter completing its job in the shops and hotels. The permission to carry out thesurvey inside airports was granted only for one week, which was short consideringthe large number of tourists to be interviewed, particularly in places like Delhi andMumbai.Finally, the availability of foreign tourists for interview was constrained by the time attheir disposal, compatibility of language and also willingness to co-operate by thetourists. All tourists contacted by the team did not agree for the interview for a varietyof reasons. Some of the tourists contacted during the survey though provided totalexpenses on handicrafts, could not recollect its item wise break -ups. All these madethe task of the investigation difficult and also delayed the completion of survey by afew days.National Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 16Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  17. 17. Survey of Foreign Tourists’ Expenses on Handicrafts CHAPTER II PROFILE OF FOREIGN TOURISTSAs mentioned in the earlier chapter the Survey had covered a total of 12250 foreigntourists from six cities. Among these, 7145 (58%) were males and the remaining5105 (42%) were females. The age distribution of the respondent tourists displays askewed pattern with more than 70% of them falling in the range of 25-44 years ofage. Table 2.1 shows the age and sex distribution of the foreign tourists contactedduring the survey.Table 2.1 : Age & Sex Profile of Foreign Tourists Contacted during the Survey No. of respondents Total Age (Years) Male Female No. Percent Less than 25 535 602 1137 9.28 25-34 2090 2025 4115 33.59 35-44 2997 1724 4721 38.54 45-54 1192 530 1722 14.06 55-64 268 164 432 3.53 65 & above 63 60 123 1.00 Total 7145 5105 12250 100.00The visiting tourists were asked about their professions. It was found that a largenumber of respondents (36%) are business men/women. While 27% of them are inservice, more than 10% are found to be students. The break up of professions of theforeign tourists interviewed during survey is given in table 2.2 (Fig. 3).National Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 17Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  18. 18. Survey of Foreign Tourists’ Expenses on Handicrafts Table 2.2: Distribution of Respondents According to Profession. No. of Percentage of Profession Respondents Respondents Service 3361 27.44 Business 4456 36.38 Industry 850 6.94 Agriculture 150 1.22 Students 1247 10.18 Others 2186 17.84 Total 12250 100.00 Figure 3: Distribution of Respondents based on Profession 18% 28% Service Business 10% Industry 1% Agriculture 7% Students Others 36%The respondent foreign tourists were also arranged according to their income levels.Income, being a highly personal and hence very sensitive information, the touristswere asked to categorize themselves in to Below Average, Average, More thanAverage, High and Very High. Since no uniform norm can be applied to all thecountries having widely varying per capita GDP, the information on income wascollected according to the respondent’s own judgment with respect to his/her owncountry’s situation. It was observed that among the foreign tourists interviewed, theNational Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 18Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  19. 19. Survey of Foreign Tourists’ Expenses on Handicraftshighest number (43%) was from the ‘more than average’ category. More than 3960(about 32%) respondent tourists reported that they had only ‘average’ income.About 20% of the them were from the ‘high’ income category. Only 2% of therespondents had ‘below average’ income and about 3% belonged to the ‘very high’income category (Table 2.3). Table 2.3 : Distribution of Respondents According to Income No. of Percent of Income Group Respondents Respondents Below Average 271 2.21 Average 3962 32.34 More than Average 5240 42.78 High 2458 20.07 Very High 319 2.60 Total 12250 100.00It was found that about 33% of the foreign tourists responding to the survey hadspent a week or less in India and another 27% had stayed for periods rangingbetween 8 days and two weeks. About 28% of the visiting foreigners had spentbetween 15 days and one month. Only 10% of the respondents had stayed beyondone month and up to 90 days, while about 2% had spent above 90 days. Detailedinformation on the number of days spent by foreign tourists is presented in table 2.4.National Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 19Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  20. 