• Save
Future on Mobiles - Advertising Opportunities
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Future on Mobiles - Advertising Opportunities

on

  • 2,220 views

This presentation provides an insight into the field of mobile marketing highlighting the latest trends in digital marketing and gives a walk through the most innovative mobile campaigns the world has ...

This presentation provides an insight into the field of mobile marketing highlighting the latest trends in digital marketing and gives a walk through the most innovative mobile campaigns the world has seen.

Statistics

Views

Total Views
2,220
Views on SlideShare
2,142
Embed Views
78

Actions

Likes
0
Downloads
0
Comments
0

3 Embeds 78

http://teeker.wordpress.com 66
http://www.linkedin.com 11
https://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Future on Mobiles - Advertising Opportunities Presentation Transcript

  • 1. Well because,The Future of Advertising is in Mobile phones
  • 2. So what is Mobile Advertising?
  • 3. YOURBRAND HERE
  • 4. Mobile phones, the dream medium?
  • 5. What is the size of the mobile market? Of the world’s 4 Billion Mobile phones in use, 1.8 Billion are smartphones and 3.05 Billion are sms enabled. 950 million are not sms enabled
  • 6. It reaches where few other medium can. Household mobile penetration by country, 2008 Source:IPSOSFace of the web
  • 7. How Fast is the market growing? Mobiles2500 Phone users20001500 Desktop Internet users1000500 0 2007 2009 2011E 2013E 2015E By 2014 mobile connectivity will overtake desktop internet connectivity
  • 8. 86% already use their mobile phones while watching TVIn 1965, you could reach 80% of the Americans with 3 spots of 60 seconds on TV. Today, youneed 120 prime time commercials.
  • 9. 200 Youtubeviews occur on mobile devices everyday
  • 10. One half of all local searches are made on mobiles
  • 11. Over 1/3 Of Facebook’s 600 million+ User base usesFacebook Mobile Twitter has 165 Million 50% Users use Twitter Mobile
  • 12. So lets see what the experts say
  • 13. Experts have predicted that over the next 5 years,mobile advertising will become a $2 billion business.JupiterResearch, 2008
  • 14. Experts have predicted that over the next 5 years, mobile advertising will become a$2 billion business. JupiterResearch, 2008Experts have predicted that over the next 5 years,mobile advertising will become a $2.3 billion business.LocalMobileSearch, a subsidiary of Opus Research 2008
  • 15. Experts have predicted that over the next 5 years, mobile advertising will become a$2 billion business. JupiterResearch, 2008Experts have predicted that over the next 5 years, mobile advertising will become$2.3 billion business. LocalMobileSearch, a subsidiary of Opus ResearchExperts have predicted that over the next 4 years,mobile advertising will become a $6 billion business.eMarketer, 2009
  • 16. Experts have predicted that over the next 5 years, mobile advertising will become a$2 billion business. JupiterResearch, 2008Experts have predicted that over the next 5 years, mobile advertising will become$2.3 billion business. LocalMobileSearch, a subsidiary of Opus ResearchExperts have predicted that over the next 4 years, mobile advertising will become a$6 billion business. eMarketerExperts have predicted that over the next 5 years,mobile advertising will become a $6.5 billion business.Mobile Advertising: After the Growing Pains
  • 17. So one thing is certain
  • 18. The mobile market is growing
  • 19. And you should NOT miss out
  • 20. Mobiles provide a large range of marketing tools
  • 21. Advertising can be done in varied ways
  • 22. SHORTMESSAGESERVICE (SMS)
  • 23. Nike ID Campaign Cannes lion: Bronze 2007Nike erected a large, interactive billboard in Times Square. Passers-by could use their cell phones to text intheir own custom design and receive a free pair of Nike IDs. People went nuts when they saw their own shoesposted live on the jumbotron in front of them.
  • 24. Bluetooth
  • 25. Big Brother Campaign Australia Short range maximum impactBig Brother campaign in Australia to promote the launch of the new series on TV. Bluetooth transmitterswere installed into 20 high footfall bus shelters around town. Two messages were sent to people nearby.Second message is received 30-40 seconds later with the big reveal, saying “Big Brother is back. 7 PMweeknights on TEN”.
