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Social Media Strategy: External
 

Social Media Strategy: External

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Version 1 of our external social media strategy, goals and metrics.

Version 1 of our external social media strategy, goals and metrics.

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    Social Media Strategy: External Social Media Strategy: External Presentation Transcript

    • External Social Media Strategy Created by: Dirk shaw
    • “ Why do we need a Social Media Strategist?”
      • Explore new methods for connecting with customers and the market.
      • Core to furthering Vignette in the market place.
      • To shape perception of Vignette with key influencers .
    • “ What will a Social Media Strategist Do?”
      • Engage in dialog with online community
      • Activate developers’ community (connect.vignette.com)
      • Internally, serve as a social media evangelist and advisor
      • Share information and lessons learned from Vignette’s experience with social media.
    • Social Media Strategy: External Share insights on trends & products.
      • Increase social media relevance of Vignette
      • Perception of company and influence thought leaders
      • Contribute to community by sharing insights and serve customers.
      • Increase traffic to vignette.com.
      • Increase consumer engagement of online visitors.
      Goals Listen to the community at large. Learn about customer preferences. Interact online social networking activities.
    • Goal : Shape perception of company and engage thought leaders Perception & Influence
      • Change in sentiment
      e Listen Learn Interact
      • Monitor top blogs
      • Monitor twitter & follow influencers
      • Monitor Competitive landscape
      • Understand brand sentiment for VGN
      • Understand tone of conversations for VGN
      • Understand brand sentiment for Competition
      • Understand tone of conversations for Competition
      • # of outreach’s to bloggers
      • # responses on twitter
      • # request to share point of view
      Share
      • # comments made on blogs
      • # of social bookmarks
      • Change in tone
      • Change in perception
    • Visitor segments are defined by task Lurker Searcher Participant Advocate New visitor Spreading Attracting Transacting Discovering Contributing
    • Goal : Increase social media engagement across touchpoints e Discovering Transacting Contributing Spreading
      • # Searches
      • Rss
      • #Widgets installed
      • # Videos viewed
      • # Product page views
      • # Newsletters
      • # Accounts Created
      • # Downloads
      • Leads generated
      • # Webinar registration
      • Forum post
      • Comments
      • Ratings
      • Reviews
      • Videos upload
      • Ideas submitted
      • Video embeds
      • Wall post
      • Re tweets
      • Followers
      • Replies
      • Tone & Sentiment
      Attraction
      • Search
      • Twitter
      • Subscribers
      • Comments
      • Referrals
      • Social Bookmarks
    • Goal : Increase social media relevance of Vignette Conversion: Transactions
      • Page Views
      • Registration for webinar
      e Vignette Blogs Tweets Industry Blogs
      • # blogpost
      • Page views
      • # Comments
      • Duration on blogs
      • Pages per visit
      • Links posted
      • Click thru rate
      • Personal Responses
      • # followers/velocity
      • # comments on blogs
      Social Networks
      • Downloads
      • New visits
      • # discussions on Linkedin
      • # of social bookmarks
      • # Views on Youtube
      • # Views on Flickr
      • # Views on Slideshare
      • # Views on Scribd
      • # Friend on friend feed
      • Appointments
    • Tools we will use for connecting ..what ever is next Share insights on trends & products. Tools we will use to execute social media strategy Social Media Listen to the community at large. Learn about customer preferences. Interact online social networking activities.