Bits & bytes.
Beeps & rings.
Vijay Shekhar Sharma
One97 Communications

The world I saw
 Internet was getting on center stage.
 Business needed to have revenue model
ASAP.
 Tough hiring of new talent.
 Cash flow and capex.
 Limited family support, great friends’
support.
 Multiple business plan changes.

Lessons I learnt
 100::2 survival rate
 You never know who you will meet
today, where you are tomorrow.
 Set purpose, don’t be a zombie
 Learn fast, act faster.
 Focus on your USP and capability.
 Markets will always have gaps, go to
customer to hear about an opportunity.

One97 | Early days.
 Started as a call center for live astrology
calls
 More content app.  music, cricket.
 Voice : costlier but wider reach
 Competition effect
 New service segments  more technology
focus
 Revenue cycle and cash flow control.

One97 | Today
 Largest deployed and owned telecom
application platform company.
 More than 1.5 billion transactions and more
than 150 million unique users every month.
 Telecom application and services
segmented for consumer, enterprises and
telecom operators.
 550+ employees, diversified applications
and customers.

Internet Landscape: Desktop
Computing
• Search
Internet • Apps and Utilities
• MS Office
Application • Internet Browser
• Microsoft
OS • Linux
• IBM
Device (PC)
• Dell
Makers
• Intel
Chip
• AMD
Makers

Mobile Computing
• One97
VAS
• Ovi
Provider
• Nokia
Handsets • Samsung
• Airtel
Operators • Vodafone
• Nortel
NEP’s • NSN

The place
 Cult destination for talent
 Small teams | Many innovations
 80:20 or “Design your own”
 Remain driven by people, driven by
customers
 Your passion, your innovation
 Incubation to run the show.

Lets get talking !
Vijay Shekhar Sharma
One97 Communications (P) Limited
B-121, Sector 5, Noida
www.one97world.com
Blog : www.one97world.com/blog
Email: vss@one97.net
Phone: +91- 98100 98197