20. Survey of Foreign Tourists’ Expenses on HandicraftsTable 2.4 : Distribution of Respondents According to Days of Stay in India Days No. of Percent of Stayed (No.) Respondents Respondents 1-2 439 3.58 3-7 3638 29.70 8-14 3279 26.77 15-20 2017 16.46 21-30 1469 11.99 31-45 692 5.65 46-90 496 4.05 91-180 137 1.12 181 & above 83 0.68 Total 12250 100.00The respondent tourists were asked about his/her country of origin. It was observedduring the survey that India respondent tourists came from a large number ofcountries spread almost in all the continents. During the 45 days of survey it wasfound that foreigners from more than 100 countries had visited India. The maximuminflow of tourists, as observed in the survey, was from USA (10.87%), followed byUK (9.98%), France (7.40%), Japan (6.91%), Germany (6.00%) and Australia(5.03%). The names of the countries and the number of foreigners coming fromthose countries are given in Table 2.5 (Fig. 4).National Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 20Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  21. 21. Survey of Foreign Tourists’ Expenses on Handicrafts Table 2.5 : Distribution of Respondents According to Country of Origin Foreign Foreign Tourists Country Country Tourists No. % age No. % age USA 1331 10.87 Nepal 127 1.04 UK 1223 9.98 New Zealand 120 0.98 France 907 7.40 Denmark 120 0.98 Japan 846 6.91 Belgium 117 0.96 Germany 735 6.00 Nigeria 103 0.84 Australia 616 5.03 Kenya 99 0.81 Sri Lanka 568 4.64 Ireland 98 0.80 Italy 454 3.71 Sweden 98 0.80 Singapore 381 3.11 Taiwan 88 0.72 Korea 347 2.83 Bangladesh 80 0.65 Spain 265 2.16 Poland 76 0.62 Canada 257 2.10 Finland 73 0.60 Malaysia 250 2.04 Norway 72 0.59 Netherlands 243 1.98 Brazil 61 0.50 China 242 1.98 Philippines 58 0.47 Russia 228 1.86 Hong Kong 54 0.44 Switzerland 208 1.70 Saudi Arabia 50 0.41 South Africa 185 1.51 Mexico 49 0.40 Thailand 176 1.44 Mauritius 48 0.39 UAE 175 1.43 Iran 47 0.38 Israel 142 1.16 Austria 45 0.37 Indonesia 129 1.05 Others 659 5.38 Total 12250 100.00National Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 21Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  22. 22. Survey of Foreign Tourists’ Expenses on Handicrafts Figure 4: Distribution of Respondents based on Country of Origin (Top Ten Countries) Korea 347 Singapore 381 Italy 454 Sri Lanka 568 Country of Origin Australia 616 Germany 735 Japan 846 France 907 UK 1223 USA 1331 0 200 400 600 800 1000 1200 1400 Number of TouristsNational Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 22Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  23. 23. Survey of Foreign Tourists’ Expenses on Handicrafts CHAPTER III EXPENDITURE PATTERN OF FOREIGN TOURISTSDuring the survey the concentration was on to collect information regardingspending on handicraft items by the visiting foreign tourists during their stay in India.The information sought from the foreign tourists included number of items bought,amount spent on a variety of handcraft products etc. For smooth data collection andanalysis handicraft items were grouped into 12 major heads viz. textiles, clay,bamboo/rattan, wood, metal & jewelry, natural fiber, leather, paper & paper products,glass, local raw materials, mixture of raw materials and others. The textilescomprised silk, cotton, wool and others. As mentioned earlier, the company orbusiness purchases of the foreign tourists were not considered for data collectionand analysis.In this chapter the expenditure by foreign tourists on handicrafts would be examinedwith respect to a number of determinants such as the age, sex, profession, income,city of exit and duration of stay. The total as well as per capita daily expenditureincurred by the tourists on handicrafts are worked out separately and arrangedaccording to the determinants mentioned above so as to examine their influence, ifany, on the expenditure patterns. The duration of stay by the tourists is alsoexamined with respect to age, sex, profession, income and city of exit.3.1 Period of Stay in IndiaThe information on number of days stayed by the tourists according to their age,sex, profession, income etc. are presented in tables 3.1-3.5. The following may beobserved: On an average a respondent tourist had spent about 20 days in India.National Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 23Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  24. 24. Survey of Foreign Tourists’ Expenses on Handicrafts The highest number of days is spent by respondent tourists below 25 years of age, while for those belonging to 35-44 years category the duration of stay in India is the lowest (17 days). Tourists in the age group 55-64 years stayed for about 25 days. The duration of stay in India was marginally higher for female tourists (20.33 days) compared to their male counterparts (19.92 days). The student tourists spend more days (34) than the others. The agriculturists and industrialists had stayed in India for longer duration compared to businessmen and from service sectors. The income level of the respondent tourists and their stay duration are seen to have inverse relationship. Tourists having ‘below average’ income had on an average spent the highest number of days (33), while