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Mobile case 1

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  • 1. www.InterMark.vn Mobile Solutions Expertise Mobile Marketing Mobile Solutions ExpertiseOpportunities for Start-up and Agency Âu Dương Đạt – VHT Chairman © VHT 2011
  • 2. www.InterMark.vnMobile Marketing is SMS Marketing ??? © VHT 2011
  • 3. www.InterMark.vnEvolution of Mobile Marketing Mobile Internet & SMS WAP Apps © VHT 2011
  • 4. www.InterMark.vn Push SMS – Brand Name SMS MarketingHappy Birthday Brand Name SMS:”Chuc mung sinh nhat anh/chi Ngoc. Than chucanh/chi that vui va hanh phuc ben gia dinh cua minh. Friso luon dong hanh cung bancham soc va bao ve be yeu.”Promotion Brand Name SMS Campaign: “Mua FRISO de doi ngay khan choang ECHCON NANG DONG, ONG NHI XINH XAN cho be thoa suc vui choi tu 1/5-30/6 (chi apdung san pham buoc 3 va 4). Lien he 18001545.”Volume: 100,000 SMS/month © VHT 2011
  • 5. www.InterMark.vn Push SMS – Brand Name SMS MarketingBlast Brand Name SMS to notice meeting day: “Truong Ho Van Cuong thong bao :Moi hop phu huynh hoc sinh Khoi 1 vao luc 18h ngay 25/05 tai Co So 1”Blast Brand Name SMS to notice vacation day: “Truong Ho Van Cuong thong bao:Ngay 17,18/05 cac em duoc nghi. Thu Nam 19/05 di hoc binh thuong”Blast Brand Name SMS with student’s mark: “Ha Binh An: T:7.9;L:8.8 Sh:7.5;V:7.5;Su:7.9;D:7.8; A:8.9;CD:6.7; CN:7.6;TD:8.3; AN:9.5; MT:8.6; TH9.4; TBN:8.1;XH35;XL:HSG”Volume: 50,000 SMS/month © VHT 2011
  • 6. www.InterMark.vn Push SMS – Brand Name SMS MarketingPromotion Campaign: “San Giao dich BDS Savills tran trong gioi thieu chuong trinh:Ecopark don chao mua ha - Uu dai tang ngay khi mua can ho Rung co - So luong cohan, danh cho khach hang dang ky som bat dau tu 20/05/2011. Gia chi tu 18,5trVND/m2. Chi tiet lien he 1900 555 565 / 01233 555 565/ 0439363940 (18, 20).”“Savills tran trong gioi thieu CO HOI VANG SO HUU CAN HO RUNG CO - Ecopark: Dacbiet trong 3 ngay 23,24,25/04/2011, Quy khach se duoc uu dai chiet khau 12%, gia moichi con tu 18 - 23 trieu VND/m2 (Gia 1 can ho tu 1,3 ty VND). De dang ky so thamgia, soan tin nhan voi cu phap RC <Ho va ten> va gui den 6185. Chi tiet xin lien he 1900555 565 hoac 01233 555 565 hoac www.ecopark.com.vn”Volume: 250,000 SMS/month © VHT 2011
  • 7. www.InterMark.vnPush SMS – Brand Name SMS Marketing Telcos Percent Vietnamobile 0% Beeline Mobifone 0% 41% Sfone Viettel Other 1% 14% 2% Vinaphone EVN-Telecom 44% 0% © VHT 2011
  • 8. www.InterMark.vn Push SMS – Brand Name SMS Marketing 3% Ischool Campaign 4% FRISO Campaign ECOPARK Campaign DELIVER UNDELIVER EXPIRED DELIVER EXPIRED UNDILIVER DELIVER UNDELIVER EXPIRED 8% 4% 2% 5% 93% 88% 93%- Delivered: The messages come to the mobile & almost 100% Opened.- Undelivered: the number is not existing.- Expired: turn-off number. © VHT 2011
  • 9. www.InterMark.vn Pull SMS – SMS Gateway. Marketing Campaign: ID Account is user’s phone number. MO: Text: VISO<space><Name,Addresss> send to 8051. MT: Ban da dang ky mot san pham Viso mien phi. Chung toi se gui san pham den choban trong thoi gian som nhat. Xin cam on! © VHT 2011
  • 10. www.InterMark.vn Pull SMS – SMS Gateway. Marketing Campaign: ID Account is user’s phone number. MO: Text: HTC<space><IMEI CODE> send to 8051. MO: HTC cam on ban da tham gia chuong trinh "Luot cung HTC Wildfire, kham pha kyquan Chau Uc". Hay truy cap website http://htcwildfire.com.vn de biet them chi tietSMS Rule:- Each phone number can send only 1 SMS with onlyVHTIMEI CODE. © one 2011- In the end of the campaign, winner will be chosen randomly