  • 26. THEMOBILE WEB
  • 27. Mobile web is now available on most handsets.
  • 28. The mobile market is growing rapidly.
  • 29. Growth in the past12 months has been 104%. AdMob, 2008
  • 30. Mobiles are increasingly used for social networking
  • 31. Papa Johns - Facebook Mobile Ordering made easyConsumers get mobile offer codes on Facebook. They can redeem it instantly by ordering a pizzaoff the web using their phones or use it to find the nearest outlet.
  • 32. QUICKRESPONSE CODES
  • 33. Homeplus Subway Store: Groceries of the future Cannes lion Gold 2011Large TV screens mimicking a real supermarket were set up on the subway station. Scan the QRcode with your phone, and the product automatically lands in your on-line cart! When theonline purchase is done, it will be delivered to your door right after you get home.
  • 34. Multimedia Message Service (MMS)
  • 35. BMW Winter Tires Campaign $60k in MMS ads into $45M in revenue.BMW designed an MMS campaign, where they customized the picture of the car to be the model of the carthat the customer had, and the colour of the car, with the wheel rims that the customer had bought. ThenBMW virtually fitted the suggested winter tyre for that car and wheel. And this image was to be sent to thecustomer.
  • 36. Axe Day and Axe Night Campaign Uruguay 2009Readers can send Axe to 2345 after 9pm and get the complete picture as an MMS
  • 37. LOCATION BASEDMARKETING
  • 38. Search is the most important consumer need in mobile marketing.
  • 39. Nike True City Winner IAB showcase 2010 & 125000 downloads in 1st week.Nike True City is a combination of geotagged content and social media integration, updated in real-time by real peopleusing tools to easily tag locations as well as describing and rating them. From hard-to-find sneaker boutiques to galleryopenings and underground concerts, True City provides a finger on the pulse of a city.
  • 40. MOBILE APPS
  • 41. We are moving from a world of impressions
  • 42. We are moving from a world of impressions to a world of engagement.
  • 43. Apps help you engage with the customer like no other medium.
  • 44. SCVNGR 250,000 US users and growingSCVNGR is part game, part game-platform. Playing SCVNGR is all about going places, doing challenges andearning points. Players discover cool new places, find fun new things to do, share their activity with friendsand can even earn virtual and real-world rewards! Individuals and institutions can build on SCVNGR byadding custom challenges at their favorite places!
  • 45. Heineken Star Player Cannes shortlist 2011The app is synced live with each UEFA game, allowing it to challenge you with decisions as they happen. Thisapp puts what you are thinking into the palm of your hand, to play against the world for rewards and points.
  • 46. THE NEXT LEAP
  • 47. Studies show users areinterested in mobile ads.56% of teens.37% of adults.Harris Interactive, 2008
  • 48. Studies show users areinterested in mobile ads.56% of teens.37% of adults.But… they want to be compensated for viewing ads.They want freebies and coupons:Free minutes (49%)Coupons (37%)Free entertainment (37%)
  • 49. McDonalds Interactive Billboard Sweden 2011 DDB Stockholm created this clever and simple interactive billboard game for McDonald‘s. Menu items bounce and fly through the screen. If youre quick enough to capture one in a cell-phone pic, its yours free at a nearby McDonalds.
  • 50. Puma Together Everywhere Campaign SIM Gold Award - Mobile Marketing campaign 2010 Puma along with Phonevalley – a mobile marketing agency offered a service that set up a teleconference between friends whenever their favorite football team scored. After the call ends the consumer receives promotional SMS/MMS by Puma. The scheme had 80,000 registrations within weeks of it’s launch. Puma
  • 51. Your customers are mobile
  • 52. Your customers are mobile Make your brand too
  • 53. ABOUT THE AUTHOR Vijay Sharma is a graduate in Engineering from University of Mumbai and is keenly interested in the fields of advertising, marketing, business development and brand building. He loves presentations, meeting people, talking ,technology &music. Contact information email: vijay_shrma@hotmail.comAll ideas, concepts and recommendations presented herein are the intellectual property of the author and may not be copied, implemented or represented without his expressed permission.