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DQ mobile application deck 11th dec'13

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Digital Quotient from the house of HT media, mobile applications deck

Digital Quotient from the house of HT media, mobile applications deck

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  • 1. Digital Quotient Mobile-first Digital Marketing Solutions Mobile Applications
  • 2. // The Indian Digital Landscape Mobile Explosion Internet on Mobile already higher than on Desktop. Further increase expected as Smartphone penetration increases, 4G revolution comes about. Social Media Explosion Facebook to grow to 90 m users by end 2013. Linkedin, Twitter also showing high growth rates. Online Video Megatrend Videos – key category for high speed networks and mass audience accessibility. Youtube, now second highest ‘social’ channel expected to end 2013 at 45 m users Go Mobile, Get Social…
  • 3. // DQ Strategy : Go Mobile, Get Social… MOBILE – FIRST Thinking & Execution A Rich Range of Mobile Solutions across various platforms SOCIAL MEDIA Focus Powered by recently acquired premier social media agency, Webitude VIDEO Capabilities Video & multimedia content dissemination and monetization From Conceptualization to Execution to Analytics
  • 4. // Our Clients FMCG Travel and Hospitality Food Consumer Durables Retail and Home improvement Technology Auto Beauty and Personal Care Special Events Education and Online Services Mobile and Telecom
  • 5. // DQ Awards Mobbys 2013 - awarded to companies for excellence in Mobile Entertainment and Technology and DQ won MOBBY's 2013 for Best Multi- Channel Integrated Marketing Campaign • HT No TV Day Campaign 2013 • Integrated campaign across Print, Outdoor, Mobile, Facebook and Twitter to drive mass outreach and user engagement Best Mobile Expanded Service or application • Digital Quotient IVR Solutions for Monsanto • Effective use of Mobile technology to reach out to consumers in Media dark areas
  • 6. // DQ Solutions Rich User Experience to drive brand memories Interactive products that work on both Mobile & Desktops Full agency services, apps, analytics Massive Outreach, customer service Driving trial and repeats Targeted reach -Social Media, Online, Mobile
  • 7. // HT Mobile Strengths – Key Differentiators Multiple factors listed below make HT Mobile the perfect partner …  Technical Superiority  Mobile ecosystem strength  User experience focus  Fast moving organization with quick decision making HT Mobile Strengths – Key  Passion and Hunger Differentiators DQ Solutions Mantra…  Product and Solution = Technology + Mobile Ecosystem + User Experience  Organization = Fast Moving with Passion & Hunger
  • 8. // DQ Guiding Principles  Trust, Transparency and Flexibility  Robust Program Management and Communication: DQ will identify a seasoned program manager to manage the cross-functional team and interact with various stake-holders. Our proposal is aimed at minimizing communication gaps and ensures speedy resolution of queries/issues.  Program first- We believe that the provider chosen to work on the scope identified in this proposal has a key role to play in the success of Mobile application. This includes making hard choices to put the program interest first. This requires maturity at execution level, governance level and business level – which we believe are core to our proposed approach and Execution Efficiency.
  • 9. DQ Mobile Application Case Studies …
  • 10. B2C Mobile Apps.
  • 11. // Mobile Application – PVR Cinemas Challenge To provide consumers with an on-the-go solution for movie decision making and ticket booking Solution An Interactive mobile application for all key operating systems - with key features of search, selection, booking and payment Result One of the highest downloaded and most widely used movie applications in the country, contributing a significant percentage of PVR’s ticket booking revenue
  • 12. // Mobile Application – Max Bupa Challenge To provide consumers with an on-the-go solution for their calculating insurance premium Solution An Interactive mobile application created for easily calculating insurance premium.
  • 13. // Mobile Application – Shine.com Challenge Making a Shine job portal available to the consumers on move. Solution Mobile application created for enhancing the user experience to search for the job on mobile. A detailed category list is also provided to the user to make it user friendly. Application is accessible on all Android mobile device
  • 14. // HT News via Mobile Application Challenge Consumption of news is growing faster on mobile phone. So, HT decided to launch mobile app. Solution HT News android application which is being developed to consume the news on move. Reader have an option to explore the headlines or they can even read the detailed news. Application is accessible on all Android mobile device
  • 15. // Reebok Mobile Application Challenge IPL the biggest season where majority of people tend to follow every ball and always want to be updated on scores Solution An IPL 2012 Score board mobile application was made for Reebok to showcase the score and market their products on the application. Application is accessible on all Android mobile device
  • 16. // Desimartini Mobile Application Challenge To provide portal for movie lovers with an on-the-go solution. Solution An interactive Desimartini movie review application is being made to target the movie lovers and it has been supported by other features also like… • Rate the Movie • Movie trailers • watch trailers • Upcoming Movies • Movie Still Photos • Integration with Facebook account etc… Application is accessible on all Android mobile device
  • 17. // Fever Ramayana via Mobile Application Challenge Application for fever Ramayana content Solution A fever Ramayana mobile application was developed to showcase the available episodes of fever Ramayana. User has an option to subscribe the Ramayana episodes. Application is accessible on iOS platform (iPad & iPhone)