the tourists from ‘very high’ income category stayed for lower number of days (17). Most of the ‘below average’ category of respondents are the students. Since India’s is one of the lowest cost of living by world standards, even the ‘below average’ income tourist (according to the income standards in his country) will be able to afford a comfortable stay in the country.3.2 Total Expenditure by TouristsTotal expenditure on handicrafts varied widely across the categories of tourists.While 426 (3.48%) tourists did not buy any handicraft item, about 811 (6.63%) hadspent over Rs. 25,000 on various handcraft items during their stay in India. Themodal expenditure class is found to be Rs. 2,001 -5,000. About one fifth of the totaltourists interviewed during the survey had incurred total expenditure exclusively onhandicraft items beyond Rs. 5,000 and up to Rs. 10,000. A small percentage(1.44%) of the tourists had bought handicrafts worth Rs. one lakh or more (TableNational Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 24Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  25. 25. Survey of Foreign Tourists’ Expenses on Handicrafts3.6). Collectively 12250 respondent tourists had spent a total of Rs. 149.30 millionon handicrafts during their stay in India. The per capita expenditure is found to beRs. 12,187.3.3 Item-wise ExpenditureItem wise spending also displays large variance. Among the 12 groups ofhandicrafts listed earlier, the highest spending was on silk products (23.13%),followed by metal & jewelry (19.97%), cotton textiles (15.75%), wool textiles (6.19%)and leather products ( 5.75%). There was low spending on items like natural fiber(0.43%), glass (0.60%), bamboo products (0.64%) and mixture of items (0.89%).The detailed data on handicraft items and the amount spent on those items byforeign tourists are given in Table 3.7. The data presented in this table do not relateto all the tourists interviewed during the survey, since about 1000 respondents couldnot provide item wise break-up of their expenditure even though they could give thetotal expenses on handicrafts.3.4 Average Expenditure Per TouristTables 3.8 – 3.13 present per capita expenditure incurred by foreign touristsarranged according to the age, sex, profession, income, number of days stayed andcity of exit. The following may be noted: Per capita expenditure per respondent tourist is the highest in the age group 45-54 years (Rs.16333), followed by the age group 35-44 years (Rs.12686) and 25-34 years (Rs.11655). Per capita expenditure was the lowest in the age group 65 and above. Female tourists spend (Rs.12897) more than their male counterparts (Rs.11680).National Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 25Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  26. 26. Survey of Foreign Tourists’ Expenses on Handicrafts Business tourists spend the highest on handicrafts (Rs.17392) among all categories of respondents. Industrial categories of tourists spend much less (Rs.11703), followed by agricultural tourists (Rs.9978) and tourists from service category (Rs.9902). As expected student tourists incur an expenditure only of Rs. 4893 on handicrafts in per capita terms. Per capita expenditure is directly related to income categories. While those in the ‘below average’ income bracket incurred an expenditure of Rs.6472, ‘high’ and ‘very high’ categories reported high levels of expenditure on handicrafts, between Rs. 18242 and Rs.33171. Per capita expenditure was found to be the highest among those who stayed beyond two weeks but up to three weeks (Rs.18755).3.5 Per Capita Per Day ExpenditureAs per the survey data, respondent tourists’ stay in India varied from one day tomore than six months. The purchases of handicraft items also varied widely, rangingfrom zero to more than one lakh rupees. Table 3.14 presents per capita per dayexpenditure by respondent tourists. It can be seen that 3673 tourists (30%) hadspent between Rs. 250 and Rs. 750 per day on handicraft products (Fig. 5). About20% of them had spent above Rs. 100 and up to Rs. 250 and almost an equalnumber (18%) spent between Rs. 750 and Rs. 2000 per day. More than 3% of thetourists had incurred expenditure on handicrafts exceeding Rs. 5000 per day.UNESCO’s Craft/ Tourism Index defined as expenses on handicrafts per foreigntourist per day is found to be Rs. 609 (approx. US $ 13 1).1 Exchange Rate 1US$ = Rs. 48.30 as on Oct. 2002National Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 26Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  27. 27. Survey of Foreign Tourists’ Expenses on Handicrafts Figure 5: Distribution of Respondents based on Per capita Expenditure Class Number of Tourists 4000 3000 2000 1000 0 d. 0 0 0 00 00 00 > 50 00 25 75 en & -1 20 1- 50 -5 1- 1- 1 Sp .1 1- -1 0. .1 0. 0. 