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How You See Thousand Blog (Online) a Second A presentation to the Clogger Summit 2007 by Doeuk Visal August 31, 2007 – Phnom Penh, Cambodia

What We Will Cover RSS & Blogs RSS – Use4 – Benefits – Access RSS – How – 4Blogs – 4Readers – 4SEO - Validate Better Services than RSS?

RSS & Blogs

RSS – Use4 – Benefits – Access

RSS – How – 4Blogs – 4Readers – 4SEO - Validate

Better Services than RSS?

RSS & Blogs In 1994, the new magical term was the “@” sign. In 1997, the new magical term was “www” In 2007, the new magical term was “rss”

In 1994, the new magical term was the “@” sign.

In 1997, the new magical term was “www”

In 2007, the new magical term was “rss”

RSS & Blogs Blog or weblog is a web site that contents relatively short entries, usually in chronological order Blog can “generate” RSS feeds, depending on Blogging software

Blog or weblog is a web site that contents relatively short entries, usually in chronological order

Blog can “generate” RSS feeds, depending on Blogging software

RSS - Really Simple Syndication Rich Site Summary RDF Site Summary

Really Simple Syndication

Rich Site Summary

RDF Site Summary

RSS uses Blog entries Photos Podcasts Music Library Circulation Record Table of Contents Any data that is constantly updated or add to

Blog entries

Photos

Podcasts

Music

Library Circulation Record

Table of Contents

Any data that is constantly updated or add to

RSS - Benefits Receive updates without visiting each web site Can monitor large number of sites very effectively Short summaries or “Table of contents” Alternative to email notifications

Receive updates without visiting each web site

Can monitor large number of sites very effectively

Short summaries or “Table of contents”

Alternative to email notifications

RSS - Access RSS readers, feed readers, feed aggregators or news readers Desktop, Web Based, Built-in or Email Based A collection of RSS feeds can be shared by OPML (Outline Processor Makeup Language) file and imported by others into their RSS reader / aggregator

RSS readers, feed readers, feed aggregators or news readers

Desktop, Web Based, Built-in or Email Based

A collection of RSS feeds can be shared by OPML (Outline Processor Makeup Language) file and imported by others into their RSS reader / aggregator

RSS–How24Blog(WP) RDF/RSS 0.92,2.0(4comment)/Atom/ <?php bloginfo('rdf_url'); ?> <?php bloginfo('rss_url'); ?> <?php bloginfo('rss2_url'); ?> <?php bloginfo('atom_url'); ?> <?php bloginfo('comments_rss2_url'); ?>

RDF/RSS 0.92,2.0(4comment)/Atom/

<?php bloginfo('rdf_url'); ?>

<?php bloginfo('rss_url'); ?>

<?php bloginfo('rss2_url'); ?>

<?php bloginfo('atom_url'); ?>

<?php bloginfo('comments_rss2_url'); ?>

RSS–How24Blog(WP) http://example.com/wp-rss.php http://example.com/wp-rss2.php http://example.com/wp-rdf.php http://example.com/wp-atom.php Ref: http://codex.wordpress.org/WordPress_Feeds

http://example.com/wp-rss.php

http://example.com/wp-rss2.php

http://example.com/wp-rdf.php

http://example.com/wp-atom.php

Ref: http://codex.wordpress.org/WordPress_Feeds

RSS–How24Readers RSS Reader RSS aggregator Feed Reader Feed aggregator News Reader A program that can read RSS file

RSS Reader

RSS aggregator

Feed Reader

Feed aggregator

News Reader

A program that can read RSS file

RSS–How24Readers Desktop (window) SurfPack FeedDemon Pluck Awasu SharpReader FeedReader intraVnews RSSReader http://www.rss-specifications.com/rss-software.htm

SurfPack

FeedDemon

Pluck

Awasu

SharpReader

FeedReader

intraVnews

RSSReader

RSS–How24Readers Desktop (window) NewzCrawler QM Nooze Blog Navigator Abilon ActiveRefresh BlogExpress EffNews InfoSnorkel

NewzCrawler

QM Nooze

Blog Navigator

Abilon

ActiveRefresh

BlogExpress

EffNews

InfoSnorkel

RSS–How24Readers Web Based Bloglines Rojo My Yahoo Google Reader My MSN MyFeedster NewsGator (online)

Bloglines

Rojo

My Yahoo

Google Reader

My MSN

MyFeedster

NewsGator (online)

RSS–How24Readers Built-in Browsers Firefox > 1.5 Safari Opera IE 7.0 Pluck

Firefox > 1.5

Safari

Opera

IE 7.0

Pluck

RSS–How24Readers Email Based Senders Email Readers Thunderbird

Senders

Email Readers

Thunderbird

RSS – SEO The title should contain important search terms Subscribe to feeds Alphabetical rank Meaningful Links http://www.rss-specifications.com/rss-seo.htm

The title should contain important search terms

Subscribe to feeds

Alphabetical rank

Meaningful Links

http://www.rss-specifications.com/rss-seo.htm

RSS – Validate http://feedvalidator.org/ http://validator.w3.org/feed/

http://feedvalidator.org/

http://validator.w3.org/feed/

Secret to getting good SEO This is the story of the little spider. The spider searches web pages all over the world and brings the results home. If the spider is called frequently and told where to put the web page, there’s a higher possibility it will be put on the front page of the search engine. The secret is – it depends on the spider!

