Digital Experiences That Create Brand Advocates
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Digital Experiences That Create Brand Advocates

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Presentation given by Dirk Shaw, at AdtechNYC 2009

Presentation given by Dirk Shaw, at AdtechNYC 2009

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  • Thanks for taking time to come by and learn about creating brand advocates thru digital experiences.. I am Dirk shaw, community/social media manager at vignette. A software company that builds tools for personalizing & managing web content and engaging users with social media & video. discussion will cover : Describe the challenges that face marketers in a world where the customer lifecycle is not longer linear Present tools and tactics that address the challenges of connecting with the connected -

Digital Experiences That Create Brand Advocates Digital Experiences That Create Brand Advocates Presentation Transcript

  • Convert prospects into customers and customers into evangelists.  Dirk Shaw Digital experiences that create brand advocates
  • Dave Balter, CEO bzzagent http://www.flickr.com/photos/61172365@N00/64059767/ “ Companies that guide or inspire word of mouth by empowering consumers, respecting their opinions, thanking them for sharing their input, and making changes based on consumer counsel ... in those cases, word of mouth marketing is successful all the time, every day. “
  • The marketing funnel is no longer a funnel
    • Customers have taken control and the velocity at which they influence others is faster than ever
  • A fragmented set of tools to deliver & measure integrated experiences increases complexity
  • Strategies for connecting and increasing engagement with customers?
  • Increasing the relevance of the online experience
  • Help spread the message farther faster
  •  
  • Don’t sit back, join the conversation and stay there.
  • Measure and understand what people are saying
  • Give them a reason to talk Credit : http://www.dangerouslyawesome.com/wp-content/uploads/2007/04/purplecow.jpg
  • In summary
    • Velocity of word of mouth is faster than ever
    • Customer lifecycle is not linear
    • Find & Connect with your influencers
    • Design an experience worthy of sharing
    • Vignette’s platform can deliver an integrated experience