  • 11. www.InterMark.vn Pull SMS – SMS Gateway. Marketing Campaign: ID Account is user’s phone number. MO: Text: HTSH<space><Product CODE> send to 8051. MO: Cam on ba con da tham gia chuong trinh.Tong so tin nhan hien tai la 1.Xo so lan 1ngay 10/6,phat song ket qua tren dai TH Tien Giang 16h30 ngay 16/6.Cty Hop TriSMS Rule:- Each phone number can send only 1 SMS with only one Products CODE.- In the end of the campaign, winner will be chosen©randomly VHT 2011
  • 12. www.InterMark.vn Pull SMS – SMS Gateway. MO: Text: DRT1 send to 8051 DRT1 Campaign - Telcos.Objective: increase viewers volume 4.89% 29.94%.Duration: 04/20011 – 06/2011 GPC.Mechanics: Win 10,000,000 VND every week. VIETTEL.Result: Total 348,496 SMS have been sent. VMSSMS Rule: 65.17%- In the end of the campaign, winner will be chosen randomly © VHT 2011
  • 13. www.InterMark.vn Pull SMS – SMS Gateway Percent of sending SMS time25.00%20.00%15.00%10.00% 5.00% 0.00% © VHT 2011
  • 14. www.InterMark.vn Pull SMS – SMS Gateway.1st Brand Name SMS: Notice customers to join NIVEA campaign (game 1) and get giftsfrom NIVEA.SMS Gateway: Receive answers from customers, VHT System will send 2nd BrandName SMS to notice game 2nd.Objective: Make target customers know what is NIVEA FOR MEN “Phan Tu Bac”.Duration: 01/06/2011 – 07/06/2011 © VHT 2011
  • 15. www.InterMark.vnPull SMS – SMS Gateway © VHT 2011
  • 16. www.InterMark.vn Pull SMS – SMS Gateway. E Warranty: Send SMS to active E Warranty for your machines.. MO: VTA <NguyenVanA><IMEI CODE><Phone numbers> send to 8051.Objective: more convenient for customers. 2011 © VHT
  • 17. www.InterMark.vn Pull SMS – SMS Gateway.Text to get Ecoupon: Send SMS to receive Ecoupon from Merchants..MO: Ecp<Space><Code> send to 8051.Objective: more convenient for customersSMS rule: Each phone number can send only 1 SMSVHT 2011 © during Campaign.
  • 18. www.InterMark.vnPull SMS – SMS Gateway MO (2) location based Web Service MT1 (3) Connection (1) MT1 (3) © VHT 2011
  • 19. www.InterMark.vnIn – App Mobile Marketing Hi, I’m Socbay iMedia The most favorited application on mobile in Vietnam. • 5.000.000++ downloads (up to 01/2011) • 1.800.000++ activated accounts • 75.000 – 95.000 CCU • 1.400.000++ visits per day • 13++ services on mobile © VHT 2011
  • 20. www.InterMark.vnIn – App Mobile Marketing © VHT 2011
  • 21. www.InterMark.vnIn – App Mobile Marketing © VHT 2011
  • 22. www.InterMark.vnMobile Ad Network – Mobile Web vs Mobile App © VHT 2011
  • 23. www.InterMark.vnMobile Ad Network – Mobile Web vs Mobile App © VHT 2011
  • 24. www.InterMark.vnIntegrated SMS Campaign © VHT 2011
  • 25. www.InterMark.vnLocation Based Marketing = In – App Mobile Marketing + Location Location provides an enhanced user experience © VHT 2011
  • 26. www.InterMark.vnLocation Based Marketing = In – App Mobile Marketing + Location © VHT 2011
  • 27. www.InterMark.vnLocation Based Marketing = In – App Mobile Marketing + Location © VHT 2011
  • 28. www.InterMark.vnLocation Based Marketing = In – App Mobile Marketing + Location © VHT 2011
  • 29. www.InterMark.vnLocation Based Marketing = In – App Mobile Marketing + Location © VHT 2011
  • 30. www.InterMark.vnLocation Based Marketing = In – App Mobile Marketing + Location © VHT 2011
  • 31. www.InterMark.vnLocation Based Marketing = In – App Mobile Marketing + Location © VHT 2011
  • 32. www.InterMark.vnÂu Dương Đạt | Chairman | 0908.49.59.11 | dat@vht.com.vnCompany Info : Text VHT to 8051 © VHT 2011