9 Tips to Profitability: How Squidoo Did It Corey Brown, COO, Squidoo Brian Williams, CEO, Viget Labs

The Story of Squidoo

What is Squidoo? Recommendation platform 540,000 hand-built lenses 212,000 lensmasters 6.8 million visitors/month 14 million page views/month Top 500 site for traffic

Recommendation platform

540,000 hand-built lenses

212,000 lensmasters

6.8 million visitors/month

14 million page views/month

Top 500 site for traffic

How Does the Money Work? Money Comes In … Ads Affiliate Sales … Money Goes out 5% revenue goes to charity 50% goes to lensmasters (often donated) 45% goes to Squidoo

Money Comes In …

Ads

Affiliate Sales

… Money Goes out

5% revenue goes to charity

50% goes to lensmasters (often donated)

45% goes to Squidoo

Tip #1: Lean Teams photo: http://www.flickr.com/photos/yujin_it/2106118080/

Tip #1:

Lean Teams

Tip #2: Be Agile photo: http://www.flickr.com/photos/cynthiablue/2471534899/

Tip #2:

Be Agile

Tip #3: Monitor Metrics (and react) photo: http://www.flickr.com/photos/vickyb/2430043983/

Tip #3:

Monitor Metrics

(and react)

Tip #4: Beta Perpetually photo: http://www.flickr.com/photos/narcisonarcosis/287726777/

Tip #4:

Beta Perpetually

Tip #5: Listen (carefully) photo: http://www.flickr.com/photos/metrojp/92038203/

Tip #5:

Listen

(carefully)

Tip #6: Be Open photo: http://www.flickr.com/photos/28481088@N00/2470478926/

Tip #6: Be Open

Tip #7: Communicate Authentically photo: http://www.flickr.com/photos/chasingfun/1261146395/

Tip #7:

Communicate Authentically

Tip #8: Spend Less

Tip #8: Spend Less

Tip #9: Patience Pays

Tip #9:

Patience Pays

Let’s Discuss. Corey Brown – corey@squidoo.com Brian Williams – brian.williams@viget.com