Case study intex 21_11_2013

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This is the Launch and sustenance activity for Intex Aqua i7

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Case study intex 21_11_2013

  1. 1. Case Study Intex Mobile
  2. 2. Digital Advertising – Intex Mobile • Objective : – Launching of New TVC – Launching of new phone AQUA i7 • Solution : – Identified our TG online – Tapped the high affinity genres for maximizing reach & performance – A right mix of Innovations, Video ads & Banner ads for disseminating both video content & phone launch communication
  3. 3. Strategy Implemented Objective Genre Used Media Used Creating Impact Reach Site Roadblock on MSN Launching & Disseminating TVC Video platforms targeted to youth Video Pre-rolls & banners on YouTube & largest video network next to YouTube i.e. Firefly Creating Performance Banner Ads E-Comm sites , Google ads & Remarketing Creating Virality Increasing fans & promoting content Facebook Like Ads & Page Post Ads
  4. 4. Multiple creative combination used Video Innovations Video Engagement Ads Pre-rolls Banner Ads Roadblock Performance
  5. 5. Results • • • • • • • • • 4.2 Million eyeballs reached 1.5-2 Million unique eyeballs 1 Lakh+ views generated on YouTube 3 Lakh people engaged 60-70 K fans added on Facebook High engagement on Facebook contest (cricket matches ticket giveaways) 60-65% visits of total clicks on website 90% of the visits were New Visits Bounce rate from our campaign was 70% better than the overall site average
  6. 6. THANKS

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