50 0. .1 00 00 10 25 o 75 00 N 15 20 50 Expenditure ClassIt would be worth to see whether the daily expenditure on handicrafts had variedacross age, sex, profession, income level of the respondent tourists. The informationon daily expenditure with respect to the above determinants is listed in tables 3.15 -3.19 (also Figs. 6-8). The main findings, which are in conformity with the trendobserved in case of total expenditures, are as follows: In all age categories the maximum number of respondent tourists belonged to the daily expenditure class ranging between Rs. 250 and Rs. 750 per day, except in the case of “less than 25” and “65 & above” slabs where people are seen spending over Rs. 100 and up to Rs. 250 per day. Daily expenditure had shown an increasing trend for tourists having age between 25 and 54 years, after which it started declining. Like total expenditure, the daily expenditure also increased with rise in the income of the tourists.National Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 27Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  28. 28. Survey of Foreign Tourists’ Expenses on Handicrafts In terms of profession too, the tourists’ daily expenses on handicrafts repeated the same trend as that of the total expenditure. Businessmen spent the most, while students spent the least. Service professionals and industrialists had spent almost same amount and it was higher than the amount spent by agriculturists and others. Figure 6: Per Capita daily Expenditure and Age 900 800 700 Daily Expenditure (Rs) 600 500 400 300 200 100 0 >25 25-34 35-44 45-54 55-64 65 & > Age groupNational Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 28Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  29. 29. Survey of Foreign Tourists’ Expenses on Handicrafts Figure 7: Per Capita Daily Expenditure and Profession 1200 1000 Daily Expenditure (Rs) 800 600 400 200 0 ce ry s re ts ss er en st ltu ne vi th du r ud u Se si O ric In Bu St Ag Profession.National Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 29Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  30. 30. Survey of Foreign Tourists’ Expenses on Handicrafts Figure 8: Per Capita Daily Expenditure and Family Income 2500 Daily Expences (Rs) 2000 1500 1000 500 0 Below Average More High Very Average than High Average Family IncomeNational Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 30Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  31. 31. Survey of Foreign Tourists’ Expenses on Handicrafts3.6 Nationality wise ExpenditureThe survey data on expenses on handicrafts were organized according to thenationality of the tourists. It was observed that US nationals have spent the highestamount (Rs. 26.76 million) on Indian handicrafts and their combined expenditureformed about 18% of the total expenditure on handicrafts by all the 12,250 visitingforeign tourists interviewed during the survey. The other higher spenders includenationals from U.K. (12%), France (8%), Australia (6%), Germany (5%), Canada(4%) etc. Tourists from U.A.E., Italy, Japan and Switzerland reported a reasonablyhigh level of expenses with each country having a share of about 3% in totalexpenditure. While for seven countries (Singapore, Sri Lanka, Netherlands, Nigeria,South Africa, Ireland & Korea) the share in total expenses was 2% each, anothernine countries (Malaysia, Spain, China, Belgium, Denmark, Russia, Indonesia, NewZealand & Saudi Arabia) had a share to the tune of 1%. Table 3.20 lists nationalitywise total as well as per capita expenditure on handicrafts by foreign tourists from 26leading nations (each having a share of 1% or more in total expenses). According tosurvey findings, these 26 countries collectively contributed more than 80% of boththe total expenses on handicrafts and total tourists inflow in India.The expenditure pattern of foreign tourists discussed above is in conformity with thetrend in total export of handicrafts from India. It may be noted that during 2001-02,USA was the major destination for Indian handicrafts exports with a share of 30% ofthe total value (excluding hand knotted carpets). The other countries havingsignificant share in Indian handicrafts exports include UK (11%), Germany (10%),France (5%), Italy (4%), Japan (4%), Canada (3%) and Australia (2%). As may benoticed from table 3.21 these eight countries absorbing 69% of total handicraftexports from India are the same nations whose citizens had contributed major part ofthe total amount spent (59%) on handicraft products while on tour to India.National Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 31Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  32. 