This is the story of the little spider. The spider searches web pages all over the world and brings the results home. If the spider is called frequently and told where to put the web page, there’s a higher possibility it will be put on the front page of the search engine. The secret is – it depends on the spider!

Blogging Every time you blog, it “pings” the major search engines. This calls the spider. This only happens once with a webpage. With a blog, it happens with every post!

Every time you blog, it “pings” the major search engines. This calls the spider. This only happens once with a webpage. With a blog, it happens with every post!

Where to put it The RSS feed created by a blog becomes VERY valuable. It helps chop up the website and tell the spider where to place the pieces. A blog about a “widget” could make it to number one on a search engine when a person searches “widget”. Difficult for a static website.

The RSS feed created by a blog becomes VERY valuable. It helps chop up the website and tell the spider where to place the pieces. A blog about a “widget” could make it to number one on a search engine when a person searches “widget”. Difficult for a static website.

Quick Primer of Blogging To create a blog, I would suggest to try www.blogger.com or www.wordpress.com Both are free and gives you ALL the tools you need to get started

To create a blog, I would suggest to try www.blogger.com or www.wordpress.com

Both are free and gives you ALL the tools you need to get started

Quick Primer On RSS Feeds To read blogs, you can go directly to the URL or read the feed in a feed reader One of the easiest is Google Reader though there are many others available (including applications and the browser itself)

To read blogs, you can go directly to the URL or read the feed in a feed reader

One of the easiest is Google Reader though there are many others available (including applications and the browser itself)

Social Networking While a blog is the base of good SEO, it has become a backdrop to a whole new world of how people connect with each other. To be found or followed, you must now be part of a larger “online community”. This not only creates traffic, but also requires you to brand or label yourself. This is the start of Social Networking.

While a blog is the base of good SEO, it has become a backdrop to a whole new world of how people connect with each other. To be found or followed, you must now be part of a larger “online community”. This not only creates traffic, but also requires you to brand or label yourself. This is the start of Social Networking.

The better services! Technorati Flickr del.icio.us Digg Skype Twitter Facebook

Technorati

Flickr

del.icio.us

Digg

Skype

Twitter

Facebook

Technorati www.technorati.com Keeps track of who is talking about what in the Blogosphere Ranks bloggers and feeds Number one resource for search engine labelling (VERY IMPORTANT!)

www.technorati.com

Keeps track of who is talking about what in the Blogosphere

Ranks bloggers and feeds

Number one resource for search engine labelling (VERY IMPORTANT!)

Flickr THE best place to host photographs online YOU WANT to share Has a RSS feed and Social Network community Utilizes labels and tags Not to be used just for hosting website graphics (Photobucket better)

THE best place to host photographs online YOU WANT to share

Has a RSS feed and Social Network community

Utilizes labels and tags

Not to be used just for hosting website graphics (Photobucket better)

del.icio.us Online bookmarking service Sometimes as powerful as Google or Yahoo! for searches Uses label Has the best RSS feed

Online bookmarking service

Sometimes as powerful as Google or Yahoo! for searches

Uses label

Has the best RSS feed

Digg The most popular and influential ranking system on the Internet Anyone’s site or blog can have “millions of hits” within 24 hours Can become aware of important events before the “media” reports it Social network community with RSS feed

The most popular and influential ranking system on the Internet

Anyone’s site or blog can have “millions of hits” within 24 hours

Can become aware of important events before the “media” reports it

Social network community with RSS feed

Skype The largest “world telephone company” in existence Great text ability Only service to allow effective creation of groups The world greatest “common denominator” application.

The largest “world telephone company” in existence

Great text ability

Only service to allow effective creation of groups

The world greatest “common denominator” application.

Twitter The ultimate “micro blogging” platform Encourages people to follow you and you to follow others An “influencer” tool… not a stalking tool! Can be controlled by RSS feeds so you can bring everything in your world together both online and on your mobile phone.

The ultimate “micro blogging” platform

Encourages people to follow you and you to follow others

An “influencer” tool… not a stalking tool!

Can be controlled by RSS feeds so you can bring everything in your world together both online and on your mobile phone.

Facebook The most recent “explosion” on the Internet for Social Networking Also referred to as the “walled garden” because it provides easy access to RSS and other techie things for non-techies Most people who hate tech love Facebook

The most recent “explosion” on the Internet for Social Networking

Also referred to as the “walled garden” because it provides easy access to RSS and other techie things for non-techies

Most people who hate tech love Facebook

Conclusion RSS in and of itself is nothing more than a technology. It’s simply another way to access personal or professional information. Ignore RSS, and you’ll be like a caveman walking in a modern city – amazed but have no idea what’s going on.

RSS in and of itself is nothing more than a technology. It’s simply another way to access personal or professional information. Ignore RSS, and you’ll be like a caveman walking in a modern city – amazed but have no idea what’s going on.

Conclusion RSS does not need to be studied and learned to be program. It simply needs to be understood and utilized in your online strategies – whether it be marketing a product or looking for an old friend online.

RSS does not need to be studied and learned to be program. It simply needs to be understood and utilized in your online strategies – whether it be marketing a product or looking for an old friend online.

Thanks for attending Questions? To contact Doeuk Visal: [email_address] www.openetwork.info

Questions?

To contact Doeuk Visal: [email_address] www.openetwork.info