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Bellona1

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Marketing

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  • 1. Furniture INNOVAT ION Done by : Cholponay A. Checked by :E-mail : info@boydakexport.com
  • 2. About the company With the foundations in 1957 and based on many years of experience has already reached more than 0ti year of successful work, Bellona became a leader in the sector of the furniture industry and is one of the most respected brands in the period of work in this sector.
  • 3. The major part of investments are realized at the Kayseri Organized Industrial Region, with 190,000 m covered production area. Bellona brand goods are manufactured at 3 main plants. About the company
  • 4. The furniture sector is now close to establishing a federation of unions, giving the sector a more powerful voice both in domestic and foreign markets, a project that has been in the works for the past few years. Products of the company
  • 5. B2C B2B UDType of business activity
  • 6. Our power and Quality are not limited just to the domestic market, we export to 36 countries. Bellonas developed and thorough distributor network serves customers while the service network and guarantee conditions make it a trusted brand. As Turkey’s most dynamic service, Sürat Kargo delivers your packages to 228 countries with no problems. For world-class courier service, work with Sürat to ensure that packages are delivered hassle free Business operation area
  • 7. The successful investments and marketing strategies Bellona has followed since day it commenced activities has earned it a successful place in the furniture industry Price level
  • 8. VISION
  • 9. MISSION To manufacture stylish PanelFurniture, Sitting Groups, Mattresses and Home Textile Products and provide services that are beyond customerexpectations and that meet global quality and safety standards.
  • 10. Securing a place in that most special place called home means stepping up to the plate, and being accountable. We pride ourselves on providing a meaningful combination of quality, function and value. Each action adhering to this tenet brings us closer to our mission: To become a globally preferred home furniture brand. Philosophy of the company
  • 11. Bellona employs a total of 4,035 people, of which 3,778 are in production and 257 in administrative positions. Boytas 1 Production Facility employs 1084 persons, Boytas 2 Production Facility employs 1510 persons, Boytas 3 Production Facility employs 891 persons and the Mattress & Home Textiles Production Facilities employ 550 persons.Bellona Employs
  • 12. TSE ISG-OHSASISO 14001 TS-18001 Confidence inISO 9001 TextilesISO 9000 GS MarkISPA 16 CFR 1633CertiPUR® BS 5852 StandardK-Q TSE-ISO-EN CERTIPUR9000 Quality of the company
  • 13. Furniture manufacturers: armchairs bedrooms benches with tables chairs desksFurnishings: dining roomsbedding kids & teenscarpets leisureframes mattresses roomlinings swivel chairsmirrors tables and counterspaintings television furniturethrows upholsteringwoven fabrics wardrobe systems
  • 14. INNOVATION
  • 15. INNOVATION
  • 16. INNOVATION
  • 17. Wedding season brings smileTo face of furniture sector INNOVATION
  • 18. competitors
  • 19. TURKİSH FURNİTURE: EUROPEAN QUALİTY FOR ASİAN PROCES Nazif Türkoğlu, head of the Turkish FurnitureManufacturers Association, says Turkey is eyeing abetter standing in the global furniture arena, producingfurniture of European quality standards but sellingEU Bellona, which received an atAsian prices. Quality Award as well as the Istanbul Exporters Union‘s (IIB) 2008 Export Award, increased its exports by 40 percent last year despite the global financial crisis. The company aims to see its exports increase by 35 percent this year. Suggestion
  • 20. Each citizen of the Kyrgyzstan would like to work inBellona, because its salary, work condition, benefits andhealthcare etc. are in high level.The organization Bellona always try to find a goodcontact with employees, and help them in anysituations. Organization cares about its employees, ithas everything for satisfying consumers need. E.g.:Hospital, kinder-garden, breadbakery, hotel, security, home, restaurant etc. From my interview and research in thisorganization, we can surely say that Bellonasemployees are works very well. conclusion