32. Survey of Foreign Tourists’ Expenses on HandicraftsIn terms of per capita expenditure, however, the highest spenders on handicrafts arefound to be the tourists from UAE (Rs. 28,376), followed by Saudi Arabia (Rs.26,955), Nigeria (Rs.25073), Ireland (Rs. 24687) and Canada (Rs. 21,204). The UStourists who had the highest share (18%) in total expenses reported much less percapita expenditure (6th rank). The Japanese tourist was seen to incur the leastexpenses (Rs. 5249) on handicrafts. Tourists from ten nations (Indonesia, NewZealand, Singapore, Malaysia, China, Spain, Russia, Korea, Sri Lanka & Japan) hadreported per capita expenditures, less than the average for all countries, Rs. 12,187(table 3.20).The product wise expenditures by foreign tourists from the same 26 nations arepresented in table 3.22. The data in this table represent the percentage(s) of thetotal expenditure (on handicrafts) a respondent tourist spends on a particular item. Itcan be seen from the table that silk, metal & jewelry, cotton textiles, leather productsand wool textiles remained the most bought handicraft items by the foreign touristsvisiting India irrespective of their country of origin. For tourists from South Africa,Belgium, Sri Lanka, Nigeria and Italy silk alone contributed more than 30% of theirtotal expenditures on all handicrafts. The UAE tourists had a strong preference forIndian cotton textiles as they incurred more than 60% of their total expenditure onthis item. Similarly, nationals from Switzerland and Nigeria also displayed preferencefor cotton textile (handicraft) products from India. Metal & jewelry items were boughtin high values (forming 25% or more of the total purchase) by tourists from theNetherlands (55%), Russia (34%), Canada (29%) and France (26%).3.7 Currency UsedDuring the survey the foreign tourists were asked to provide information on currencyused by them while purchasing various handicraft items in India. The summary ofinformation on currency used is presented in table 3.23. It can be seen that, asexpected, Indian rupee (INR) was the main currency used by respondent touristswhile buying the handcraft products. The next frequently used currency was the USdollar. In spite of being a relatively new currency Euro has outperformed PoundNational Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 32Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  33. 33. Survey of Foreign Tourists’ Expenses on HandicraftsSterling in almost all products. A significant number of tourists are also seen to usecredit cards at the time of purchase. Table 3.1 : Distribution of Tourists (%) acc. to Number of Days Stayed and Age Age category (Years) Days Stayed Total (No.) 65 & (Nos.) <25 25-34 35-44 45-54 55-64 above 1-2 3.87 3.67 3.58 3.60 2.55 1.63 439 3-7 25.15 30.38 31.84 27.64 22.92 19.51 3638 8-14 21.99 25.47 28.87 27.00 27.08 29.27 3279 15-20 16.71 16.43 15.42 18.41 19.68 17.07 2017 21-30 12.23 13.22 10.17 11.50 17.82 25.20 1469 31-45 5.19 4.96 6.35 6.16 4.17 4.07 692 46-90 8.97 4.01 2.99 3.89 4.40 1.63 496 91-180 4.22 1.17 0.40 0.99 0.93 0.81 137 181 & above 1.67 0.70 0.38 0.81 0.46 0.81 83 Total (Nos.) 1137 4115 4721 1722 432 123 12250 % to total 9.28 33.59 38.54 14.06 3.53 1.00 100.00 Average 31 20 17 20 25 19 20National Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 33Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  34. 34. Survey of Foreign Tourists’ Expenses on Handicrafts Table 3.2 : Distribution of Tourists (%) acc. to Number of Days Stayed and Sex Days Stayed Male Female Total (Nos) (No.) 1-2 3.82 3.25 439 3-7 31.25 27.52 3638 8-14 26.79 26.74 3279 15-20 15.72 17.51 2017 21-30 11.49 12.69 1469 31-45 5.23 6.23 692 46-90 3.85 4.33 496 91-180 1.11 1.14 137 181 & above 0.74 0.59 83 Total (Nos.) 7145 5105 12250 % to total 58.33 41.67 100.00 Average 19.92 20.33 20.09National Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 34Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  35. 35. Survey of Foreign Tourists’ Expenses on Handicrafts Table 3.3: Distribution of Tourists (%) acc. to Number of Days Stayed and Profession Days Stayed Profession Total (No.) Service Business Industry Agriculture Students Others (Nos.) 1-2 3.48 4.82 2.59 2.00 2.17 2.52 439 3-7 31.48 33.64 19.06 16.67 23.82 27.31 3638 8-14 26.78 28.82 25.65 24.67 21.65 26.08 3279 15-20 15.86 16.07 17.06 25.33 16.84 17.15 2017 21-30 11.13 9.58 17.88 16.67 14.27 14.32 1469 31-45 6.22 3.97 13.06 7.33 6.82 4.53 692 46-90 3.84 2.45 3.29 4.00 8.18 5.58 496 91-180 0.80 0.38 0.71 2.00 4.01 1.56 137 181 & above 0.42 0.27 0.71 1.33 2.25 0.96 83 Total (Nos.) 3361 4456 850 150 1247 2186 12250 % to total 27.44 36.38 6.94 1.22 10.18 17.84 100.00 Average 18 16 24 25 34 23 20National Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 35Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  36. 