  • 18. // Indibeats Mobile Application Challenge To provide regional music portal with an on-the-go solution. Solution A regional music portal was made for the android market which covers Punjabi, Bhojpuri and Devotional music. Application is accessible on all Android mobile device
  • 19. // HT Campus - Career Planner Mobile App. Challenge : To Connect students with htcampus platform for career planning on the mobile ecosystem and make it viral among the student TG Solution : Mobile application that provides information for students, and people in career transition. This app will provide step by step detailed information around career as a pivot point :  Career Listing : Selected career detail  College Listing : College information  Articles Listing : Educational articles  Social Connect (Facebook & G+)  Engagement points like posts,likes,share ,comments Results : 1st of its kind mobile app in India for providing valuable career related info. This app will provide social engagement in terms of likes,shares,comments making it apt recipe for a viral marketing
  • 20. // HT – MY INDIA MY VOTE Objective: HT wanted a responsive website for Delhi citizens, aiming to target Delhi Elections. Solution: DQ designed and developed responsive website for HT.
  • 21. // Mobile Application – Hindustantimes.com Challenge To provide consumers with an on-the-go solution for news. Solution Responsive website that provides consistent, seamless experience across multiple devices from phones to tablets to personal computers. Easy reading and navigation with a minimum of resizing, panning, and scrolling Result Increased the readership of hindutantimes mobile news portal.
  • 22. //Responsive Web Design: For Fever 104 Challenge : To provide a mobile and digital connect to a radio station, whose audience is normally on the move. Provide value add to its unique content of DJ speak and Events Solution : Responsive website Fever.fm that provides consistent, seamless experience across multiple devices from phones to tablets to personal computers. Easy reading and navigation with a minimum of resizing, panning, and scrolling Tied in with audio offerings and social media Results : Brand differentiation and better customer connect through unified experience across all devices. Faster loading time, thereby ensuring better customer experience . 22
  • 23. // Augmented Reality – in Hindi belt Challenge To connect with the growing population of savvy young readers in the Hindi Heartland Solution The Hindustan New Year Bioscope property on showcasing key events of 2012 across Sports, Bollywood, Lifestyle using slideshow, images, audio and video for an interesting AR experience for users. Cloud computing and AR technology allowed for delivery despite low-speed 2G environment. Result App usage more than 200% of expectations. Higher connect with younger audience, and AR technology being repeatedly used by Hindustan
  • 24. Assisted B2C Mobile Apps.
  • 25. // Interactive Tablet app for Asian Paints Challenge An innovative tab application was made to show the real time experience by evolving the user with brand Solution Application created for users where they can select the paint format for their respective rooms. Showcasing the different variety of paints and textures create a positive brand impact in users mind. Application is accessible on Android Tablet
  • 26. // PVR Director’s Cut Mobile Application Challenge To provide portal for food lovers with an on-the-go solution. Solution Customers can browse the entire menu, check pricing, see the details & recipe of the dishes. Customers can then select dishes and place the order which directly gets fed into the F&B system of the particular lounge. Application is accessible on Android Tablet
  • 27. // HT QR Code Generator Challenge Application for brands marketing activities. Solution A QR code generator application has been developed for the clients for their marketing activities to promote their Brand & Offerings Application is accessible on all Android mobile device and Blackberry
  • 28. B2B Mobile Apps.
  • 29. // Mobile Application For NEC Challenge Solution for managing their employees & other department information. Solution Mobile applications (Android, iPhone and Blackberry platforms) & website which allowed NEC employees to coordinate.
  • 30. // Trade Marketing - CRM Mobile Application Challenge To provide CRM portal for sales force with an on-the-go solution. Solution A CRM application has been made for sales team to coordinate the business lead and to priorities the work based on the deal size and urgency. With following features : • Client list • Deals details • Tutorials for sales team • Reports • Automatic mail to client Web panel for admin to manage all user accounts. Application is accessible on all mobile platforms
  • 31. // mApprover Mobile Application Challenge To provide HT with an on-the-go solution for financial approvals. Solution A financial support mobile application developed to improve the productivity of the company. Application is accessible on all Android mobile devices. Result Reduced the approval time
  • 32. // Asset Management Mobile App. Challenge Asset Management mobile app. for Firefly financial department. Solution DQ designed and developed mobile app (Android platform) with features to generate & capture QR code on asset and their verification.
  • 33. // DQ’s Strategic Pillars CREATIVITY Devising unique, relevant creative solutions based on true insight and consumer connect. TECHNOLOGY Use of cloudcomputing, agile technology and frameworks ensuring scalability and performance ANALYTICS Constant optimization and reporting for on-thefly decision making and evaluation through our own tools and partner platforms.
  • 34. Thank You !! CONTACT : VIJAYENDRA DWARI @vijayendradwary 91-9910863344 vijayendra.dwari@hindustantimes.com