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Women In Technology
Women In Technology
Women In Technology
Women In Technology
Women In Technology
Women In Technology
Women In Technology
Women In Technology
Women In Technology
Women In Technology
Women In Technology
Women In Technology
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Women In Technology

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  • 1. WOMEN IN TECHNOLOGY SOCIAL MEDIA MARKETING
  • 2. MARKETING LANDSCAPE – IT HAS CHANGED Audiences are fragmented & hyper-connected. YESTERDAY TODAY PLUS 2
  • 3. SOCIAL MEDIA The Definition: Online applications, What is platforms and media all this?! which aim to facilitate interaction, collaboration and the sharing of content. 3
  • 4. WHY SOCIAL MEDIA IS IMPORTANT > 90% of consumers regularly or occasionally give or seek advice from others about products or services BIGresearch, 2006 34% of internet users post opinions about products and b d on th i b t d t d brands their blog and 36% think more positively about companies that have blogs p g Universal McCann, 2008 80% of bloggers write about their experiences with a company – good or bad. b d Technorati, 2008 4
  • 5. WHY SOCIAL MEDIA IS IMPORTANT Today’s consumer is connected, and social influence shapes their purchase decisions. Nearly 50% have made a purchase based on a social recommendation. LEADING RESOURCES FOR ONLINE CUSTOMER INFORMATION (1-5) SEARCH ENGINES 3.79 ONLINE RATING SYSTEMS 3.69 3 69 DISCUSSION FORUMS 3.52 BLOGS 3.24 GOV./ADVOCACY SITES COMPANY WEBSITES SOCIAL NETWORK SITES 2.50 MICROBLOGGING SITES 2.09 Society f New C S i t for N Communications R i ti Research, A il 2008 h April FEED: The Razorfish Consumer Experience Report 2008 5
  • 6. CASE STUDY: The Power of “Mommy Bloggers” Inaugural celebration of International Baby Weaning Week was platform for Motrin to launch “We Feel Your Pain” campaign. campaign 6
  • 7. CASE STUDY: The Power of “Mommy Bloggers” • An avid Twitter user, and mom, started the conversation, and the ads quickly became the number one discussion on T itt over th weekend. Twitter the k d • Comments grew exponentially – almost all negative. 7
  • 8. CASE STUDY: The Power of “Mommy Bloggers” Backlash video was posted on YouTube: • Nearly 7 000 views 7,000 • 3rd result for Motrin on YouTube is to the mother video th id 8
  • 9. CASE STUDY: The Power of “Mommy Bloggers” The story reaches millions via blogs and traditional media 9
  • 10. CASE STUDY: The Power of “Mommy Bloggers” Motrin site goes down for a period of time, and reappears with an apology note. 10
  • 11. THE LESSON DISCOVER: Social media tools provide brands with a variety of effective tools for identifying important conversations and online influencers – M t i could h i fl Motrin ld have id tifi d thi active group ahead of identified this ti h d f time and tested the ads accordingly. LISTEN: Social media monitoring provides companies 24/7, all 24/7 all- access to listen to what customers are saying. Note: this is not a 9-5 job. ENGAGE: Look for creative opportunities to share information and connect with your customers where they are online. More importantly – react quickly and appropriately. q y pp p y 11
  • 12. THANK YOU! CONTACT INFO: Jennifer Krupey Marketing Services Director| Viget Labs 703.891.0670 x7522 jennifer.krupey@viget.com www.viget.com twitter.com/krupey 12

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