HT - Augumented Reality

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HT - Augumented Reality

  1. 1. Augmented Reality
  2. 2. Augmented Reality Augmented +Reality = Almost close to Reality !! AR blends+Realityvirtual information Augmented new = Almost close to Reality !! onto physical reality, givingphysical an AR blends new virtual information onto reality, giving an enhanced experience to the enhanced experience to the viewer. viewer.
  3. 3. AR – Global Usage
  4. 4. Possible Features in HT Active : Sr.No FEATURE SAMPLE 1 Video/Audio Singh Vs Kaur 2 Taj Vivanta Images/Slideshow with Audio 3 Animation Customized Frame of brand + Social Integration HT Holi Bioscope,YRTL Panasonic 4 Creative + Social Integration Mantri Real Estate 5 3D Modeling
  5. 5. Customized Animation You Read They Learn Campaign • Interactive communication • TG: Teens (Smartphone users) • Cartoon Animation
  6. 6. Image Slideshow Taj Vivanta • Taj 100th Hotel Launch Party • Page 3 party Exclusive images.
  7. 7. Video/Audio Feature Singh Vs Kaur • Exclusive Movie Video Trailer Launch
  8. 8. Image + Social Integration
  9. 9. AR-Experiential Events,Exhibitions,Real Estate Mall Taking the experience to next level
  10. 10. Entertainment Videos Honey Singh’s Latest More than 22000 Tracks in following categories •Bollywood • • • • • • • Regional Devotional Festival Indipop Love/Sad Ghazal /Qwaali Generic A wide range of more than 8000 video’s in mentioned categories :• Bollywood • Regional • Devotional Devotional An ultimate Collection of Superhit Regional Movies, which includes Blockbusters
  11. 11. Animated 3D Videos DT Cinemas • 3D animated series of infomercials • Videos were created to run before the movies plays.

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