36. Survey of Foreign Tourists’ Expenses on Handicrafts Table 3.4: Distribution of Tourists (%) acc. to Number of Days Stayed and Income Annual Family Income Days Stayed Total (No.) Below More than Very (Nos) Average High Average Average High 1-2 3.69 3.28 3.49 4.56 1.25 439 3-7 19.19 28.02 31.37 30.96 22.26 3638 8-14 19.56 25.42 26.85 29.13 30.09 3279 15-20 15.87 17.26 15.90 15.87 21.00 2017 21-30 17.34 12.62 11.79 10.21 16.61 1469 31-45 8.49 6.61 5.08 4.96 5.96 692 46-90 7.75 4.29 4.26 3.01 2.51 496 91-180 6.64 1.67 0.73 0.57 0.31 137 181 & above 1.48 0.83 0.53 0.73 0.00 83 Total (Nos.) 271 3962 5240 2458 319 12250 % to total 2.21 32.34 42.78 20.07 2.60 100.00 Average 33 22 19 18 17 20National Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 36Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  37. 37. Survey of Foreign Tourists’ Expenses on Handicrafts Table 3.5: Distribution of Tourists (%) acc. to Number of Days Stayed and City of ExitDays Stayed City All India (No.) (Nos.) Delhi Mumbai Chennai Kolkata Hyderabad Bangalore1-2 5.34 2.13 2.17 4.63 0.00 1.73 4393-7 37.20 25.00 29.06 15.21 6.94 19.85 36388-14 23.89 31.89 25.28 18.68 14.44 43.93 327915-20 10.36 21.01 19.77 25.95 18.06 24.28 201721-30 9.63 13.18 13.47 16.03 29.17 6.36 146931-45 8.29 2.80 2.23 5.12 18.06 2.12 69246-90 4.37 2.71 3.84 8.93 10.00 0.96 49691-180 0.63 0.69 2.45 3.80 2.22 0.58 137181 & above 0.30 0.58 1.73 1.65 1.11 0.19 83Total (Nos.) 5358 3612 1796 605 360 519 12250% to total 43.74 29.49 14.66 4.94 2.94 4.24 100.00Average 17 19 27 31 32 15 20 National Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 37 Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  38. 38. Survey of Foreign Tourists’ Expenses on Handicrafts Table 3.6: Total Expenditure on Handicrafts by Respondents Per Capita No. of Average Expenditure. Class Percent Respondents Exp. (Rs.) (Rs.) 1- 500 637 5.20 343 501-1000 1000 8.16 813 1001-2000 1735 14.16 1594 2001-5000 3335 27.22 3475 5001-10000 2454 20.03 7442 10001-25000 1852 15.12 15629 25001-50000 475 3.88 34319 50001-100000 160 1.31 71066 100001 & above 176 1.44 335410 No spending 426 3.48 0 Total 12250 100.00 12187National Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 38Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  39. 39. Survey of Foreign Tourists’ Expenses on Handicrafts Table 3.7: Item wise Expenditure on Handicrafts by Respondents Per Item wise % to total No.of Resp. Item capita Exp. (Rs) Exp. incurred expenditure Exp.(Rs)Textiles Silk 34534294 7409 23.13 4661 Cotton 23506987 5321 15.75 4418 Wool 9239398 5250 6.19 1760 Others 5809262 4563 3.89 1273Clay 2377445 1570 1.59 1514Bamboo 953170 1418 0.64 672Wood 5768142 2091 3.86 2759Metal & Jewellery 29807345 6040 19.97 4935Natural Fibre 644410 1159 0.43 556Leather 8585426 2685 5.75 3197Paper & Paper products 1799247 1362 1.21 1321Glass 900364 1144 0.60 787Local raw material 2011636 2395 1.35 840Mixture of raw mater. 1336048 3267 0.89 409Others 8891473 2755 5.96 3227Item break up not available 13131837 4129 8.80 **Total Exp. 149296483 12187 100.00 12250** About 1000 respondents could not provide item wise expenditureNational Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 39Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  40. 40. Survey of Foreign Tourists’ Expenses on Handicrafts Table 3.8: Distribution of Respondents (%) acc. to Total Expenditure and Age Age category (Years) Per Capita Total Exp.Class 65 <25 25-34 35-44 45-54 55-64 (Nos.) (Rs.) & above 1- 500 9.67 5.52 3.62 3.89 8.80 19.51 637 501-1000 13.81 9.26 6.19 7.14 7.41 12.20 1000 1001-2000 20.49 15.87 12.05 11.73 13.19 17.07 1735 2001-5000 31.31 28.17 26.65 24.80 25.69 19.51 3335 5001-10000 12.31 18.59 22.83 22.65 15.28 12.20 2454 10001-25000 7.21 12.47 18.17 18.00 19.21 4.88 1852 25001-50000 1.50 3.77 4.55 4.24 3.24 0.81 475 50001-100000 0.70 1.46 1.10 1.80 1.85 0.81 160 100001 & above 0.79 1.39 1.44 2.03 1.62 0.00 176 No spending 2.20 3.52 3.39 3.72 3.70 13.01 426 Total (Nos.) 1137 4115 4721 1722 432 123 12250 % to total 9.28 33.59 38.54 14.06 3.53 1.00 100.00 Av. Expenditure 7106 11655 12686 16333 11092 3622 12187National Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 40Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  41. 41. Survey of Foreign Tourists’ Expenses on Handicrafts Table 3.9: Distribution of Respondents (%) acc. to Total Expenditure and Sex Per capita Exp. Class (Rs.) Male Female Total (Nos) 1- 500 5.25 5.13 637 501-1000 8.26 8.03 1000 1001-2000 14.11 14.24 1735 2001-5000 27.92 26.25 3335 5001-10000 20.14 19.88 2454 10001-25000 14.14 16.49 1852 25001-50000 3.15 4.90 475 50001-100000 1.27 1.35 160 100001 & above 1.47 1.39 176 No spending 4.30 2.33 426 Total 7145 5105 12250 % to total 58.33 41.67 100.00 Av. Expenditure 11680 12897 12187National Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 41Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  42. 