Building eCommerce apps - Philadelphia eCommerce Meetup

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Invited talk Philadelphia eCommerce meetup

Invited talk Philadelphia eCommerce meetup

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Transcript

  • 1. BUILDING great e-Commerce APIs @saranyan ! Hacker and Tech Guy, Bigcommerce
  • 2. THE STORY 1
  • 3. PLATFORM https://developer.bigcommerce.com
  • 4. WHY? x x x Loyalty based apps Marketing apps Analytics apps https://developer.bigcommerce.com
  • 5. WHO? x Loyalty based apps Marketing apps Analytics apps https://developer.bigcommerce.com
  • 6. OUR VISION os Be the e-Commerce operating system https://developer.bigcommerce.com
  • 7. OPPORTUNITIES 3
  • 8. WHAT ARE MERCHANTS LOOKING FOR? Apps helping to sell more DISCOVERY MOBILE PAYMENT COUPONS INTENT SOCIAL CURATION SHARING PROMOTIONS GIFTS SUGGEST PRODUCTS LOYALTY REWARDS SHOPPING FULFILL ORDERS UPSELL POST SALE REVIEWS REENGAGE https://developer.bigcommerce.com
  • 9. ‘APP’CONOMY Number of apps 100 75 50 25 0 Q4 2011 Q2 2012 Q4 2012 Q2 2013 https://developer.bigcommerce.com
  • 10. MONETIZATION Hubspot Order Management Mineful $200 $0 $15 One SaaS Email Marketing Mailchimp Ordercup Ship station $24 $20 $25 https://developer.bigcommerce.com
  • 11. APPS WITH ROI Mobile experience 19% Customer retention 30% 23% Frictionless Payments 28% Product discovery https://developer.bigcommerce.com
  • 12. BUILD AN APP TODAY https://developer.bigcommerce.com @saranyan saranyan.vigraham@bigcommerce.com https://developer.bigcommerce.com
  • 13. THANK YOU