The Prelude <ul><li>About me : The Startup Guy </li></ul><ul><ul><li>Entrepreneur since 16 – Built 3 companies </li></ul><...
Where do Ideas Come from? Vijay Anand Founder, The Startup Centre @vijayanands
I, Once believed that the world was perfect … <ul><li>…  till I looked closer </li></ul>
Can you spot the cracks? <ul><li>Ideas are an innovator’s way of identifying a crack (problem) and coming up with their un...
What do they have in Common?
Inventors. Entrepeneurs. Scientists <ul><li>Whats the difference? Does it Matter? </li></ul>
They are different!
The “Idea” is the LCD
When “Ideas” strike … <ul><li>The old fashioned way – Observation </li></ul><ul><ul><ul><li>Vellcro </li></ul></ul></ul><u...
Great ideas are <ul><li>Rational Thought + Gut Feel </li></ul>Data Driven Intuition + + + + + + +
The Idea Equation <ul><li>a + Δb </li></ul>Trend maps Analytics Scientific Research User Feedback Behavorial Economics Gam...
Breakthroughs are born when two very different verticals collide 
Cultivate an Ideating Mind
Embrace Constraints
Break Patterns
The Epic Question – What if <ul><li>Even better, why not? (can be slightly dangerous) </li></ul>
Be Human Centered
Be Extreme. <ul><li>Polarize. </li></ul>
Prototype over expertise <ul><li>Breakthroughs are led by people who don’ t know or refuse to accept it cant be done. </li...
Move: Insight into action <ul><li>Its okay to fail, as long as you learn something </li></ul>
Ideas … are just the beginning
The Idea – Product Gulf
The Product Equation <ul><li>(a + Δb)^e </li></ul>*e = execution
Thank You Follow on twitter @vijayanands
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Where Do Ideas come from? - Final Version

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Talk at CII-Cognizant Innovator 2011 Conference

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Where Do Ideas come from? - Final Version

  1. 1. The Prelude <ul><li>About me : The Startup Guy </li></ul><ul><ul><li>Entrepreneur since 16 – Built 3 companies </li></ul></ul><ul><ul><li>Until recently was the head of the Incubation Centre at IIT Madras (RTBI) </li></ul></ul><ul><ul><li>On the board of several companies </li></ul></ul><ul><ul><li>Founder – Proto.in </li></ul></ul><ul><ul><li>Columnist @ Dare, Entrepreneur </li></ul></ul>
  2. 2. Where do Ideas Come from? Vijay Anand Founder, The Startup Centre @vijayanands
  3. 3. I, Once believed that the world was perfect … <ul><li>… till I looked closer </li></ul>
  4. 4. Can you spot the cracks? <ul><li>Ideas are an innovator’s way of identifying a crack (problem) and coming up with their unique way of solving it </li></ul>
  5. 5. What do they have in Common?
  6. 6. Inventors. Entrepeneurs. Scientists <ul><li>Whats the difference? Does it Matter? </li></ul>
  7. 7. They are different!
  8. 8. The “Idea” is the LCD
  9. 9. When “Ideas” strike … <ul><li>The old fashioned way – Observation </li></ul><ul><ul><ul><li>Vellcro </li></ul></ul></ul><ul><li>Domain expertise driven </li></ul><ul><ul><ul><li>The Steam engine, Electricity </li></ul></ul></ul><ul><li>Gut feeling </li></ul><ul><ul><ul><li>The PC </li></ul></ul></ul><ul><li>Visionary leaps </li></ul><ul><ul><ul><li>Cars </li></ul></ul></ul><ul><li>Opportunity Driven </li></ul>
  10. 10. Great ideas are <ul><li>Rational Thought + Gut Feel </li></ul>Data Driven Intuition + + + + + + +
  11. 11. The Idea Equation <ul><li>a + Δb </li></ul>Trend maps Analytics Scientific Research User Feedback Behavorial Economics Game Theory Cognitive Psychology Color Theory Maslow’s Hierarchy Aspirations, Fears and Desires Logical + The Creative Science Art
  12. 12. Breakthroughs are born when two very different verticals collide 
  13. 13. Cultivate an Ideating Mind
  14. 14. Embrace Constraints
  15. 15. Break Patterns
  16. 16. The Epic Question – What if <ul><li>Even better, why not? (can be slightly dangerous) </li></ul>
  17. 17. Be Human Centered
  18. 18. Be Extreme. <ul><li>Polarize. </li></ul>
  19. 19. Prototype over expertise <ul><li>Breakthroughs are led by people who don’ t know or refuse to accept it cant be done. </li></ul>
  20. 20. Move: Insight into action <ul><li>Its okay to fail, as long as you learn something </li></ul>
  21. 21. Ideas … are just the beginning
  22. 22. The Idea – Product Gulf
  23. 23. The Product Equation <ul><li>(a + Δb)^e </li></ul>*e = execution
  24. 24. Thank You Follow on twitter @vijayanands
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