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Where Do Ideas come from? - Final Version

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Talk at CII-Cognizant Innovator 2011 Conference

Talk at CII-Cognizant Innovator 2011 Conference

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Transcript

  • 1. The Prelude
    • About me : The Startup Guy
      • Entrepreneur since 16 – Built 3 companies
      • Until recently was the head of the Incubation Centre at IIT Madras (RTBI)
      • On the board of several companies
      • Founder – Proto.in
      • Columnist @ Dare, Entrepreneur
  • 2. Where do Ideas Come from? Vijay Anand Founder, The Startup Centre @vijayanands
  • 3. I, Once believed that the world was perfect …
    • … till I looked closer
  • 4. Can you spot the cracks?
    • Ideas are an innovator’s way of identifying a crack (problem) and coming up with their unique way of solving it
  • 5. What do they have in Common?
  • 6. Inventors. Entrepeneurs. Scientists
    • Whats the difference? Does it Matter?
  • 7. They are different!
  • 8. The “Idea” is the LCD
  • 9. When “Ideas” strike …
    • The old fashioned way – Observation
        • Vellcro
    • Domain expertise driven
        • The Steam engine, Electricity
    • Gut feeling
        • The PC
    • Visionary leaps
        • Cars
    • Opportunity Driven
  • 10. Great ideas are
    • Rational Thought + Gut Feel
    Data Driven Intuition + + + + + + +
  • 11. The Idea Equation
    • a + Δb
    Trend maps Analytics Scientific Research User Feedback Behavorial Economics Game Theory Cognitive Psychology Color Theory Maslow’s Hierarchy Aspirations, Fears and Desires Logical + The Creative Science Art
  • 12. Breakthroughs are born when two very different verticals collide 
  • 13. Cultivate an Ideating Mind
  • 14. Embrace Constraints
  • 15. Break Patterns
  • 16. The Epic Question – What if
    • Even better, why not? (can be slightly dangerous)
  • 17. Be Human Centered
  • 18. Be Extreme.
    • Polarize.
  • 19. Prototype over expertise
    • Breakthroughs are led by people who don’ t know or refuse to accept it cant be done.
  • 20. Move: Insight into action
    • Its okay to fail, as long as you learn something
  • 21. Ideas … are just the beginning
  • 22. The Idea – Product Gulf
  • 23. The Product Equation
    • (a + Δb)^e
    *e = execution
  • 24. Thank You Follow on twitter @vijayanands

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