www.maangal.comLargest Uttarakhandi matrimonial company / portal
What we do• We intend to become the largest online matrimonial company for Uttarakhandis i.e. Garhwali and Kumaonis with over 1.2 crore population• It’s a huge , largely less represented market with lots of regional sensibilities.• We already have offices at Dehradun , Rishikesh and Delhi.• We have finalized over 100 marriages in last one year alone.• We have a strong word of mouth presence with members across India and even from Bahrain , UK , USA and Dubai subscribing to our services.
Our competition• www.garhwalmatrimony.com (owned by bharatmatrimony.com) Charges Rs 8800/9 months/ 140 profiles• www.kumaonimatrimony.com (owned by bharatmatrimony.com )• Charges Rs 8800/ 9 months/ 140 profiles• www.jeevansathi.com• Charges Rs 6000/ 12 months / 175 profiles• www.shaadi.com• Charges Rs 6301 / 12 months / 200 profiles• www.maangal.com ( THAT’S US )• We charge Rs 1500 / 12 months / 150 profiles• NOTE : We have more / equal number of profiles than garhwalmatrimony.com & kumaonimatrimony.com and we are a mere couple of months away from being ahead of everyone.• We did a search on their websites of profiles between 23-35 age/ female/ garhwali&kumaoni both and got the above results.
Our Market ShareMAANGAL.COM BRIDES/ 18- 40 ALL GARHWALI/ TOTAL 3600 GROOM YEARS CASTE KUMAONI PROFILEBHARAT GROOMS 18-40 ALL GARHWALI/ TOTAL 7531MATRIMONY /BRIDES YEARS CASTE KUMAONI PROFILEJEEVANSAATHI GROOMS 18-40 ALL GARHWALI/ TOTAL 5528 /BRIDES YEARS CASTE KUMAONI PROFILE
Regional matrimony is BIGGER pie• Parents don’t understand internet but are aware of matrimonial sites• Low reach to parents in Tier II/ III & semi urban cities• Average spending per parent per child is between 10K- 15 K for matrimonial selections• Major chunk of this spend goes to unorganized market like local pundit/ local matchmakers• Local matchmakers do not have enough /better matches• Lack of trust and awareness for internet keeps them away.• Regional / religious sensibilities are a BIG issue
Price is the biggest Barrier• A parent may spend 10-15 K per child but it is never on one source• That’s the reason a parent is reluctant to spend Rs 6-7K on bharatmatrimony or shaadi.com• The ad spend is divided between newspapers/ local pundits / local matchmakers etc
Why we will succeed• Matrimony market is ruled by PRICE, DATA & DISTANCE.• Price is the biggest factor and we have the lowest price in our segment.• Yet we offer better and more profiles at lesser rates.• Distance is defined by location of a match in & around 50-100 kilometers radius of one’s residence.• Distance matters cause it affects verification as a parent has to travel to ascertain facts about the bride/groom• Distance matters as wedding arrangements are difficult and cumbersome between large distances.• Distance matters as post wedding the bride and groom may go back to their jobs in Bangalore but they have to come back for vacations during festivals and then it helps if their respective homes are at least nearby.• Bharatmatrimony /Shaadi.com have more profiles but they are spread over large distances .• THAT’S THE REASON WHY BHARATMATRIMONY IS STRONGER IN SOUTH AND SHAADI.COM IN GUJARAT/NORTH INDIA• We are focusing only on one market and hence will succeed better.
Journey so Far• We are a private limited company since November 2009• We have offices at Rishikesh & Dehradun and Delhi.• We are a total team of 5 people.• Last year we received 1000 profiles of which 450 became paid members.
Where we lack• Advertisements• Marketing• Google / PPC/ SEO• Software updations ( we have a planned a major change in customer delivery but don’t have funds)
Projections• We are looking at acquiring 20,000 new members in one financial year.• We plan to convert them to paid members @ 25% conversion rate.• 25% of 20,000 free members = 5,000 PAID members.• 5,000 members X Rs 2500 subscription fees = Rs 1.25 Crores• We already have a conversion rate well above 40% which is excellent as the conversion rate is directly proportional to total members i.e. in a regional niche matrimonial website where the members belong to the same caste/religion , the chances of conversion are automatically higher as they find more of their own.• THE MARKET POTENTIAL IS 1.5 CRORES PEOPLE OF UTTARAKHANDI COMMUNITY
Our Strategy• How to get 20,000 members in one year??• 20000/365 days is 55 members per day• We plan to roll out in six major cities of Uttarakhand with each city giving us just 10 new members everyday• Plus , we will harvest extensively on Google using PPC.• We will also be advertising on low cost channels like local TV ads/local classifieds/ local newspapers for higher brand visibility.
Investment required• 18 Lakh including all expenses• 18 lakhs required to generate 1.25 Crores of revenue and a profit of Rs 1 crore• Market potential is over 37 Crores in a market of over 1.5 crore Uttarakhandi community (assuming only 5 Lakh join us)• We can also diversify into next segment / community once we strengthen our base• We could also be open to acquisition by large players.
Thank You• We sincerely thank you for listening to our ambitious plans• I am available at 9897512542 or firstname.lastname@example.org for any clarifications or data that you may need .