Export of spices in middle east contries (international marketing)

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Export of spices in middle east contries (international marketing)

  1. 1. EXPORT OF SPICES IN MIDDLE EAST COUNTRIES GULF COUNTRIES
  2. 2. Group Members • Nidhi Ambavane P-20 • Faisal Indikar P-17 • Hemant Telang P-10 • Vijay Tayade EX-01 • Sandeep Sharma P-38
  3. 3. GULF COUNTRIES
  4. 4. • History of Indian spices • Indian spices are known for its flavours • India is known as ‘Home of Spices’ • The Spices Board, India is the apex body for the export promotion of Indian spices • Middle East is the major importer of spices from India
  5. 5. SPICES IN FIVE CATEGORIES • Major spices:-black pepper, cardamoms, chillies, ginger and turmeric • Seed spices:-coriander, celery, fennel • Tree spices:- clove, nutmeg, kokum • Herbal spices:- thyme, marjoram • Misc spices:- garlic, saffron, pepper long
  6. 6. • Gulf Countries are highly populated • Display a huge demand for Indian spices • The research has been undertaken to study the present status • It explores all the possible channels that are present and the channels that could be replaced and prove more successful for efficient Trade
  7. 7. Secondary Data also relates:- • Government departments • Books, journals, magazine s and internet used as a data source
  8. 8. PESTLE ANALYSIS POLITICAL:- • Government intervence in economy. • Tax policy, labor law, environment law, political stability. • Merits and demerits of goods and services. • Great influence on education ,health and infrastructure of nation.
  9. 9. PESTLE ANALYSIS Economic:- • Economic growth ,interest rates, exchange rates. • Effects of cost of export and import on gods. • How business operates and makes decision?
  10. 10. PESTLE ANALYSIS Social:- • Cultural aspects and health consciousness. • Population growth rate. • Age distribution. • Carriers attitude and emphasis on safety.
  11. 11. PESTLE ANALYSIS Technology:- • R&D Activity • Automation • Technological change • Outsourcing decision
  12. 12. PESTLE ANALYSIS Legal:- • Consumer law • Antitrust law • Employment law • Healthy and safety law
  13. 13. PESTLE ANALYSIS Environment:- • Political instability in some parts of the region. • War in Iraq and other middle east countries. • Potential impacts of climate onto production and cultivation. • Economical and financial crisis. • Increase cost of logistics and Insurance.
  14. 14. COMPETITION ANALYSIS • Competitor • Establishment • Competitors products • Product Difference • Key selling Points • Weakness • Channel of Distribution
  15. 15. PRODUCTION AND EXPORT OF PEPPER
  16. 16. PRODUCTION AND EXPORT OF PEPPER Metric Tons
  17. 17. PRODUCT PLANNING • Production Adaptation • Strategy • Standardization • Life Cycle • Branding • Packaging • Price
  18. 18. ADVERTISING • Spice board • Quality certification • Sending samples abroad • International trade farefares/exhibitions
  19. 19. COMMUNICATION • Pest management • Assuring quality of spices • Training for quality • Participating in international meetings
  20. 20. APPLIED TARRIF
  21. 21. DO’S IN THE MARKET • Adoption of hi-tech and technology upgradation • Setting up/Upgradation of Quality Control Labs • Printing promotional literature/Brochures
  22. 22. DONT’S IN THE MARKET • Trade Disputes • Insufficiency of Legal Provisions • Poor Product Quality
  23. 23. CONCLUSION • Attraction for Indian spices • The Indian Government has been taking a lot of efforts to boost up trade between India and Gulf Countries • Overall India enjoys a fair trade relationship with all the Gulf Countries
  24. 24. BIBLOGRAPHY • www.trademap.com • www.macmap.com • www.indianspices.com • www.commodityonlines.com • www.aisef.com • Hindubusiness.com

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