42. Survey of Foreign Tourists’ Expenses on Handicrafts Table 3.10: Distribution of Respondents (%) acc. to Total Expenditure and Profession Per Capita Profession Total Exp.Class Service Business Industry Agriculture Students Others (Nos.) (Rs.)1- 500 5.83 3.66 4.35 4.67 8.34 5.95 637501-1000 9.16 5.83 7.41 5.33 13.63 8.74 10001001-2000 15.56 10.73 14.59 12.00 20.53 15.37 17352001-5000 28.53 24.78 25.29 27.33 32.88 27.72 33355001-10000 20.35 21.50 22.59 24.67 13.23 19.12 245410001-25000 12.50 19.37 15.76 16.00 8.26 14.09 185225001-50000 3.33 5.12 4.71 2.67 0.88 3.66 47550001-100000 1.04 1.82 1.88 1.33 0.32 1.01 160100001 & above 1.22 2.40 1.06 0.67 0.24 0.69 176No spending 2.47 4.80 2.35 5.33 1.68 3.66 426Total 3361 4456 850 150 1247 2186 12250% to total 27.44 36.38 6.94 1.22 10.18 17.84 100.00Av. Expenditure 9902 17392 11703 9978 4893 9593 12187 National Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 42 Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  43. 43. Survey of Foreign Tourists’ Expenses on Handicrafts Table 3.11: Distribution of Respondents (%) acc. to Total Expenditure and Income Annual Family Income Per Capita Exp. Total Class (Rs.) Below More than Very (Nos) Average High Average Average High 1-500 12.18 6.94 4.54 3.42 2.19 637 501-1000 12.92 10.12 7.73 5.66 6.27 1000 1001-2000 15.50 19.28 12.96 9.36 6.27 1735 2001-5000 26.57 32.00 26.95 21.72 15.36 3335 5001-10000 14.76 15.90 22.23 23.03 16.61 2454 10001-25000 10.70 9.41 16.03 21.28 27.27 1852 25001-50000 2.58 1.92 3.68 6.27 14.11 475 50001-100000 1.11 0.71 1.11 2.16 5.64 160 100001 & above 0.37 0.81 1.30 2.40 5.02 176 No spending 3.32 2.90 3.47 4.72 1.25 426 Total 271 3962 5240 2458 319 12250 % to total 2.21 32.34 42.78 20.07 2.60 100.00 Av. Expenditure 6472 7456 11943 18242 33171 12187National Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 43Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  44. 44. Survey of Foreign Tourists’ Expenses on Handicrafts Table 3.12: Distribution of Respondents (%) acc. to Total Expenditure and City of Exit Per Capita City All India Exp.Class (Rs.) Delhi Mumbai Chennai Kolkata Hyderabad Bangalore (Nos.)1- 500 3.17 7.78 5.18 12.89 0.28 2.70 637501-1000 5.58 12.32 7.29 14.21 2.78 5.59 10001001-2000 12.34 16.39 15.14 23.64 1.94 11.56 17352001-5000 29.38 26.58 27.95 27.60 18.06 12.91 33355001-10000 21.87 16.89 21.10 9.09 30.00 25.05 245410001-25000 17.34 10.83 13.20 4.96 32.78 28.32 185225001-50000 4.16 3.57 2.56 1.32 9.44 6.74 47550001-100000 1.01 2.05 0.56 0.33 3.06 1.73 160100001 & above 0.65 2.91 0.17 0.50 1.67 4.62 176No spending 4.50 0.69 6.85 5.45 0.00 0.77 426Total 5358 3612 1796 605 360 519 12250% to total 43.74 29.49 14.66 4.94 2.94 4.24 100.00Av. Expenditure 9765 17680 6524 4308 16939 24458 12187 National Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 44 Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  45. 45. Survey of Foreign Tourists’ Expenses on Handicrafts Table 3.13: Distribution of Respondents acc. to Per Capita Expenditure and Number of Days StayedPer Capita Exp. Days spent by tourists (No.) Class (Rs.) 181 & 1-2 3-7 8-14 15-20 21-30 31-45 46-90 91-180 Total above1- 500 11.85 6.57 3.20 5.40 4.63 3.32 5.85 4.38 7.23 637501-1000 8.88 8.36 8.20 8.97 7.01 5.64 10.08 9.49 2.41 10001001-2000 13.44 14.54 15.37 13.98 14.91 10.40 8.87 12.41 10.84 17352001-5000 21.18 30.13 28.33 24.99 26.62 20.95 24.60 27.74 20.48 33355001-10000 13.44 18.77 21.68 20.33 19.67 22.54 20.16 16.79 27.71 245410001-25000 6.83 10.50 14.70 18.54 17.90 25.87 19.96 18.25 21.69 185225001-50000 2.28 2.89 3.87 3.47 4.29 7.80 6.85 5.11 6.02 47550001-100000 1.14 1.35 1.25 1.14 1.29 1.88 1.41 1.46 1.20 160100001 & above 1.82 0.85 1.83 2.28 1.23 1.01 0.60 1.46 1.20 176No spending 19.13 6.05 1.56 0.89 2.45 0.58 1.61 2.92 1.20 426Total 439 3638 3279 2017 1469 692 496 137 83 12250% to total 3.58 29.70 26.77 16.47 11.99 5.65 4.05 1.12 0.68 100.00Av. Expenditure 9635 8969 12623 18755 11037 13616 10781 9548 11203 12187 National Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 45 Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  46. 46. Survey of Foreign Tourists’ Expenses on Handicrafts Table 3.14: Distribution of Respondents acc. To Per Capita Daily Expenditure on Handicrafts Daily Exp. Class Respondents (Rs.) No. Percent 1- 50 1113 9.1 50.1-100 1190 9.7 100.1-250 2420 19.8 250.1-750 3673 30.0 750.1-2000 2251 18.4 2000.1-5000 769 6.3 5000.1-15000 266 2.2 15000.1 & above 142 1.2 No Spending 426 3.5 Total 12250 100.00National Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 46Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  47. 47. Survey of Foreign Tourists’ Expenses on Handicrafts Table 3.15: Distribution of Respondents (%) acc. to Per Capita Daily Expenditure and Age Age category (Years) Daily Exp. Class Total (Rs.) 65 & (Nos.) <25 25-34 35-44 45-54 55-64 above 1- 50 21.46 10.04 5.27 6.74 13.43 26.83 1113 50.1-100 16.27 11.23 7.82 7.43 8.56 7.32 1190 100.1-250 23.13 21.51 17.73 18.12 20.60 27.64 2420 250.1-750 22.52 27.70 32.79 33.62 29.63 17.89 3673 750.1-2000 9.76 16.23 22.22 20.79 13.43 5.69 2251 2000.1-5000 2.64 6.34 7.31 5.69 7.87 0.81 769 5000.1-15000 1.50 2.26 2.39 2.26 0.69 0.81 266 15000.1 & above 0.53 1.17 1.08 1.63 2.08 0.00 142 No Spending 2.20 3.52 3.39 3.72 3.70 13.01 426 Total (Nos.) 1137 4115 4721 1722 432 123 12250 % to total 9.28 33.59 38.54 14.06 3.53 1.00 100.00 Av. Expenditure 229 583 746 817 444 191 609National Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 47Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  48. 48. Survey of Foreign Tourists’ Expenses on Handicrafts Table 3.16: Distribution of Respondents (%) acc. to Per Capita Daily Expenditure and Sex Daily Exp.Class Total Male Female (Rs.) (Nos) 1- 50 8.83 9.44 1113 50.1-100 9.36 10.21 1190 100.1-250 19.73 19.78 2420 250.1-750 30.52 29.23 3673 750.1-2000 18.07 18.81 2251 2000.1-5000 5.93 6.76 769 5000.1-15000 2.11 2.25 266 15000.1 & above 1.13 1.19 142 No Spending 4.30 2.33 426 Total (Nos.) 7145 5105 12250 % to total 58.33 41.67 100.00 Av. Expenditure 586 634 609National Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 48Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  49. 49. Survey of Foreign Tourists’ Expenses on Handicrafts Table 3.17: Distribution of Respondents (%) acc. to Per Capita Daily Expenditure and ProfessionDaily Exp.Class Profession Total (Rs.) Service Business Industry Agriculture Students Others (Nos.)1- 50 8.99 4.40 9.65 7.33 20.77 12.03 111350.1-100 10.24 6.17 11.29 9.33 17.56 11.07 1190100.1-250 20.83 16.02 21.88 30.67 24.62 21.36 2420250.1-750 33.23 30.23 30.71 26.67 22.61 28.64 3673750.1-2000 16.69 24.28 15.88 14.00 9.62 15.19 22512000.1-5000 4.67 9.00 4.94 5.33 2.57 5.90 7695000.1-15000 1.96 3.19 2.47 0.67 0.48 1.37 26615000.1 & above 0.92 1.91 0.82 0.67 0.08 0.78 142No Spending 2.47 4.80 2.35 5.33 1.68 3.66 426Total (Nos.) 3361 4456 850 150 1247 2186 12250% to total 27.44 36.38 6.94 1.22 10.18 17.84 100.00Av. Expenditure 550 1087 488 399 144 417 609National Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 49Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  50. 50. Survey of Foreign Tourists’ Expenses on Handicrafts Table 3.18: Distribution of Respondents (%) acc. to Per Capita Daily Expenditure and Income Annual Family Income Daily Exp.Class Total (Rs.) Below More than (Nos) Average High Very High Average Average 1- 50 26.94 12.92 7.65 4.64 4.08 1113 50.1-100 12.92 13.48 8.84 5.49 7.21 1190 100.1-250 19.56 23.60 19.83 14.44 11.91 2420 250.1-750 20.30 30.09 29.43 32.55 26.33 3673 750.1-2000 8.49 11.81 20.92 23.60 26.33 2251 2000.1-5000 6.27 3.26 6.81 8.99 14.11 769 5000.1-15000 1.48 1.31 2.02 3.54 5.33 266 15000.1 & above 0.74 0.63 1.03 2.03 3.45 142 No Spending 3.32 2.90 3.47 4.72 1.25 426 Total (Nos.) 271 3962 5240 2458 319 12250 % to total 2.21 32.34 42.78 20.07 2.60 100.00 Av. Expenditure 196 339 629 1013 1951 609National Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 50Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  51. 51. Survey of Foreign Tourists’ Expenses on Handicrafts Table 3.19: Distribution of Respondents (%) acc. to Per Capita Daily Expenditure and City of ExitDaily Exp.Class City All India (Rs.) (Nos.) Delhi Mumbai Chennai Kolkata Hyderabad Bangalore1-50 6.25 11.21 10.36 25.62 5.28 2.50 111350.1-100 5.82 14.34 10.24 19.34 7.50 6.17 1190100.1-250 17.25 23.09 20.04 25.29 20.56 14.45 2420250.1-750 32.40 26.97 32.02 17.36 33.06 31.60 3673750.1-2000 23.44 13.51 14.64 3.97 23.33 26.20 22512000.1-5000 7.63 5.18 4.06 1.98 9.17 10.60 7695000.1-15000 1.98 2.66 1.56 0.99 0.83 5.20 26615000.1 & above 0.73 2.35 0.22 0.00 0.28 2.50 142No Spending 4.50 0.69 6.85 5.45 0.00 0.77 426Total (Nos.) 5358 3612 1796 605 360 519 12250% to total 43.74 29.49 14.66 4.94 2.94 4.24 100.00Av. Expenditure 574 931 242 139 529 1631 609National Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 51Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org
  52. 52. Survey of Foreign Tourists’ Expenses on Handicrafts Table 3.20: Total Expenditure on Handicrafts acc. to Nationality of Respondents Total Expenditure Tourists Per Capita Country (Rs. Million) %age (No.) Expenditure (Rs.) USA 26.76 18 1331 20103 UK 17.58 12 1223 14373 France 11.98 8 907 13211 Australia 8.97 6 616 14555 Germany 7.91 5 735 10756 Canada 5.45 4 257 21204 UAE 4.97 3 175 28376 Italy 4.85 3 454 10681 Japan 4.44 3 846 5249 Switzerland 4.08 3 208 19634 Singapore 3.72 2 381 9752 Sri Lanka 3.57 2 568 6293 Netherlands 3.24 2 243 13333 Nigeria 2.58 2 103 25073 South Africa 2.47 2 185 13326 Ireland 2.42 2 98 24687 Korea 2.42 2 347 6962 Malaysia 2.15 1 250 8593 Spain 2.08 1 265 7851 China 1.98 1 242 8183 Belgium 1.89 1 117 16156 Denmark 1.61 1 120 13430 Russia 1.58 1 228 6913 Indonesia 1.49 1 129 11569 New Zealand 1.36 1 120 11331 Saudi Arabia 1.35 1 50 26955 Others 16.42 11 2052 8001National Productivity Council, Lodhi Road, New Delhi- 110 003 Page- 52Tel: 24690331-33, Fax: 24615002 website: www.npcindia.org

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